Looking to keep your patients in the loop? 5 dental marketing ideas that achieve this

At Dental Focus, we know how important your patients are to you.

But it can be tricky to keep them in the foreground when you are looking to compete in the online marketplace. So, what if we told you that you can do both?

At Dental Focus, we know all there is to know about dental marketing and can provide your surgery with patient-focus tips to keep your patients in the know about surgery news, while also improving your surgery’s expansion!

What patient-focused dental marketing techniques can we offer when you choose us as your SEO team?

Surgery updates

In the last year, clarity about hygiene, opening times and other information about medical opening times and availability have been more important than ever.

As lockdown restrictions ease, many patients will be visiting your site looking for information about the opening times and procedures that you have put in place to keep them safe.

As part of our patient-focused dental marketing, we can provide your homepage with a simple window that appears when the page is loaded, containing all of the required information. We can also place a link to it on every page, should your patients need to revisit it for clarification.

Appointment reminders

In years gone by, dental surgeries reminded patients of their appointments with letters or even with a small appointment card if they booked the appointment in person.

Fast-forward to 2021, and we can help your patients to attend their appointments (while also being patient-focused) by offering text-based appointment reminders. Simple and extremely effective!

Guides and blogs

Ignorance is a source of fear and when it comes to dental care, that is certainly true!

One way we can help your existing or potential patients to learn more about dental care is to provide your page with regular blogs, breaking down complicated areas of dental care into jargon-free, easy to grasp short articles.

This will help to educate your patients about procedures while also boosting your surgery’s rankings on Google and attracting those all-important search bots!

Site accessibility

Many people have visited a website to find that the font is too small or is not in an easy to read format. Indeed, many people who have dyslexia for example can find it tough to read black font on a white page.

So, when you hire Dental Focus to oversee your webpage, we can adapt it to adjust the font size, the background colour and we can even offer language changing software, to help patients who do not have English as their first language. Brilliant!

Mobile friendly

It is now commonplace for many people to use their phones or mobile devices like a tablet to search for things online.

And one of the ways that we can help make your website and thus your surgery more user and patient-friendly is to optimise it for mobile accessibility. This will help people to find your website easier, will boost your Google rankings and will hopefully convert more site visitors into patients!