Important factors for a good dental website

More people than ever before go to Google to find a new dentist or look for solutions to their dental problems. It is essential that you have a modern and eye-catching dental website that markets the treatments and procedures that you are able to offer, otherwise you can be sure that you will be losing patience to the other dental practices in your area. Even word of mouth referrals are now followed up by a Google search so you need to make sure that you have a strong online presence and an optimised, user-friendly dental website which tells patients everything they need to know with regards to you and your dental practice. To help you achieve this you need to speak to us at Dental Focus. We are a multi award-winning specialist website design team and we have helped over 1000 dental practices create fantastic dental websites over the last two decades. We will help you address the important factors which are necessary for maintaining successful dental websites and soon you will see a surge in website visitors and a boost in the success of your dental practice.

An easily accessible website

An important factor in determining the success of your dental website is making sure that it looks fantastic and works successfully across all devices. Your website must be accessible from desktops, laptops, tablets and especially all mobile phones. The majority of searches for local businesses such as dental practices are carried out on mobile phones. Your website must be optimised for all smartphones to make sure that you are not missing out on patients to your competitors. Our website design team will make sure that your website is working correctly and is easy to navigate across all devices.

Personalisation

Another important factor for successful dental websites is personalisation. The majority of patients experience a certain extent of anxiety when visiting the dentist. Your website needs to encourage patients to address their dental needs and to do this your website needs to be inviting, friendly and empathetic, addressing nervous patients directly and talking about the quality dental care and fantastic customer service that you are able to offer. Making sure you include plenty of pictures and videos of you and the members of your team as well as the dental practice itself will help personalise your website. Visitors should feel as if you are addressing them directly and this will help encourage them to address their dental needs with you. Research has shown that the ‘about us’ page on dental websites is highly popular and prospective patients want to find out more about the dentist treating them and your backstory to help familiarise themselves with you, building trust and providing peace of mind before they visit you in person.

Speak to us at Dental Focus today and find out more about creating and maintaining a successful dental website and let us help you stand out from amongst your competitors and become the most successful dental practice in your area very soon.

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