The role of Dental SEO on Google search results lists

Most dental practices have highly attractive, modern dental websites to market the treatments and procedures that they have to offer. If you have a website for your dental practice then you need to make sure that it is attracting new patients for you on a regular basis to help grow and expand your business. To help you do this you need to speak to Dental Focus. We are a multi award-winning digital dental marketing team and we have 20 years of experience in creating successful dental websites and dental marketing strategies which can help increase traffic and help convert visitors into loyal patients for your business. Firstly to increase traffic to your website you need to optimise your website for search engines. This is known as search engine optimisation or dental SEO.

What is dental SEO?

Most dental practices have already incorporated dental SEO into their marketing strategies so we can help you tackle this once and for all and make sure dental SEO becomes an integral part of your marketing strategy helping you to be in keeping with current trends and be successful amongst the other dental practices in your area.

Dental SEO is concerned with how easy it is for Google to crawl, search and index your website so that it can direct quality patients to you. There are other search engines, however more than 90% of searches are carried out on Google therefore we will help you focus your dental SEO strategy on Google to help boost the success of your dental practice to its maximum potential.

How does the search results list work?

SEO makes it easier for Google to crawl the pages of your website and index them in its vast catalogue. When a potential patient types their dental query into the Google search bar they are presented with a search results list. At the top of the list they are presented with the paid advertisements. This is obviously the most effective way of of increasing website traffic however for small businesses it can become expensive to maintain on a long-term basis therefore our dental marketing team are here to help you optimise your website so that you do not have to pay for a top position on the results list but can work your way up the list by creating and maintaining a fantastic website instead.

The next section of the list is usually a snippet of a web page which Google feels answers the query most effectively. This website is usually listed further down the page as well. The next part of the list is the organic search results and this is the section that you need to focus on by implementing SEO to help create a strong online presence which you can maintain and will work for you for many years to come. Speak to us at Dental Focus today and find out more about what SEO means for you and how it can help increase website traffic and attract quality attention which you can then convert into patients for your practice.

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