In the modern world, if you have a website of any kind that you want to boost with sales, customer or patient attraction, you are going to need more than just a pretty home page.
Of course, that is part of it, but there are many other ways you can make your dental surgery’s website a source of income for your practice.
How? With search engine optimisation or SEO.
In short, SEO is the process of improving the quality and quantity of traffic that your website receives, by targeting organic website traffic using keywords, location and backlinks. And in the modern age of internet searches, dental surgery searches and a boom in cosmetic dental care, SEO can turn your dental home page into an effective patient attraction system.
At Dental Focus, we know how to use SEO to our advantage and have done so to help thousands of dental websites become more profitable. Our specialist team of SEO experts, website designers and writers will oversee your website’s makeover and if you choose to stick with us long term, we can boost your patient numbers dramatically. What more could you want from a marketing team?
But how exactly does SEO boost traffic to the dental websites we oversee?
Imagine that a potential patient is scanning dental websites for dental implants.
If your web page only mentions ‘dental implants’ twice, it is unlikely to show up on the search engines first page. Keywords act as tags, and need to be placed across your surgery’s web page to get the highest rankings possible; when ‘dental implants’ is entered into a search engine, the search bots scan the web for these words and if you don’t have them placed correctly, your page will be overlooked.
Another way we use SEO to make your site more noticeable to potential patients is with backlinks.
In the blogs that our writers create, we will place links to associated affiliate websites; so, if our writers are creating a blog on veneers, the keyword will be used up to 3 times per article with backlinks to NHS or Bupa web pages. This once again attracts the Google bots and boosts your page’s rankings.
OK, so when it comes to SEO, your website needs to be mobile accessible.
Which means that our makeover team will need to compress images, or remove Flash drives and each page needs to be short and sweet. Longer web pages take more time to load and our SEO team will be able to break down any bulky bits of text to make your page mobile accessible.
To make your page’s images more visible to the Google bots, our team will also create more information about your site’s images to enable the bots to detect them. So, rather than a porcelain veneer image appearing as a string of numbers, it will read ‘porcelain veneer’ when scanned by the bots.
This helps Google to understand your page’s content better and boost its rankings based on keywords that are searched.
Tags: Dental Websites