Our 7 p’s of dental marketing websites
At Dental Focus, our team is very knowledgeable about websites and marketing, and have made a list of 7 things that are important when it comes to your website and promoting it. These 7 p’s are a vital foundation of what makes a successful dental marketing journey.
Profile
Our first p is all about the profile of your homepage, and how enticing it is to the user. You need to make your unique selling points clear, and show the user that your practice is worth their time. This can be done by having clear written content that is easily seen as soon as you click on the page, as well as making sure your site is quick to download. Our team at Dental Focus knows which keywords and content is the best to put on your homepage, and how to compel the user.
People
Good customer service is such an important part of a successful dental practice, and you can reflect this in your site. Showing personality and kindness in your content and on your site in general is such an important part in building trust with the potential new patient.
Premises
The third dental marketing p that we focus on is premises, meaning that showing off your dental practice through the use of pictures, videos and/or virtual tours can really help to encourage people to enquire. Sometimes it can be daunting for someone to think about going to the dentist, so showing a friendly, light environment can help to ease that worry.
Prices
At Dental Focus, we believe that being clear and transparent about your prices can really help to bring in new patients. If no price is stated at all, it can make people wonder why, and deter them from enquiring. Whereas if you have clear prices, and show that you have good value for money, this can be a very beneficial help in terms of dental marketing.
Promises
It is important to make sure that your patient knows what to expect when they come to your practice, and that good customer service will be provided as well as standards being met. Our team says that the best way to do this is by including videos and photos of you or your team explaining these things as if they were talking to the patient in person.
Proof
Remembering to prove how good your practice is such a big part of encouraging patients to enquire. If you just talk about how successful your practice is, without actually showing any proof, this could deter people from contacting you, as it lowers the trust. The best ways to prove your practice’s success is by including things such as patient testimonials, before and after pictures, and showing off your qualifications.
Products
We believe that when you have a website that only talks about the treatments that all dentists do, it can slow the process of gaining new patients. Whereas if you provide brand packages and/or deals to patients, this can encourage someone to enquire with your practice as opposed to those who don’t provide these deals.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!