How Google’s search results list works and the importance of dental SEO

There are many ways in which you can develop and maintain dental search engine optimisation (dental SEO) to help attract as many patients as possible using online marketing for your dental practice. Dental SEO is an important tool without which potential patients will not be able to find your website and, therefore, it is important to make the most of this marketing strategy. By speaking to our multi-award-winning team here at Dental Focus Marketing, you can leave your marketing issues and worries with us and focus your time and expertise on looking after your patients’ needs.

Without SEO, it would be difficult to push your position up Google’s search results list. It is also a complex process if you are not trained in information technology or do not have a dedicated member of staff looking after it. This is because maintaining dental SEO is a time-consuming process that needs to be maintained regularly to hold onto one of the top positions for dental searches in your local area.

Google advertisements

When a potential patient types their dental needs into Google, they are presented with a long list. Most people do not have the time to sift through this and so, they will only take notice of the first few listings that come up. Google advertisements, the most powerful way of getting yourself seen and heard, are always at the top of this list. However, paying for Google advertisements can be expensive, especially for small dental practices.

Creating successful SEO where Google recognises your strengths and puts you near the top of the search results list is where we, at Dental Focus Marketing, can help you. Google uses over 200 different algorithms when it puts together the list and we will use our knowledge and expertise to make the most of this for you.

Google My Business

The second part of the results list is made up of Google Maps results. To get onto this list, you will need to have a Google My Business account for good SEO. This involves listing your business on Google so that, when a potential patient is looking for local dentists in your area, they will be able to acquire your contact details and name on the map, which shows where you and your competitors are located.

Making a Google My Business account is free and, there, you can list all the information about your dental practice including the contact number, address and a link to your website. You can also add a description of your dental practice and include photographs so that potential patients can get a quick overview of your business.

Organic search results

The remainder of the list is made up of the organic search results and this is the key part of the list on which we work to help boost your position.

Speak to us at Dental Focus Marketing today and find out about the different techniques and strategies we use and how we can help create a powerful dental SEO plan for your website very soon.

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