Dental marketing and social media – a guide
Chances are that if you have ever been on a social media page such as Facebook or Instagram, you will have seen advertisements for services, usually ones that you have searched for recently.
And even if you don’t click on these links, it may have made an impression on you as to why they are there. Because in 2022, the majority of marketing services, including thoe for dental surgeries, have a presence on social media.
At Dental Focus, we take full advantage of having a social media presence in our dental marketing campaigns for the surgeries that we work with. When you contact our team for help with your marketing or SEO we will usually recommend, as one of the first courses of action, that you build and maintain a social media presence.
You may be wondering why a website designed to help you connect with people near and far is now so important in the marketing of services. In this article, we provide a short guide explaining the link between dental marketing and the importance of social media.
Why is social media important?
Each day in the UK, millions of people log on to social media including Facebook, Instagram and even YouTube. This means that if you are looking for somewhere to advertise, these websites have the best chance of getting the highest click-to-site ratio.
Dental marketing has changed its approach to incorporate social media into the overall plan, and if your surgery does not have a social media presence, we will work with you to build a functional website to represent your team and your surgery.
Facebook as a tool
The majority of independent traders have a page on Facebook, so why shouldn’t a dental surgery?
Having a Facebook presence or any social media presence will help you to spread your surgery brand and to promote what it is that your surgery can offer to dental patients. It also provides valuable information to patients who are on the go and may not be able to Google your website page. If you have somebody on social media who is looking for an emergency dentist, for example, and your surgery page appears, this is more likely to get them to engage than having to search on Google itself.
Engaging with patients
Facebook also offers the opportunity for you to engage with your patients or even for an AI bot to do it for you, relating to when your surgery is open, services you can offer and even providing feedback on a patient’s recent trip to your surgery. All of these are important for patient engagement which will lead to a higher level of patient satisfaction.
Updates on the surgery
Social media also provides you with an efficient and easy way to update your patients on changes that are happening at your surgery, such as a surgery makeover or limited-time offers such as 25% off dental whitening.
Social media and SEO
If you do not have a social media presence, your SEO will likely suffer and you will not be attracting as many people to your practice’s page as you could. Google algorithms rate dental surgery pages that have a link to social media more highly, so if you do not have a Facebook, Instagram or other social media page, you are losing out.