The importance of dental marketing in an era of digital technology
Dental marketing is an important tool for attracting new patients to your dental practice. The days of flyers, letters and newspaper articles are in the past and even word-of-mouth referrals are becoming less and less relevant. Everyone is searching for their answers online. When a person is looking for a new dentist or suffering from dental issues then it is more than likely that they will type in their query on the search bar of Google. To make the most of this it is important to create a strong online presence for your dental practice. Here at Dental Focus Marketing we have almost two decades of experience in helping thousands of dental practices with their digital dental marketing and we are here to help you too.
A good dental website
Dental marketing begins with a website and we will create a bespoke, modern and attractive website which addresses all aspects of your dental practice. We will use the profile of your practice and any unique selling points to create an eye catching homepage which will entice the reader to explore the rest of the website. The content of the website itself will consist of information with regard to the people on your team and the premises of your practice, to reassure the potential patient that they are in good hands and that your practice is a place where they will receive quality dental care and good customer service. We will explain all your treatments and procedures in detail with user-friendly language and include images where possible to show successful treatment procedures at your practice. Our aim will be to ensure that the potential patient finds all the information necessary with regard to their dental needs, so that they do not have to browse other dental websites to find out what the competitors may be offering in your local area.
Dental search engine optimisation
Once the website is developed and has all the necessary information that it needs, we will begin carrying out search engine optimisation (SEO) for your website. This is an ongoing and time-consuming technique which requires the knowledge and expertise of a specialised marketing team, such as ourselves here at Dental Focus Marketing, for it to be carried out correctly and for it to have effective results. Good dental SEO helps Google recognise that you are the best at what you do and to portray this to your potential patients. We look at what keywords and phrases a potential patient uses when searching for a dentist or particular dental service in your local area. This can help create efficient marketing campaigns using terms and language that your customers use, by creating individually tailored onsite articles and blogs that fit these particular search areas. By using these words repetitively and strategically, not only does it attract the potential patient, but it also helps Google recognise the relevance of your website and will boost it up the list of any search results carried out using these terms in your geographical vicinity.
Speak to us at Dental Focus Marketing and find out more about our tried and tested dental marketing methods and how we can use these to help you boost the success of your dental practice and bring more new patients through your door.