Marketing trends for dental websites
Studies have found that over the next seven years, dentistry is set to expand by 10%; this is due in part to new technologies and treatments, as well as a focus on patient interest in areas such as cosmetic dental treatments.
Not only this, but more people can access dental surgeries via the internet. If you are aiming to get more patients to your dental surgery, you will need to invest in online marketing. And not just any online marketing strategy, but one that returns dividends and can help your surgery to expand.
Our team at Dental Focus Marketing has been making over dental websites for over 20 years and can accurately predict the upcoming trends in dental marketing that will help to keep your dental surgery page on the leading page of Google. So, if you are eager to expand your dental surgery, call our team today.
But what are some of the marketing trends that we expect to see in 2023 relating to dental websites and marketing overall? This article explores this in a bit more depth.
Social media
The trends relating to social media platforms like TikTok, Instagram and Facebook are predicted to continue, especially relating to the promotion and marketing of services. So, any dental websites that we makeover will have links to an associated social media page. This will provide a great way for your dental surgery to connect with patients that you currently have, as well as attract new ones. This will also help to build your brand and is a great place to showcase customer reviews.
More videos and vlogs
When it comes to dental marketing, video content and vlogs are going to be a huge part of this area in 2023. They are great marketing tools, as they show what a potential patient can expect when they visit your clinic, as well as build trust with potential patients; there’s nothing more intimidating for a nervous dental patient than walking into surgery and not recognising anybody. Ideally, any videos or vlogs that we will help to create should be no more than two minutes long for maximum marketing impact.
Functionality of websites
The website itself has a role in search engine optimisation, and we will always aim to attract more organic traffic to your website. Simply put, the website will need to be optimised for SEO, which will involve potentially making over the website, having a more responsive design, faster loading speeds and unique original content on the blogs and landing pages.
More reviews
As mentioned before, reviews are a great way for your team to build trust and credibility with potential patients, and in 2023, marketing is going to move even more in this direction, with online reviews being placed on social media platforms linked to your page and the surgery page itself. If desired, we can even invite your patients to leave reviews about your surgery on Google or other independent review pages.
Focus on cosmetics
Another major focus that is predicted in the dental industry in 2023 is that of cosmetic dental care, with teeth whitening and the use of veneer or braces predicted to be at the top. We will aim to focus your dental surgery website around these cosmetic procedures if you can offer them to increase web traffic.