How to use Dental SEO
Dental search engine optimisation or dental SEO is a term you may have heard of in the business world. In this era of digital technology, where the internet has become an overcrowded market, dental SEO is key for good dental marketing and attracting new visitors to your dental website. SEO is a system of techniques and strategies that are put together to help Google recognise that your website is credible, trustworthy and has the answers that potential patients in your area are searching for. This encourages Google to present your website to a greater audience and thereby attract more attention to help boost your online presence over time. Unfortunately, the strategies needed to do this are changing frequently, and you may find that what works at the moment may as well be non-existent in a couple of months.
Good dental SEO requires up-to-date knowledge on how Google works and making sure you have the techniques in place to shine amongst your competitors. Here at Dental Focus, we specialise in creating dental websites and maintaining dental SEO. Speak with our team, and we can help you put together an excellent marketing strategy so that you can focus your time and efforts on looking after your patients’ dental needs rather than worrying about the marketing of your business.
We will take care of this for you and use our tried and tested methods and expertise to make sure that you have a strong online presence. We can help you gradually become the first dental practice that potential patients come across when searching for their dental needs in your area.
Dental Focus for SEO
If you do not have a dental website for your dental practice, then we will create a bespoke and modern one for you that is attractive, informative and educational, encouraging patients to address their dental needs with you. If you already have a dental website in place, then we will modernise it for you and help maintain it regularly. This will help your website keep up with the current trends and also give you a significant advantage over the websites of your local competitors.
To find out where you are with SEO, the first thing you need to do is type in the name of your dental practice into Google and find out what comes up. After this, you will need to type “dentist in” along with your location and find out where you are on Google’s search engine results page. The aim is to be as high up the organic listings as possible; however, this is becoming more and more difficult over time. Paid Google advertisements take up the first half of the page, followed by many other types of listings; therefore, it is important to work hard on your dental SEO to make sure that potential patients are aware of your dental practice. Speak to us at Dental Focus today to find out more about dental SEO and how it can help find new patients for you.