A very short guide to dental SEO
When it comes to attracting new patients to your dental surgery using the internet, the process has shifted. Nowadays, to get the patients that you want, you will need to give some serious thought to investing in search engine optimisation as part of your dental marketing plan.
But don’t worry; this is not as intimidating as it sounds and as is the way, for you to get the best results from this, you should employ a company which knows the ins and outs of SEO, specifically relating to dental marketing.
This is where Dental Focus comes in. We have nearly 20 years of experience providing dental SEO for surgeries and are renowned for helping even the smallest of them to reach the top page on Google rankings. Thus helping them to grow their client base and succeed as a dental practice.
However, you may still be unsure as to what SEO is and how dental SEO can help your surgery. Here, we introduce you to the concept of SEO in a very brief article and will hopefully answer some of your questions.
What is SEO?
SEO stands for search engine optimisation; this is the process of making your dental surgery page optimised for detection on search engines such as Google, thus helping more patients to access your surgery page and hopefully become patients at your surgery. Dental SEO tends to be focused around 7 core areas and will be based on updating your surgery blog page, using keywords, compressing images and eliminating duplicate blog posts. All of these tips and many more will help to attract Google bots, which will allow your practice to get to that first page of Google searches.
How it works
SEO focuses on getting Google search bots to rank your page higher on search engine results. For instance, if your dental surgery can offer dental implants, then you will want to have the words ‘dental implants’ spread throughout your surgery page; these are known as keywords. By regularly updating your blog, having compressed images for fast loading time and, of course, by having as wide a range of keywords relating to dentistry as possible, SEO will get your page ranked higher on Google, as all of these things will attract the Google bots.
Social media
Social media is no longer just a place to catch up with people that you went to an educational establishment with. It is now a very powerful marketing tool and our team at Dental Focus will usually advise dental surgeries to have social media platforms. This will help to build brand recognition and attract a wider demographic of patients than you would normally be able to do using basic SEO.
Maintaining patients
SEO does not stop with simply attracting new patients. You can also use SEO to maintain existing patients; this usually involves text message alerts to remind them of when their dental check-up is due and sending reminders, making them more likely to attend the appointments. You can even send surveys to the email addresses or smartphones after the surgery appointment, so they can rate your team which will once again boost reviews and help SEO.