The importance of online marketing
Online marketing is the way forward in this age of digital technology. People no longer rely on word of mouth referrals, flyers through the door or newspaper advertisements to find what they are looking for. Everyone is searching online for their answers and Google is the world’s most popular search engine with millions of users every day typing in their questions and looking for their answers. This is the same for dental treatments and requirements. Existing patients coming in for their regular check-ups and hygienist appointments will keep your practice running however it will not boost the success of your business. To do this you need to be able to successfully advertise your treatments and procedures online and make sure that your dental practice is seen and found when people are searching for their dental needs in your local area. Speak to us at Dental Focus Marketing to find out how online marketing can help boost the success of your dental practice and how we can create a strong online presence for you by developing a wonderful dental website and maintaining dental search engine optimisation (SEO) for your website to attract new patients through the door.
What is dental SEO?
Maintaining good Dental SEO is necessary to ensure that when a potential patient is trying to find answers for their dental queries in your area on a search engine such as Google, your dental practice will be one of the first ones that they come across on their results page. Research has shown that 90% of users or more are only interested in the websites that come up on the first page of the search results. Our award-winning dental marketing team here at Dental Focus Marketing have almost two decades of experience in the techniques and methods involved in not only creating a bespoke and individually tailored website but also in maintaining SEO so that your website can be found immediately by a potential patient. Once they reach your website we ensure that all aspects of your dental practice are included in the website so that they do not have to browse any further. Our experts will help ensure that all their dental needs and requirements will be fulfilled by visiting your website and will result in them booking an appointment to see you in person.
How we help maintain SEO for your website
After creating a fantastic website that addresses all the treatments and procedures available at your dental practice such as emergency dental care, general treatments, preventive therapy or cosmetic dentistry. We will use SEO to make sure that when a potential patient is researching dental treatments and procedures they are directed to your website after any paid-for Google advertisements. To do this we have many tried and tested methods and techniques which we utilise and continue to maintain for you so that you do not have to worry about the marketing of your dental practice instead you can focus your expertise, your time and efforts on looking after the dental needs of your patients. Speak to us today to find out more.