Why do you need dental SEO?
Dental practices find themselves in an overcrowded market, with many of them available in each town and city. To help you grow and expand your dental practice it is important that you have a strong digital dental marketing campaign in place with good search engine optimisation or dental SEO.
Most of us have heard of SEO, but do you know what it actually means? Dental SEO is a system of techniques and strategies which you need to implement on your dental website to help achieve a top position on the Google search results page for dental searches in your area. This means having a website which tells Google that it has the answers that your prospective patients are looking for. There are many different techniques which help you do this and to find out more you need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we specialise in creating award-winning dental websites with dental SEO.
When patients in your area are searching for dental answers then we want your website to be one of the first ones listed on the results page, encouraging patients to visit your website, find the information that they are looking for and either leave their details online, or call you booking an appointment to visit you in person to address their dental needs.
Keyword research
To help us do this, we need to find out what interests the people in your area. We need to find out which dental terms are searched for most commonly on Google by the people in your geographical vicinity. This varies between locations and it varies from time to time. Learning what patients are searching for regarding their dental needs is known as keyword research. Keyword research is a significant factor in ensuring that you have good dental SEO. Keyword research will tell you which dental issues affect the people in your area. In some locations this could be issues such as tooth decay and gum disease whilst in other vicinities it could be the aesthetic problems of a smile which interests people.
Keyword research will tell you which treatments and procedures the people in your area are most interested in. In some areas this could be restorative dental care whilst in other areas it could be cosmetic dental treatment. It is important that you tailor your website according to the results of your keyword research to make sure that your website is in keeping with current trends. Our specialist website design and maintenance team will do this on your behalf, whilst our writing team will make sure that you have new content according to the keyword research to upload to your website on a regular basis. To find out more about keyword research and other techniques and strategies which need to be implemented for good SEO then speak to us at Dental Focus today and we will put together an individually tailored dental marketing campaign for you and help you boost the success of your dental practice very soon.