Key reasons why you need a dental marketing plan for your surgery
While it is commonplace to see dental surgeries as places of promoting health, which they are, in reality, every dental surgery is a business.
If you operate a dental surgery that is in a city or a town, you are in direct competition with the other dental surgeries around you to attract new patients and continue to expand your practice. And in order to do that successfully, you will need to invest a fair amount of time into marketing.
But as no two dental surgeries are the same, and yours may have a specific niche, you will need a specific marketing plan to advertise what it is you can offer. And these days, the best place to do this is online.
When you contact our team at Dental Focus, we will work with you to devise a dental marketing plan that yields results and gets your surgery onto the first page of Google search engine results, thus attracting more patients to your team. Great!
But why exactly is a dental marketing plan needed to achieve this, and how does it differ from a marketing plan for a different business? Read on to find out.
It allows you to take control
When you don’t have a functioning and targeted dental marketing plan, you are, in essence, allowing your surgery to compete with others with no information. And that is not wise!
A marketing plan allows you to explore the key parts of your surgery that you want to promote, which for most dental surgeries are things like cosmetic options. Of course, you will also need to review any marketing plan you have, and our team at Dental Focus will always be happy to assist you with tweaking and editing your plan.
It allows you to develop a brand
Developing your brand is important for marketing, especially when it comes to online marketing and attracting patients.
Marketing your dental surgery productively will allow patients to associate your surgery with a specific area of dental care, like oral implants, which will help you to carve out your niche.
It helps your to identify your target audience
Back to the basics of marketing; who are you looking to attract to your dental surgery? Parents with young children? People who have orthodontic needs? Or both?
Having a marketing plan allows you to identify your target audience, and then our team will develop your website and other parts of marketing around this to help you get that audience into your surgery.
It helps you to compete with the right knowledge
Competition is harsh when it comes to dental care, and without a marketing plan, you are flying blind.
Marketing allows you to differentiate your practice, learn about the competition in your area and establish a solid vision of what you want to accomplish with your dental surgery.
It is cost-effective!
Most people assume that marketing will be expensive.
But, when it comes to marketing, dental care and SEO, the plans we can offer at Dental Focus are more than affordable and are adaptable to your team’s budget.
We can also change the strategy of the marketing every few months, which can alter the price of the plans, but compared to the results that such a strategy yields and compared to more costly options like printing flyers to advertise your surgery, SEO is certainly more affordable!