FAQs about dental websites and marketing answered

When it comes to getting your dental surgery noticed online, you need to have a solid marketing plan as well as a website that can attract patients via search engine optimisation.

Without these two key aspects, your dental surgery may as well be invisible and will not pull its weight in attracting new patients to your practice.

But, it can be a bit hard for dental teams to understand the basics of why it is worth investing in dental marketing, SEO and a website makeover.

At Dental Focus, our team is proud to offer our clients nearly 20 years of working on dental websites, SEO and marketing, all of which have created real results for the dental surgeries that we oversee. We can offer you a targeted plan to help your surgery reach its goals online while also ensuring that you are kept in the loop about each step of the plan.

Want to know more? Read on for the answers to common FAQs that we receive about designing dental websites and dental marketing.

What is digital marketing for dentists?

Digital marketing for dentists can be broken down into search engine optimisation (SEO), the makeover of dental websites and, of course, targetted, paid for ads while the SEO gets up and running.

These will help to get more patients to visit your dental surgery webpage and will hopefully get the majority of them to enquire about the services that you provide at your surgery. SEO itself is broken down into ensuring that your website is optimised via mobile accessibility, weekly blog updates, compressed images and high-quality formatting.

What digital marketing services are right for my surgery?

That depends entirely on what your end goal is. For most of our clients, the goal is to increase profit and increase the number of patients they have enquiring about what their dental surgery can offer.

It will also vary based on the demographic you want to reach. For instance, a dental surgery that wants to highlight dental implants as its core treatment will differ from one that wants to offer family-based dental care. Ergo, your blogs will be different, as will your websites and targeted audience. But don’t worry. Our team can help you identify your key demographic and will target your marketing plan appropriately.

How should I measure success after marketing investments?

Our team at Dental Focus will record and monitor your website and click rates as well as click-to-call or email rates, which are some of the best ways to measure the success of the strategy. You will also expect to see an increase in the number of patients who engage with your dental surgery, which will create a very easy way to measure success; via profits!

How long will it take to see results?

This will depend on the platforms we use, where you are located and the surrounding competition. If you are based in London, it may take longer for the marketing strategy to work than if you were located in a rural area. Overall, it can take between 3-6 months before you notice an increase in calls and enquiries.