Dental marketing for a top position with Google
Dental marketing is crucial for building good rapport with patients and educating the public on the importance of visiting the dentist on a regular basis. Meaning that they are encouraged to address their dental needs by booking an appointment to visit your practice in person. Digital dental marketing is the only way forward for attracting new patients, because paper marketing and word of mouth referrals are now a thing of the past. In this digital age, Google has all the answers. Everyone goes to Google to find what they are looking for and this includes a local dental practice.
Google my business
To make sure that Google knows who you are and what you do, you need a Google my business page to begin with. This is your first step to digital dental marketing and will get you onto the map pack for dental practices in your area. This means that when a patient types ‘dentist near me’ into the Google search bar, they will be presented with a map of the area which will show the dental practices within a certain radius and your name will be on that list too. If your name isn’t on that list then you will be losing patients to the other practices who are.
Google reviews
Google reviews are very important for dental marketing. Good reviews help create trust and build confidence within potential patients that you are a good dental practice and that they should choose you above your competitors. To help people find out more about you easily you may wish to add your USPs and mention the fields of dentistry which you specialise in on your Google my business page, for those who may not have time to explore your entire website. If you are not on the map pack for your local area then it will be very difficult to find new patients and you will be losing them to the other dental practices which are listed on the map pack. Make sure you create a Google my business page today if you have not already done so.
The Google search results list is made up of a few different sections. After the map pack, you have a small suggested searches section which includes search terms and phrases that are commonly searched and similar to what the patient is already looking for. The suggested searches section is very useful in helping you with your dental marketing. If you type in ‘dentist near me’ and look at the suggested searches that come up on your screen, then you will be able to tailor some of the content on your website to make sure that you answer what these searches are looking for. This is because this list is showing you what questions people are regularly asking regarding a dentist near them, so by making sure you have the answer to these questions you will be telling Google that these searchers should be directed to your website, because you have what they are looking for.
Speak to us at Dental Focus today and let us help you be the number one dentist in town.