Dental search engine optimisation (SEO) is an important tool in dental marketing and also one of our key specialities, here at Dental Focus Marketing, which we use to create a strong online presence for your dental practice and help you stand out from the crowd.
The 7 Ps of marketing for an effective website
Firstly, you will need a bespoke and modern website which we will design, according to the 7 Ps of marketing, to make sure that we have addressed all aspects of your business. This includes taking into account the profile and USPs of your practice. We will showcase your team members and the premises of your practice itself. We will also explore the treatments and services that you provide and include prices and payment plans where possible, making sure they are clear throughout the website.
Next, we will display photographic evidence of successful treatment procedures at your practice which will show promises of quality dental care and good service. The website will also inform patients about the different treatment plans that are currently on offer which they may not get at other dental practices. We have created over 1000 dental websites over the last two decades so you can rest assured that we will create a fantastic tool to help attract new patients to your practice.
Maintaining dental SEO using articles and blogs
Once the website is up and running, we will develop and maintain a dental SEO for it. This means keeping your website updated and fresh so that Google recognises that you have the answers to certain queries from patients. Thus, Google will put you at the top of the list of search results carried out in your area. To do this, there are many techniques and strategies involved. One such technique is content marketing which involves identifying the most popular dental searches in your vicinity and using these terms to further attract patients who are already considering such dental treatments or are suffering from certain dental issues.
To do this we find out which keywords are most commonly searched for with regards to dentistry in your area using our specialised software and then we use these keywords throughout your website repeatedly and strategically, and we also use these keywords in the articles and blogs that we write for your website. Our writing team will also write articles on the importance of visiting your dentist regularly and looking after your oral health and this will encourage existing patients to visit your practice more often while persuading new patients to book an appointment and take their oral health more seriously too. Articles and blogs are some of the primary methods that we use to help boost your dental SEO. There are many other strategies that we use to boost your dental SEO, so speak to us at Dental Focus Marketing today and find out more about the different dental marketing techniques that we use to help find more patients for your practice.