Need to attract patients to your dental page? Our patient attraction system by Dental Focus
When you are advertising your dental surgery online, you need to have a website and a strategy that will attract the right people; in other words, people looking for a dental service or surgery!
Of course, you could simply advertise your surgery on a well-known search engine like Google, but this alone can be ineffective, not to mention costly. It can become a bit confusing for internet users to see an advertisement for a dental surgery without a website ranked on the same page.
So how can you ensure that you attract patients to your surgery?
At Dental Focus, our expertise in the area of dental marketing has led us to develop the patient attraction system. Made from the 7 p’s profile, people, premises, prices, promises, proof and products, we can help get the right people to visit your site and hopefully your surgery. And with thousands of websites being successfully managed by our team, you can rest assured that this system works!
How does our patient attraction system work? In this article, our team focuses on a key element of your website- the people.
People in relation to the 7 P’s
When it comes to the patient attraction system, people equate to an important area of every company; how your surgery treats patients and how your team appears professional in this area.
Not only this, but our team will help you boost the appearance of your surgery on your website, helping you to develop profiles for your staff and ways for the web user to access reviews on your surgery.
Complaints
An area of good customer care is the complaints section and, while you may not like the idea of a patient logging a complaint about your team, it is an important aspect of healthcare in the UK.
Our team will design your webpage to ensure that should the need arise for a patient to lodge a complaint about your surgery, they can easily access it and there will be no ‘bad feelings’ per se when it comes to your team investigating the issue.
Profiles
Much like a social media page, on your surgery, you will need to have a brief bio of each of your staff members, along with their photos and General Dentistry Council number.
This will help potential customers to become familiar with your team, which is very important if you are looking to attract nervous or apprehensive patients.
We can advise you on what else is required in your team profile pages, such as their hobbies, their area of expertise in dentistry and how long they have been practising dental care. We will be able to advise you on colour schemes and photography types, to make sure that all of your team appear approachable.
Reviews
These are another important area of your website, showcasing previous patients or people who have had experience at your dental surgery.
Many patients use reviews to choose a new surgery, so we can advise you on which ones to display.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!