Tried and tested techniques for successful dental marketing
Successful dental marketing is made up of a system of digital marketing techniques which work together to encourage patients to address their dental needs. Here at Dental Focus Marketing we are passionate about creating strong dental marketing campaigns for dental practices across the country. Over the last two decades we have created over 1000 dental websites and dental marketing campaigns for dental practices here in Australia and over in the UK. We will create an individually tailored, modern and exciting dental marketing campaign for your dental practice to help you find new patients, interact with your existing patients and continue to grow your business, increase revenue and promote better oral health for life.
7Ps of dental marketing
If you are a new dental practice and are looking to create a digital marketing campaign we will speak to you and find out everything we need to know about your business, to make sure that you have a highly personalised marketing campaign which helps you stand out from amongst your competitors.
Here at Dental Focus Marketing we use the 7Ps of dental marketing to create our dental websites and marketing strategies. This makes sure that your website is different from the websites of the other dental practices in your area, otherwise it is easy to become quite repetitive, as most dental practices are offering the same treatments and procedures.
We begin by focusing on the profile of your dental practice and the branding of your business. We will find out about the people on your team and the premises of the dental practice itself and make sure that your dental marketing campaign is based around these two aspects of your business. We will include plenty of photographs, videos, and messages which address patients directly and allow them to familiarise themselves with the team and the practice itself. We will make sure that your campaign focuses on the treatments and procedures that you have to offer and their prices. We will also use reviews and ratings to promise patients good customer service and quality dental care, encouraging them to address their dental needs at your dental practice rather than with your competitors.
Blogging
Our specialist writing team will work on a continuous basis to create on-site articles and blogs which are individually tailored using keyword research to help keep your website exciting and interesting, encouraging visitors to revisit often.
On-site articles and blogs are ideal for converting visitors to your website into patients at your dental practice. They help answer the questions which prospective patients may have with regard to specific treatments and procedures. They also educate patients on the importance of visiting the dentist on a regular basis and maintaining good oral hygiene, which encourages them to book an appointment and address their dental needs. By publishing interesting and relevant content on a regular basis you will attract more visitors to your website and help boost patient numbers at your practice very soon. Speak to us at Dental Focus Marketing today and find out more about creating an excellent digital marketing campaign that you can be proud of and will work for you 24 hours a day, 7 days a week for many years to come.