Online dental websites and Google
Google has the answer for everything and in this era of digital technology everyone uses the internet to help them find what they are looking for. With over 3.5 billion searches a day, Google is by far the most popular search engine and therefore the best place to be if you are looking to increase the number of patients at your dental practice. If you don’t have a website for your dental practice yet then contact us at Dental Focus Marketing without further delay. The internet is the place to be if you want to have your name seen and heard and you can be sure that your competitors are most likely already advertising their services online, so to make sure that you are not missing out on customers and to help bring new patients into your practice. Speak to us at Dental Focus Marketing to find out more about dental websites with our specialist team today.
Over the last two decades we have helped create over 1000 successful dental websites for dental practices. After a while websites which offer similar treatments and procedures can all start to look the same – however we are an award-winning marketing team and we use our experience and expertise to create personalised, unique and attractive dental websites and yours will be tailored to address all aspects of your dental practice. We ensure this by using our 7Ps of marketing to create the content for dental websites. These include the Profile of your practice, the People on your team, the location of your Premises, the Prices of your treatments and procedures, the Promises that you can make for your patients, the Proof of successful treatments and the Products and services that you can offer which your patients cannot get elsewhere. Addressing all these issues helps ensure that your website is individual and unique to you.
We will use pictures of your friendly team, smiling warmly and confidently with their beautiful teeth as well as photos and videos of your premises, including a virtual tour of your practice where possible, to help familiarise themselves with you and your premise, allowing them to imagine themselves at your practice, which will help instill confidence in them and encourage them to visit the practice in person. This is especially important in the case of nervous patients who are more likely to ask more questions, and research further to try to find which practice seems the friendliest and most comfortable amongst the competition. Mentioning nervous patients on your website and directly encouraging them to visit you is always helpful too.
We will use the all important before and after pictures to show both what promises you can make for your patients as well as providing proof of successful treatments and procedures. Being transparent about your prices also helps keep the reader on your page and encourages them to find out more about the treatments, because then they do not have to browse on other pages to get an idea of how much the cost of such treatments may be. Also it is important to advertise what treatment plans you can individually tailor for your patients that will make you different from your competition. When all this is put together, we will create a homepage that will summarise all aspects of your dental practice to widen your target audience and will showcase your USPs at the same time to encourage your readers to carry on reading and visit you in person soon!