Important features for effective dental websites
There are many different features which need to be brought into consideration when putting together an effective and attractive dental website. Dental websites are key to marketing your dental practice, because dental marketing has become completely digital. Therefore without a good dental website you will not be able to grow or expand your dental practice, or attract new patients to visit your surgery in person. It is very unlikely in this era of digital technology that a patient will see your dental practice and walk straight in to book an appointment. Most likely they will stand outside, type the name of your dental practice into Google and find out more about you before they consider booking an appointment. When they do type in your name you need to make sure that a highly attractive, modern and bespoke dental website awaits them, which functions as the virtual front door to your dental practice.
An educational and encouraging website
This website needs to be interesting and engaging and it needs to address the patient personally, so that they are encouraged to consider the treatments and procedures that you have to offer. It is also key that you emphasise the importance of visiting the dentist on a regular basis and also that you educate the visitor on good oral hygiene and how to maintain excellent oral health. This will encourage them to consider their dental wellbeing and to find out more about how they can improve the health and appearance of their teeth and smile overall.
Speak to us at Dental Focus today to find out more about dental websites. We are a multi- award-winning, digital, dental marketing team and we specialise in creating fantastic dental websites, having created over 1000 websites in the last two decades. We will put together an excellent dental website for your practice, which is highly personalised and shows off your skills and expertise. It will be educational and informative, but it will also be interesting and accessible for all. With our tried and tested methods we will make sure that your website has everything that a potential patient needs, regarding their dental health. However the information will be presented in a way that is not daunting or forceful, but encouraging and attractive. We want to help you promote better oral health for life. Good dental health is essential for general wellbeing and by emphasising this point to the visitors viewing your website, you will encourage them to visit you in person and address their dental needs.
We will make sure that the website is easy to navigate and that each page loads instantly, so that there are no unnecessary waiting times which can discourage the visitor. Research shows that a good website needs to be loaded within 3 to 5 seconds, otherwise your visitor may be tempted to look elsewhere. Once they land on your website we want to encourage them to stay on it for as long as possible and explore. If they find out everything that they need to relating to their dental requirements, hopefully they will book an appointment and visit you in person very soon. Speak to us at Dental Focus today and we will put together an excellent dental website for you.