FAQs about social media for dentists answered
Unless you have been living on another planet, it is highly likely that at some point you have looked into social media, either personally to contact old friends or to promote your business model, especially if you run a dental surgery.
However, it can be a rather difficult area to navigate by yourself, how exactly do you build a social media presence for your dental surgery? And does it differ from how bloggers and YouTube personalities develop theirs?
Not to worry! We can help with these questions and many more.
At Dental Focus, we firmly believe that social media for dentists can be a powerful tool to attract more people to your dental surgery and help you with brand recognition. We will oversee the development of your social media page and will also keep it up to date so you can focus on providing high-quality dental care for your patients.
But how exactly does social media for dentists help to boost your patient base? We answer this question and many more below, so read on to find out.
Why is social media important?
Social media for dentists is important because it allows you to reach a wider demographic of potential patients that you would not have access to using traditional marketing and SEO tactics. It also allows you to build brand recognition and can provide excellent content to potential patients who may be searching for a dental surgery to undertake cosmetic, restorative, preventive or general dental procedures.
Which platforms are the best to reach patients?
Generally speaking, our team at Dental Focus will ask you which platform you would prefer to be on. However, we are likely to recommend social media platforms such as Facebook and Instagram, as these are two of the most well known and most popular platforms, making them more likely to attract patients to your dental surgery.
Is it acceptable to share patient cases on social media?
If you want to share patient cases on social media, you will need to have the patient’s permission and before we upload this onto your surgery page, we will need to see proof of this. However, if the patient consents then absolutely, you can share a patient’s case on social media. Once again, this will help to showcase what your team is capable of and will hopefully act as a beacon to attract more patients who want to have a similar procedure performed.
Will this boost my SEO?
Technically, having a social media page will not have an impact on your search engine optimisation. But what it will do is attract more patients to your surgery page and increase organic traffic which will help with overall SEO.
Is it expensive?
Our team at Dental Focus will usually offer a social media platform as part of our SEO and marketing package and overall, these are the most affordable options to draw attention to your dental surgery online and get you onto the first page of Google search results. We offer many different types of marketing and SEO programmes based on your budget, so if you want to learn more, please feel free to contact us.