Putting the personal touch to your dental marketing
Your dental marketing should be an easily identifiable reflection of you and your dental practice. The digital age has introduced us to messaging that is delivered at lightning speed. As a dentist you are able to communicate with a laboratory quickly and efficiently. The rapid speed with which technology has changed our lives makes it difficult to perform two vastly different functions. You are having to stay up to date with changes in the dental industry which leaves little time to maintain an efficient dental marketing campaign. At Dental Focus Marketing we have a profound knowledge and understanding of the complexities of the dental industry. Our association has resulted in our creating thousands of successful digital marketing plans for dentists. We know how to project you virtually in the digital world in such a way that your audience can identify with you. Incorporating social media provides the facility that allows your patients to interact with you, giving your presence that personal touch.
A crowded place
The internet is a crowded place and to be able to attract the patients you want, you need to be able to stand out. Drawing up a poster or a pamphlet is no longer going to produce the results that you want. The internet is a vast marketplace and has everything that you need, all you have to do is know how to extract what you are looking for. We have an enviable dental marketing track record focused specifically on the dental industry, which will enable you to achieve the success that you deserve.
Complimentary consultation
To make your life easy we offer an initial complimentary consultation. One of our managers will visit you and demonstrate how we can help you, where your current weaknesses are and how they can be turned into strengths. We will show you the analytics of your website and conduct local research to give you an indication of why your competitors are doing better than you. Your success is in your hands and we are here to help you make the correct decisions to achieve that success.
What is Google looking for?
The internet standard for a website to inform a searcher what you are offering is estimated to be around three seconds. Your headline must therefore be succinct and simple, any longer than three seconds and you have lost them. The use of jargon, especially during the early stage of a search will turn your target audience off. You want your audience to look further down the funnel, so your wording must be compelling. Images are now an important element in modern websites, selecting the right image takes experience. It’s one thing to explain what you do, but there is a lot of competition, so why should they select you? Make sure that navigating around your website is easy and use links. Make sure that your services are clear to understand and show supporting success stories. Your content must be able to hold your audience’s attention and therefore videos are becoming increasingly popular.
Guiding you to success
At Dental Focus Marketing our knowledge, experience and passion will take care of all of this for you, delivering your expectations.