Dental websites are central in this age of digital technology
Dental websites are essential marketing assets for oral health practices in this age of digital technology, where everyone is searching for their information online. Finding a new dentist in the area, trying to work out what the symptoms they are experiencing with their teeth could mean or considering cosmetic dentistry to improve the appearance of their smile, whatever it is that a patient may be looking for, before they discuss their dental issues with you it is more than likely that they will ask Google first. Nervous patients in particular look for reassurance and ways to build their confidence before they consider dental treatment and even existing patients will want to read up and be educated on specific treatments and procedures prior to them considering speaking to you about what they are looking for. To meet all these demands your dental practice needs a fantastic dental website in place.
To make sure that your dental website is attractive, informative and helps you stand out from the crowd, it is important that you speak to us here at Dental Focus, so that we can offer our knowledge and expertise to help you, as we have done for over a thousand dental websites over the last few decades.
What makes a good dental website?
Most dental practices offer very similar treatments and procedures which means dental websites also begin to look the same after you have browsed through a few. It is important that your website contains all the information that a potential patient could need with regard to their dental requirements in one place, so that there is no need for them to find out what your competitors may be offering. To make sure that this is the case, here at Dental Focus, we use the 7Ps of marketing approach to create your website. Not only do we make sure that you have a visually stunning website that attracts the attention of your reader, we will make sure that the content itself is informative, educational, functional and presented in a positive, friendly manner. Encouraging the patient to believe that not only will they be receiving quality dental care at your practice, but also that you will provide them with excellent customer service. To do this we will include photographs of your team smiling happily and confidently with their beautiful white teeth, welcoming the patient to explore the website further. We will also include ‘before’ and ‘after’ pictures of successful treatments carried out at your practice showing various degrees of changes, from the correction of minor alignment issues to pictures of complete smile transformations, so that patients can see the type of work that you are able to carry out and will be encouraged to consider such treatments for themselves. We will add reviews and testimonials from existing patients alongside such images to help attract and encourage patients further.
Speak to us at Dental Focus to find out about the different methods and techniques that we use once we have developed your website, and how they will help bring more readers to your page and convert these prospects into actual patients walking through your door very soon.