Successful dental SEO with keyword research
Search engine optimisation or dental SEO comprises a system of techniques and strategies which help to rank your dental practice on the first page of Google searches for dental practices in your area. Speak to us at Dental Focus Marketing to find out everything that you need to know about dental SEO and how you can take advantage of dental SEO for the success of your dental practice. We are a digital marketing agency and we specialise in helping dental practices rank on the first page of Google, using high quality dental websites to market the treatments and procedures that they have to offer. With over two decades of experience and having created and maintained over 1000 websites, we have the knowledge and expertise to help you succeed in this overcrowded market.
There are certain techniques which need to be implemented for a successful dental SEO campaign and to achieve a top ranking for your dental practice on search results lists. It is important to note that trends in SEO are changing on a regular basis, but here at Dental Focus Marketing we have up-to-date knowledge on Google algorithms. We can help you be in keeping with current trends and create an SEO campaign which helps you stand out from amongst your competitors.
Keyword research
First you need to carry out keyword research. This means finding out which keywords are relevant to your business. Once you are able to identify the keywords for your business then you need to build an SEO strategy based on those keywords. ‘Dentist near me’ is an example of a key search term for dental practices. When a patient in your geographical vicinity types ‘dentist near me’ in the Google search bar, you want to be the first dental practice that is presented to them on the search results list. Keyword research will help you learn which treatments or procedures are popularly searched for in your area. For example, in some places it may be cosmetic dental treatment such as Invisalign or teeth whitening. Whilst in other parts of the country they may be more concerned with restorative dental treatments such as fillings and root canal therapy. Keyword research will also help you find out which dental issues are most common in your area for example cavities, tooth decay or gum disease. This will again vary according to your geographical location.
Once you have acquired this information you can use these keywords to help create the content of your website. You may wish to use keywords strategically on your homepage and landing page and you can also use keywords to create blogs that further educate the reader on the topic of choice. By carrying out keyword research on a regular basis, for example every 3 months or 6 months, you will be able to keep yourself informed with changes in trends and make sure that your website remains current and up to date at all times. When Google recognises that your website includes keywords that are commonly searched for in your area this will help boost your position in the search results list. Speak to us at Dental Focus Marketing today to find out more about keyword research and how it can help increase the success of your dental practice.