Is your dental surgery site not attracting patients? Our dental SEO specialists can help!
In years gone by, it was easy to attract new patients to your dental surgery.
You would send out flyers to the local community and perhaps hold an open day with some discounts to entice new sign-ups.
In the digital age, this technique is still very much part of attracting new patients to your dental surgery, but now it is done online. With almost everybody using the internet to access services, your surgery needs to have a branded site to compete. And if your site is not attracting customers in the way you need it to, you may be wondering how to change this.
At Dental Focus, making your website a success is a huge part of what we do. Our skilled marketing team can help with every aspect of your dental surgery site, from loading times to home page appearances to dental SEO, helping you to keep those new patients coming in droves.
But what exactly is dental SEO and how do we use it to boost your site’s click or conversion rate?
What is SEO?
SEO, or search engine optimisation, involves improving the quantity and quality of internet traffic that your dental surgery page receives.
Our dental SEO specialists know how to boost your page’s rankings on search engine results while also attracting more organic (or unpaid) traffic, so if you feel your website is not pulling its weight, call us today!
Key aspects to consider
Here are a few of the key considerations we look at when we give your site a makeover and get it ready for SEO.
Blogs
A key way we will boost your site’s rankings or SEO is with the use of a weekly, dental blog about your surgery.
Our marketing team includes a set of writers who can create unique, regular content for your website, helping it to stay at the top of Google rankings. Also, blogs are a great way to connect with site visitors, helping patients to scroll through the services that you and your team can offer.
Internal linkings
As odd as it may seem, when our team of writers are creating the blogs for your surgery page, they will be including internal links to other sites.
How does that help your business? Once again, it’s down to the SEO; Google bots place pages that have more internal links to trusted websites higher on their rankings and so, if you have a blog piece about dental implants that contains links to a site like Bupa, this will improve the visibility of your site on the ranking.
Mobile accessibility
Almost everyone uses a mobile phone or a tablet to access the internet and so, to keep your page at the top, we will ensure that it is mobile accessible.
This means compressing images, shortening loading time and ensuring that the page remains clear and visible when it is accessed from a mobile device.
Curious to learn more? Contact our team at Dental Focus today to see how we can help you.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!