A guide to SEO from Dental Focus
When it comes to getting online and promoting your business, our team at Dental Focus knows everything that you need. We believe that dental SEO is a vital part of online growth, so we have made this guide to help you understand it.
What is SEO
To start with, we will explain what SEO stands for, and what it actually means. SEO stands for search engine optimisation, which is a group of processes that can help to boost your ranking on Google. This is important seeing as Google is the most popular search engine on the internet and hundreds of millions of people use it every single day. This means there are plenty of opportunities for you to attract potential new patients. If you do not use SEO to boost your visibility, it is highly likely that you will have competitors who do, and you may be blindsided by them.
Examples of SEO
Use of keywords
It may sound simple, but an effective way to boost your ranking and visibility on Google is by using certain keywords and phrases in your content that people typically search. Examples of these would be phrases such as ‘dental implants in Sheffield’ or ‘orthodontist in Sheffield’. These are effective phrases to include in your content that will make it easier for Google to see that your website is relevant to those searches. Here at Dental Focus, we believe this can really help to boost your rating on Google and increase growth.
Having a mobile-friendly site
We always emphasise the importance of making sure that your website is mobile-friendly, this is because, according to Google Analytics, 1 in 2 people who search on Google are using their mobile. This means it is important to cater to those who are using their mobile, and Google can also see whether your site is mobile-friendly or not, which can affect your ranking.
Keep up with your stats
As well as making sure everything is up to shape on your website for your patients to enjoy, you can also benefit from viewing your website’s statistics and background information. We love this as it can give you a great insight into so much useful information, such as which of your webpages are the most popular, which ones aren’t, how fast your website is, whether it is mobile-compatible and more. All of these things can help you improve your website in the eyes of Google which is a great dental SEO technique.
What are the advantages?
There are so many different benefits that you can enjoy if you keep up with your dental SEO. The main one, of course, being the growth in new patients. Due to SEO targeting a more specific audience, it means there is more chance that the people who see your website will actually enquire. This is great compared to not using SEO and just hoping that the right people see your website. We believe that you will really see the difference in your new patient flow if you continue to utilise the power of SEO.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!