The importance of a good website and a dental SEO for effective dental marketing
The establishment of multiple dental practices in each town and village may have caused a decline in the number of new patients visiting your practice. The solution to this is good dental marketing for your business, to help you stand out from the crowd. Online marketing is an important tool in making people aware of your dental practice. The days of patient loyalty and word-of-mouth referrals are a thing of the past and even regular patients may look up their dental needs online when necessary and be presented with enticing information on other dental websites. To help attract new patients, and to keep your existing patients happy, it is important to have an effective dental marketing system in place. By speaking to us here at Dental Focus you will be able to pass your marketing issues into our experienced hands, allowing you to spend your time and effort on looking after your patients’ dental requirements.
First step is a good dental website
We at Dental Focus are a multi-award-winning digital dental marketing team and we will use our knowledge and expertise to help create a fantastic dental marketing strategy for your business. To do this we will begin by creating a bespoke, modern and functional website for your practice which will address all aspects of your business, so that once a patient is on your website they will be able to find everything that they are looking for. We will maintain this website on a regular basis by creating new content for you all the time, to help keep existing and potential patients informed with regard to different treatments and procedures which are available at your practice. One of the site’s aims will be promoting the importance of oral health to encourage them to visit your practice on a more regular basis.
A good website needs effective SEO
To make sure that potential patients are aware of your dental practice we will create and maintain effective search engine optimisation (SEO) for your website. This is to ensure that when someone is searching for their dental needs on Google, in your geographical vicinity, your website will be tailored to match what Google is looking for, so that it lists your website at the top of the search results page. This involves using dental keywords which are popularly searched for in your area and placing them strategically throughout your website, so that Google knows that you have the answer that your patient is looking for. We will write dental blogs for your practice on a regular basis. This will educate your patients on the importance of looking after their teeth and the treatments and procedures you offer, whilst showing off your knowledge and expertise, and this will also be focused on regularly searched keywords in your area. This will also help boost your position in the search results list and ensure that more potential patients are made aware of your dental practice. Speak to us at Dental Focus to find out more about the different dental marketing methods that we are able to implement to help attract new patients for you.