FAQs about successful dental websites answered
Want to attract more patients to your dental surgery via your website? You may need a bit of help!
Our team at Dental Focus has nearly 20 years of experience in constructing dental websites and we know all the tricks to make the Google algorithm rank your surgery page higher on the search engine results. So, pretty soon, you will have a growing patient list and a growing surgery too. Great!
But what makes certain dental websites successful and others less so? Here, our team answers common FAQs that we receive about marketing and dental surgery web pages.
What makes a dental surgery page successful?
There are many things that make dental websites successful in our experience.
The first is that the web page itself needs to follow a logical layout so that the Google bots can navigate the page easily. Next, the content on the page needs to be 100% unique and plagiarism free, and it is also worth investing in professional photographers to come along and take photos of your team for their bio pages.
For more tips on making your dental surgery page successful, contact our team at Dental Focus today!
Why will I need a blog?
A blog on a website is important for talking about the options that your surgery offers, as well as being an important search engine optimisation tool.
Websites that are not updated regularly fall in the search engine ranking system, so by having a blog that is updated weekly, you will promote your dental surgery’s SEO while also keeping the information on your services up to date.
Are vlogs important?
As video content is the most popular type that is consumed online, yes, vlogs or video blogs are important.
Vlogs can help members of your team to explain treatments, like dental implants, quickly and efficiently, meaning that more people are likely to contact you about these options. For maximum efficiency, however, our team recommends keeping the length of these vlogs to under 3 minutes.
I’ve heard about social media like Facebook for marketing; how does that link?
Social media platforms like Facebook are a great way to attract patients to your dental surgery, as well as a way to advertise what it is that your team does and to even display offers that you may have at your dental surgery.
Social media pages will be linked by our team to your surgery’s home page, which is important for search engine optimisation and also allows visitors to both sites to access the information on the other page.
Facebook or Instagram also allow you to connect directly with the people leaving comments on your page, which is a great way to ensure patient engagement is kept to a high level.
Why should I employ Dental Focus to help with my surgery’s marketing?
Because at Dental Focus, we have nearly 20 years of experience working in the marketing and SEO of dental surgery websites.
Our team is highly trained and has worked with thousands of dental surgery web pages to help them reach their optimum position on Google search results. As our name suggests, our primary focus is on dental surgery websites, but we are always learning and can apply our approach to other businesses.