Dental search engine optimisation (dental SEO) is required to get your dental website across to a wide audience of patients that you are targeting in your vicinity. Dental SEO is a time-consuming process that requires maintenance to satisfy Google’s algorithm and push your position up the search results list. Without effective dental SEO, your website may as well be non-existent because when people search for their dental needs in your area, your website will not be anywhere near the top of the list. Thus your potential patients will be directed to your competitors’ websites. Dental SEO is vital for the successful promotion of your business; therefore, you must speak with us here at Dental Focus Marketing so that we can make the most of this marketing tool and help create a system that will work for you 24-hours a day, all throughout the week. This way, you can focus your time and efforts on looking after the dental needs of your patients whilst we work to bring in more of them for you.
Creating and maintaining Dental SEO
To create effective SEO it is essential to find out what your competitors are offering. By browsing through their websites, you will be able to get a good idea of what they offer along with what gaps in the market they fail to cater to. With this in mind, we can tailor the content of your website. We always use the 7 Ps of marketing to create your website, which will mean that we have addressed all aspects of your business while also keeping in mind where there may be gaps in the market in your local area. With our assistance, you can make sure that a potential patient finds everything that they are looking for on your website regarding their dental needs.
Once the website is up and running, it is important to maintain it regularly to keep Google happy so that more people will be able to find out about your dental practice. When a potential patient is searching for their dental needs, they enter key search terms which we will focus on and use repetitively and strategically throughout your website. Google scans and indexes all web pages throughout the day. Through this, it will recognise that your website has the answers that the patients have searched for and boost your position up the search results list. By constantly posting new content, we will be able to push you up the list quicker. Our specialised writing team produces new articles for your practice every month and these are also written using keywords that we know patients are already searching for in your area. This is known as content marketing and will help promote your practice to patients who look for dental treatments and procedures near you.
Speak to us at Dental Focus Marketing today to find out more about how search engine optimisation works and the techniques and strategies that we use to help attract more patients for your practice using online marketing.