Poor dental SEO habits that you need to stop!
If you are finding that your dental website is not attracting people to your surgery in the way you want it to, it is probably due to an issue with your search engine optimisation or marketing.
Luckily, it is easily fixed! Our team at Dental Focus Marketing can help with all areas of dental SEO, from making over your website to writing original blog pieces. We can also oversee any social media accounts that you have to keep you engaged with your current and, hopefully, new patients.
But if your dental SEO is not working out so well, what might be wrong? Here are some common poor SEO habits that may need changing.
Plagiarised content
Never, never, never have plagiarised content on your website! This is a huge SEO no-no that can cause your site to drop in the rankings!
A good dental SEO plan means you have to have 100% unique content in the form of blogs and landing pages, and our writing team at Dental Focus can oversee this area for you to keep you high in search engine results.
Poor layout
You have probably been on a website at one point in your life that had an unattractive layout or was too busy.
Not only is this bad for people visiting the website, but it can be confusing for the Google bots who rank the page.
Our team at Dental Focus will ensure that your dental website looks great for human and bot visitors alike and will make certain that it follows a logical layout.
No social media page
In 2023, if your dental surgery doesn’t have a social media page, you need to have one made. Social media is great for promotion, patient engagement and interaction and for SEO. You need to have links to your social media page on your dental surgery website and vice versa.
Remember, millions of people engage with social media platforms like Facebook every hour, so this is an invaluable tool to have in your SEO toolkit.
No interaction
So, you have a social media page. Is that enough? No!
You need to be engaged with what is on your social media page by posting blogs and vlogs daily. This is hard to do, especially if you are already running a dental surgery. But never fear! Our team at Dental Focus is here to help with this issue, and we can keep your surgery engaged with everyone who comments on your page and asks questions. This not only looks good for PR, but it is also good for SEO.
No contact information
People who are visiting your website need to know how to find you. Indeed, even if they are on your social media page, they are going to need to know how to contact you to register themselves or if they have a dental emergency!
So, if your contact information is not prominently displayed on your web page and social media page, it is going to be bad for SEO and business. Luckily, we can oversee this and ensure that any changes to your opening hours, such as ones that may occur over the Christmas period, will be updated promptly, so you don’t have to worry!