What makes some dental websites unsuccessful? Our guide from Dental Focus
Have you ever visited a web page and been immediately put off by its formatting? Or was there just something about it that you didn’t like?
In a world where seemingly everyone has a website, it is important that any website which is linked to a business represents the brand clearly, and is also, well, an attractive website! And as every dental surgery should now have an online page for patients to scroll through, having a functional website is necessary for your surgery to thrive and attract more patients.
At Dental Focus, we know how to turn drab, boring dental websites into successful parts of your business, which attract new patients and keep your surgery at the top of Google web searches. With nearly 20 years under our belts and with our team overseeing 1000+ websites, you can rest assured that when you choose our team to makeover your website, you are choosing the best!
But what makes some dental websites unsuccessful and boring? Here, our team highlights things to avoid with any dental web page.
No photos
Dental websites that have no photos are like chairs with 3 legs; the idea is there, but it is fundamentally flawed.
Any potential patient who visits your website is going to be looking for photos of what it is that you and your staff can offer. Whether its dental implants or non-surgical facial aesthetics, you need to have as many photos as possible displayed on your website to keep visitors engaged and interested. Simple!
Missing fees
We know that dental fees can be a bit tough to estimate, especially in areas such as adult orthodontics and dental implants, but if your website is missing on displaying fees then we can guarantee it will turn potential customers away.
When you hire our team at Dental Focus, we will devise a separate section for your surgery’s fees and make them clear to all those who visit the page, ensuring that they get the information they need to make your surgery the one they choose.
Slow loading time
Nothing turns people away from a website more quickly than a slow loading time.
Not only that, but a slow loading time will impact negatively on your site’s general SEO too, pushing it down any search engine rankings. Our team will ensure that your site’s home page loads within 4 seconds flat, to keep it high on the rankings and to prevent people from clicking away from it.
No blog
A weekly blog is a great way to boost your page’s SEO, but it is also a brilliant way to showcase what you and your staff can offer using specific keywords or phrases.
If you don’t have a weekly blog, you could be losing a shocking 91% of potential traffic to your surgery’s site.
Illogical order
Does your website follow a logical order? Is it user friendly?
If you aren’t sure, contact our team at Dental Focus to conduct an initial assessment of your site’s usability and ways to improve it.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!