Dental SEO is important for dental practices, to help get their website on to the first page of Google, because Google is where potential patients can be found. The entire world is using Google for their answers and it is the most widely used search engine with millions of searches being carried out on a daily basis.
Google robots are becoming more and more clever and the systems in place are being updated frequently. Therefore, to make sure that you have an interesting and attractive website, and that you maintain good dental SEO for your website to be found by potential patients, it is vital that you speak to us here at Dental Focus Marketing.
Our multi-award-winning team can focus our knowledge and expertise on helping you make the most out of online marketing and increase the success of your dental practice and by allowing us to take care of your dental marketing, you will have more time to focus your efforts and expertise on your important patients.
What is dental SEO?
Dental search engine optimisation (dental SEO) is necessary for helping Google recognise when your website can answer what a potential patient in your area is looking for and to put your website on the top of the search results list for that searcher. It is the process of optimising your website and your online presence as a whole, so that you are able to show up when your customers are searching for their dental needs on Google. Dental practices in particular need SEO, because dentistry is an extremely competitive area and the lifetime value of a patient is typically high. So if you are able to attract one patient a week by good dental SEO, then the lifetime value of that patient weighed against the time or effort required for SEO is significantly worthwhile.
The importance of keywords in dental SEO
Using keywords correctly is very important in creating good SEO. If you are looking for a dentist in Sydney for example, you will type ‘dentist in Sydney’ into the Google search bar. We use such search terms, and turn them into keywords, such as ‘dentist Sydney’ and we use them throughout your website repetitively, so that Google recognises that your website is relevant and has the answers that the searcher is looking for. We link the keyword with your location and this makes sure that Google recognises which searchers are relevant for you and which searchers your website is relevant for. Good Google SEO converts that searcher into a potential patient. Eventually, using the help of a fantastically creative dental website we will encourage the potential patient to pick up the phone and book an appointment with you to have their treatments and procedures carried out at your practice.
Speak to us today, we are here to help you start filling up your appointment book very soon. Improve the morale of your team, make the most of your knowledge and expertise, and boost the success of your dental practice. Contact our experienced and friendly team here at Dental Focus Marketing and book a consultation with us to find out more about online marketing today.