The importance of local dental SEO for a successful dental practice
Search engine optimisation or dental SEO is essential for your dental practice to attract new patients and help prevent existing patients from being distracted by your competitors. In this era of digital marketing, it is important to be familiar with some of the basics of dental SEO so that you may optimise your website to rank well on Google’s search results lists. However, we at Dental Focus Marketing understand that you may not have the time to learn dental SEO techniques; therefore, we will do all we can to allow you to focus on looking after your patients’ dental needs. Speak to our specialist dental marketing team today and find out how we can help you with SEO and boost the success of your dental practice.
Google My Business
To get an idea of how it all works, you need to type the phrase “dentist near me” into the Google search bar and explore the search results page that you are presented with. First, you will see that there is a map of the area, powered by Google; this will show the locations of the different dental practices in the area. Then there will be a list of dental practices, their Google ratings, the number of reviews they have, their opening times and a click-to-call button. It is essential that your dental practice is one of the first names on that list so that you are better able to attract patients.
To be presented on this list, you need to create a Google My Business account. This account needs to be fully updated with as many details as possible about your dental practice. The more information you have, the better. This page should be optimised with keywords so that when prospective patients vary the search query according to their dental needs, your dental practice would still be one of the first names on the list.
You need to show Google that you have the answers prospective patients may be looking for by optimising your Google My Business page; letting Google know all the treatments offer, your areas of speciality and your USPs will help you do this. The higher your website ranks on the list, the more phone calls you are likely to receive from patients who find you on Google Maps through your Google My Business account.
Updating your account regularly is an effective SEO technique that not everyone is aware of. Most people will create a Google My Business account and then forget all about it. By coming back to your account and updating the keywords or including more details, you can move higher up in the search results list. This technique is more commonly known as local SEO and is crucial for the success of your dental practice.
Speak to us at Dental Focus Marketing today. We are an award-winning team in digital dental marketing, and we will put together a fantastic SEO campaign on your behalf to help you attract new patients regularly and grow your business.