The 7Ps of dental marketing for a successful dental website
Digital marketing has proven to be highly advantageous for dental practices who find themselves in an overcrowded market with more people than ever before looking to address their dental needs. You need to make sure that to be successful in this era of digital technology you have a fantastic dental website for your dental practice. The majority of dental practices are sporting modern, bespoke and highly attractive dental websites to market their treatments and procedures. You need to have a website which is also highly attractive but is successful in promoting you so that patients choose to address their dental needs with you rather than at the other dental practices in the area.
To make sure that you have a professional and successful dental website you need to speak to us at Dental Focus. Here at Dental Focus we have helped create over 1000 dental websites in the last two decades. We are a multi award-winning digital dental marketing team and we specialise in creating modern dental websites for dental practises to help boost the success of their business. We will create a fantastic dental website for you or we will help update and refresh your existing dental website to make sure that it is in keeping with current trends and that it is attracting quality website traffic which you are able to convert into patients at your practice very soon.
The 7Ps of dental marketing
There are many different techniques and strategies which are necessary to help make sure that you have a successful dental website. There are technical aspects of your website to be taken care of, the on-page aspects and there are also off page aspects which need to be addressed to make sure that your website is successful in marketing your dental practice.
Our specialist website design team uses the 7P’s of dental marketing to make sure that we have as much information as possible with regards to your dental practice so that when patients are browsing through your website, they find everything they need to know in one place and do not have to browse the websites of your competitors to find what they are looking for. This information also helps us make up the bulk of your website. It includes information with regards to the profile of the dental practice, including your branding, your backstory and your unique selling points. It includes information with regards to you and the people on your team, as well as the dental practice itself. This information is usually presented in the form of pictures and videos of all the team members and the dental practice as well as the technology that you have to offer your patients, reassuring them of quality dental care and fantastic customer service.
The main content of your website will be information with regards to the treatments and procedures that you have to offer, why your patients should consider these procedures and how they can benefit them. We will include the prices of your treatments and procedures, promise excellent dental care and present them with proof of successful dental treatments in the form of case studies, patient reviews and testimonials which they could read for themselves helping to build trust and credibility and encouraging them to address their dental needs with you. Speak to us at Dental Focus today and find out more about how we will make sure that your website is a success and help attract new patients for you.