What do dental websites need to be successful?
Are you confused as to why your dental surgery page is not pulling its weight with regard to marketing?
At Dental Focus, we have created thousands of dental websites and would be all too happy to offer our professional insight into how you can turn your dental surgery page into a thriving part of your marketing plan, while also showcasing what it is that you can offer to your patients.
So what are some of the key features of the most successful dental websites on the net?
Attractive homepage
You want your dental surgery site to be attractive and our team at Dental Focus wants this too. The most successful dental websites are ones that are uniquely laid out, have images of the surgery itself with the staff, and follow a logical pattern when clicking through. After all, you want people to stay on your surgery page to see what it is you can offer to them.
Blog!
A blog is a key part of SEO and a blog that is updated weekly with keywords and authentic original content will play a huge part in attracting the Google bots and getting your surgery listed on the first page of Google or any other search engine. This will, in turn, allow patients to find your surgery and of course to look at your blog to see exactly what it is that you offer.
Staff profiles
Patients who are nervous will need a bit more reassurance about who they will have treatment with or who they are likely to meet when they come to your surgery. But not only that; having staff profiles will allow your dental team to showcase their skills, and of course, demonstrate that they are a friendly, approachable bunch who are dedicated to maintaining dental health.
We will ensure that the images used on your site are professional. At your end, you have to ensure that your staff look approachable and friendly as we have found this generally works best. So, big smiles, please!
Contact information
Anyone who visits your surgery website will need to know exactly where you are so they can visit your surgery if they need to, or so they can phone you. At Dental Focus, we can place an interactive Google Map on your contact page along with an email address, phone number etc. We can even offer you the option to have patients book their appointments online or to sign up online.
Services
It may come as a bit of a surprise, but when people click on a dental surgery website they may not actually know what kind of treatment they are looking for, especially when it comes to cosmetic dental treatments. In the majority of cases, if a person is accessing a dental surgery website at 2:00 am, they will undoubtedly be looking for a section about dental emergencies. In most instances, if you are able to offer your patients 24-hour dental emergency appointments, this will be on the homepage.
But you should also have a section dedicated to what it is that you offer. Usually broken down into preventive dental care, general dental care and cosmetic dental care in the first instance. And then branching off into subcategories, such as veneers, implants, dental whitening and so on. This will help your site visitors to locate exactly what they are looking for and will also help the website to follow a logical pattern.