Essentials for dental SEO
Dental search engine optimisation or dental SEO is important for ensuring that you have a strong online presence which helps direct the correct patients to you. You need good dental SEO so that patients are able to find you online when they are searching for their dental needs. Dental SEO boosts your position on the Google Search results lists and makes it easier for the right patients to be directed to you, so that you can convert them into real patients at your dental practice. Without dental SEO it is difficult to succeed in this overcrowded market.
The internet has become a very busy place, the majority of dental practices have good dental websites and you need a dental website that stands out from the crowd. You must be one of the first websites that a patient comes across when they are looking for a dentist in your area, otherwise you will lose out on patients to your competitors. There are different ways in which you can enhance your SEO. Some of these are on the actual website itself whilst others are online to help boost the visibility of your website or create a stronger online presence for you.
Google My Business
To begin with you need to fill out your Google My Business page. Google provides a free business account which allows you to share as much information as possible with regard to your dental practice. The more information that you fill in on this page the more chance there is of attracting quality patients to you. Apart from the standard information such as name, address, telephone number, email address, website and opening hours, you also need to include your USPs, the fields of dentistry that you specialise in, pictures of the dental practice and pictures of you and your team. This information will be assessed each time a prospective patient is searching for a dentist in your area and you will be presented to them in a results list of the local dental practices within your geographical vicinity. A good Google rating and a strong body of Google feedback will also help boost your dental SEO and increase trust and credibility with patients who are interested in learning what other people have to say about your dental care and customer service.
Optimising your website
Once you have your Google My Business page set up and a strong collection of ratings then you need to work on optimising the website itself. This is known as technical SEO and on-page SEO. Technical SEO helps make sure that your website is running smoothly and provides good user experience for each and every person who visits the website. Technical SEO also helps make sure that the website is easy to search, crawl and index by Google so that Google is aware of the information on your website. It ensures that when potential patients are searching for the treatments and procedures that you have to offer or are suffering from issues which can be addressed at your practice, Google can direct them to you rather than the other practices in your area. On-page SEO includes enhancing and optimising your content so that Google recognises that you are relevant for the patients who are searching to address their dental needs. Speak to us at Dental Focus today to find out more!