How your current dental SEO plan may be letting you down
When it comes to designing a dental surgery website that is going to also work as a marketing tool, there is a lot that needs to be considered.
And if you find that your dental surgery webpage isn’t pulling in the numbers that you hoped for, then there may be an overall issue with the marketing plan and the SEO, which will need to be looked at. However, there are few people who run a dental surgery and have this expertise, so you should seek the guidance of a professional marketing team.
At Dental Focus Marketing, we know the significance of having a dental SEO plan that not only works but also attracts the patients you want for your surgery. We will tailor any marketing plan to the needs of your dental surgery and work with you to ensure that your website is as you want it to be. Our plans are flexible to budget and requirements, so call us today!
How exactly are your current dental SEO plan and website design potentially losing dental patients?
The website is slow
Most people have been on web pages that have been slow to load, and research into this area has shown that as many as 90% of people who click on a slow-loading page will click off and search elsewhere.
So, for your dental SEO plan to work as desired, you will need to have a webpage that is fast to load. And there are many things that our marketing team can do to speed up your webpage, thus helping with its optimisation.
The blogs aren’t unique
A dental website needs to be as unique as possible, so it is important to have blog pages and landing pages that are unique.
Our writing team at Dental Focus Marketing can see help with this and will also sprinkle the appropriate keywords throughout each article to help attract those all-important Google bots. Remember, content that isn’t unique does not rank highly on Google and will cause your website to drop in the rankings.
The site is not mobile-accessible
You are likely reading this article on either a smartphone or another mobile device like a tablet. So, for your SEO plan to be up to speed and competitive, you need to have a mobile-accessible website. As you have guessed, a site that is not mobile-accessible is not going to be favoured by the Google bots and will once again drop in the rankings.
It isn’t designed for voice searches
Voice searches are becoming more popular, with the likes of Alexa and Siri allowing people to do these searches when out and about or at home. So, your website and SEO have to be targeted towards attracting voice searches to your home page. And once again, our team can help with this, so you can corner that area of the online market.
The tone isn’t friendly
Alongside voice searches, the tone of your website content needs to be chatty and friendly to go along with how people ask questions verbally. So, rather than having articles that are phrased with jargon, it is best to have down-to-earth language that is engaging.