Targeted dental marketing through digital technology!
Understanding why people make certain choices is what makes marketing a vital part of your business’s operational planning. At Dental Focus Marketing we utilise our marketing knowledge and our close relationship with dentistry to design targeted dental marketing strategies. We stay up to date with the latest technological advances so that you can benefit.
What we bring
In any business today progress is essential and standing still is not an option. You, as a dentist, will experience this in your own industry and know that to give your patients the best service you must stay up to date. To be able to do that and keep in step with the rapidly moving world of digital marketing takes a Herculean effort. Our DNA is in the dental industry with family members who are practising dentists. The need to create and design websites for our own dental practices has evolved into a business that now spans over two decades. During this time we have used our dental marketing experience to help thousands of practices grow their businesses around the world. Along the way we have also won a variety of awards for our website design.
Easy and convenient
We know how busy you are and we work around you, making it easy and convenient for you to find out how we can assist you. Your first consultation will be complimentary and arranged at a time and day that is convenient to you. At this consultation one of our senior managers will scrutinise your existing website and give you a candid assessment. The team will conduct local market research and analyse your competitors. Vital to any dental marketing campaign is analytics and we will conduct an in-depth analysis of your Google analytics. We will provide you with advanced SEO advice and reasons why we believe that your competitors are attracting patients and some tips on how to attract more patients yourself. This is all to demonstrate the effort that we put into creating a targeted marketing plan for your dental practice.
People-centric industry
Dentistry is a very personal industry as it requires getting up close and personal with your patients. This needs to be reflected in your marketing because, unlike a retail company’s marketing which relies on attracting large volumes of sales, yours is about targeting specific patients. Patients may be suffering from similar conditions, but the delivery of the remedy will be different because no two patients are the same. Our hands-on experience allows us to convey the right message that your practice wants to transmit. Identifying how your target market conducts their digital search so that they find your website is a skill that we have perfected over the past decades.
Getting your message across
Your patients are the centre of your business and identifying the patients that you want to attract requires knowledge of creating the appropriate content. We have an expert team who work tirelessly to continuously produce dynamic creative content for your website. Today’s patient is looking for an interactive experience to decide which dental practice is right for them. It is not only necessary to be able to keep up to date with the latest technology, but also how to adapt it to work for each dental marketing strategy.
Our mission
Our mission is to help the dental industry to enjoy success and to allow them to use their exceptional talents to take care of their patients while we attend to their dental marketing needs.