What is technical dental SEO? A quick guide

If your dental surgery webpage is slow or is not attracting the patients that you need it to, it may be time to focus on the different aspects of the site’s SEO.

Technical SEO is a crucial part of search engine optimisation that focuses on optimising your website’s technical elements to improve its search engine rankings. Technical SEO includes a variety of factors, such as website structure, code optimisation, and page speed, all of which can impact your website’s visibility on search engines like Google.

When you come to our team at Dental Focus for help with your technical dental SEO, we will be happy to oversee your website’s SEO, your marketing and even the creation of the website too.

In this article, our team will delve deeper into the world of technical dental SEO, exploring what it is, why it’s essential, and some of the vital factors that you need to consider when optimising your website. So, read on to learn more.

What is technical search engine optimisation?

Technical dental SEO refers to the process of optimising the technical aspects of your dental website to improve the visibility and ranking of the page in search engine results like Google. This includes optimising website structure, site speed, website architecture, and the technical elements of your website’s code.

This kind of SEO is vital because it plays a critical role in improving the visibility of your website online when keywords are searched for. By optimising the technical elements of your website, our team can ensure that search engines can crawl and index your website effectively, which can result in higher rankings, increased visibility, and, ultimately, more traffic.

So, how do we achieve this?

Website Structure

The structure of your website is one of the most important factors that we consider when optimising your page for technical SEO. A well-structured website is not only easier to navigate for users but also for search engines. Our team will make sure that your website’s hierarchy is clear, logical, and easy to follow, with important pages linked from the homepage and easily accessible through navigation menus.

Site Speed

Site speed is a crucial factor in technical SEO. Google and other search engines consider site speed to be a key factor in ranking websites. A slow website can lead to a poor user experience, resulting in a high bounce rate and lower search engine rankings. So, our team at Dental Focus will seek to speed up your website by compressing images and ensuring that the website is correctly optimised.

Website Architecture

Website architecture refers to the way in which your website’s pages are organised and linked together. A well-organised website architecture can help search engines understand the relationship between different pages and can help users navigate your website more effectively. To optimise your website’s architecture, our team will consider creating a site map, using internal linking, and ensuring that your website’s URLs are structured in a clear and logical way. That way, the Google bots will be able to look through your web page quickly, which will help with Google rankings.

Technical Elements of Code

The technical elements of your website’s code can also impact its search engine rankings. Our team will make sure that your website’s code is optimised for search engines, with appropriate use of meta tags, header tags, and other HTML elements. Additionally, ensure that your website is mobile-friendly and uses responsive design, as Google and other search engines prioritise mobile-friendly websites in search results.