Dental SEO in 2023. What do you need to succeed?
As someone who is overseeing the marketing of a dental surgery or potentially running a dental surgery, you want it to succeed.
And that is no small task, as in order to grow as a solo dentist, you need to attract 24 to 50 new patients per month, with a growth goal of around 15% each calendar month.
Luckily, at Dental Focus, we can help. We know that essentials like dental SEO, a great marketing plan and your website design will all feed into the expansion of your surgery, thus enabling you to continue to grow.
But, in relation to dental SEO, what is needed in 2023? Here is our guide!
AI or not?
Artificial intelligence (AI) can help dental SEO (search engine optimisation) in several ways, and it is becoming more commonly seen and used in marketing to analyse trends and to choose high-traffic keywords.
But, we believe it can go one step further, and we opt for the use of chatbots on dental surgery websites to help patients navigate the page better. This also helps with the SEO of the site and will help to lower the bounce rate. AI can also help with voice search optimisation, which is becoming increasingly important in the dental industry. Voice search involves using voice-activated devices like Amazon Alexa or Google Home to search for information.
Keywords
Keywords play a critical role in SEO for dental surgeries. Keywords are the terms or phrases that people use to search for information related to dental treatments or services. By incorporating relevant keywords into website content, dental surgeries can improve their chances of ranking higher in Google result pages or SERPs for those terms.
Luckily, our team at Dental Focus can help with the searching for keywords and will always be sure that any trending keywords are put forward in your articles or your landing pages to attract the Google search bots and to help with site ranking.
Content is still king!
For your website to nail the SEO aspect, you will need unique and plagiarism-free content, which also has the targeted keywords interwoven into an article about what it is that your surgery can offer.
Our team at Dental Focus can offer a complement of highly-trained and experienced marketing writers who can write content as and when it is needed, helping your website to rank higher and attract more patients.
Reviews
If you were looking online for a window fitter, would you trust a website that had no customer reviews? More than likely, no, you wouldn’t!
Reviews from patients provide social proof that a dental practice is trustworthy and credible. This can help build trust with potential patients who are researching dental practices online. When search engines see positive reviews and high ratings, they recognise the website as credible and trustworthy, which can boost the website’s search engine ranking. Also, if you have reviews placed on an independent website, this can help boost your SEO too.
Website design
Website design plays an essential role in SEO for dental surgeries, as a well-designed website can not only attract potential patients but also improve search engine rankings.
With more people using mobile devices to browse the internet, having a mobile-friendly website design has become crucial for SEO. Google and other search engines favour mobile-friendly websites and rank them higher in search results. A responsive website design can ensure that your dental surgery’s website is accessible and user-friendly across all devices, including smartphones and tablets.