New ideas for your dental marketing in 2023
It is nearly the end of 2022, and with a new year on the horizon comes a new marketing strategy for businesses, especially dental surgeries.
Even if you have a marketing strategy that is working, it may not be so successful in the coming year, meaning you may be losing out to other local dental surgeries.
So, it is always wise to ensure that your marketing strategy is up to date to help your surgery to stay ahead.
At Dental Focus Marketing, we can help. Our team has been working on dental marketing strategies for nearly 20 years and has overseen the SEO and marketing of thousands of dental websites. If you are looking for a team with proven experience and a positive attitude to oversee your surgery webpage, call us today!
Now, what are some of the top upcoming ideas for dental marketing strategies in 2023? Here are some of the top trends in marketing that we predict!
Video testimonials
Video testimonials look great on your dental surgery page and play a huge part in your dental marketing strategy.
Aim to get patients who have undergone different procedures to talk about your team and be sure that they are filmed and edited by a professional.
Voice search optimisation
Ever heard the phrase ‘hey Siri’ or ‘Alexa’ being said out loud? These are perfect examples of voice searching, and they represent a trend relating to screenless internet searches.
Your dental surgery webpage will need your opening hours, location and contact number, as when someone near your surgery is looking for a dental clinic, that is the information that they will want. So, we will aim to optimise your page for voice searches.
Patient experience
The patient experience is still at the heart of marketing and ranges from their experiences in the dental chair to their experiences clicking on your dental surgery page or social media posts.
Ergo, we will aim to put more emphasis on building good relationships with your patients online, thus increasing the chances of them becoming your real-life patients in surgery.
More or new photos
Photos are an ideal thing to have on your dental surgery page. But if you have new members of staff or if your dental surgery has recently undertaken an interior makeover, then be sure to add professional photos to your surgery page. We can even help with this!
Also, even if your surgery has not had any updates, it is always worth adding new photos of staff once a year etc., to keep the website more up-to-date.
Chatty tone to blogs
Imagine a patient logs onto reading a blog piece about root canals and then gets bombarded with text relating to the tools used, the name of the most common antibiotic and even the medical terminology for the teeth. Not ideal for a patient and not ideal for SEO.
Going back to voice searches, these types of browsing detect chattier, friendly types of blogs and texts, as they link up with the speaking style that many people have. So, in 2023, we predict that becoming even more relaxed with writing styles will be more important.