For a long time dental practices have relied on word-of-mouth referrals and advertising to grow the awareness of their business. And whilst that strategy still has its place and works with some people, there is so much more that you can do to help the marketing of your practice and reach more patients. With the introduction of the internet over the last few decades most dental practices are now using online marketing to attract new patients to their practice. If you do not have an up and running website, then it is more than likely that you are losing potential patients to your competitors who do. Everyone is looking for answers on Google and if a potential patient is trying to find answers to their dental needs in your local area online, you need to make sure that your dental practice is one of the first practices that they come across. To do this you need to speak to us at Dental Focus Marketing so we can help you create a fantastic, modern and eye-catching website which addresses all aspects of your dental practice. So that once a potential patient finds your site, you have all the answers that they are looking for with regard to their dental requirements and they do not have to look elsewhere.
Dental Focus Marketing – how we can help you
Over the past two decades, we at Dental Focus Marketing have helped create over 1000 dental websites for dental practices around the world, so speak to our multi-award-winning team to find out about the different methods and techniques that we can use to help you stand out from the crowd. After a while dental websites can become quite repetitive as they offer very similar treatments and procedures and this is why it is important that you have an experienced marketing team like ours here at Dental Focus Marketing. We can make sure that your website is the one that attracts the reader and then is created in such a way that they do not need to look any further. Instead they will end up calling or visiting to book an appointment with you.
The importance of maintaining your website
Good dental websites require consistent new content, and this is where we step in. There is no point in having a fantastic website if it is not updated regularly. This is important to catch the attention of the reader, but it is also important to help Google recognise the relevance of your website, so that it pushes you further up the search results list for when potential patients are seeking help for their dental needs in your local area. Our specialist writing team creates new onsite articles and blog posts on a regular basis. We will upload new pictures, including ‘before’ and ‘after’ pictures of successful treatments at your practice and we will also advertise any current or ongoing special offers where applicable. A consistent and reliable website, with plenty of interesting and new content, will help reassure Google and potential patients that you are trustworthy and will reflect well on other aspects of your practice at the same time. Speak to us at Dental Focus Marketing to find out more about dental websites and how we can help you.