Get bespoke dental websites from Dental Focus: dominating the Google search results

If you are keen to get more patients through your dental practice’s doors, then you may be considering your marketing strategy. In the 21st century, it is vital that you have a strong online presence. One of the most effective ways to achieve this is through SEO marketing. Dental Focus is an award-winning marketing company that has been specialising in dental marketing for over 20 years and we create bespoke dental websites. We can also execute social media marketing campaigns, and help your dental practice to dominate the Google Search Engine Results Page (SERP).

What is SEO marketing?

SEO stands for search engine optimisation, and it refers to the process of optimising a website to rank higher in search engine results, such as Google, Bing, or Yahoo. The goal is to increase organic (non-paid) traffic to the website, resulting in more potential patients finding your dental practice online. SEO marketing involves various strategies and techniques aimed at improving the website’s visibility and relevance to specific search queries.

How does SEO work?

SEO involves both on-page and off-page optimisation. On-page SEO focuses on optimising elements within the website itself, including keyword research. This is where we identify relevant keywords and phrases that potential patients may use when searching for dental services. We also create content that addresses the needs and concerns of your target audience and is therefore more likely to be pulled through Google’s algorithm when keywords are searched for. To do this, we can optimise your page titles, meta descriptions, and header tags to improve your search engine rankings, in-line with what prospective patients are searching for. We can also ensure that dental websites are well-organised and easy to navigate for both users and search engines. It is typical of people to spend mere seconds on a landing page, before making the decision to leave it again, so it is really important that your page gives patients what they are looking for, so that they don’t leave. Off-page SEO, on the other hand, involves activities outside of the website that influence its ranking and we can also help with this. This involves acquiring quality backlinks from reputable websites, which signal to search engines that your website is authoritative and trustworthy. We also utilise social media platforms to promote content and engage with potential patients. For SEO, we can also optimise your website for local searches to attract patients in your area.

How Dental Focus can help website design

Here at Dental Focus, we have a highly skilled and experienced team who can create bespoke, user-friendly, and visually appealing dental websites for dental practices. They will ensure that the site incorporates essential SEO elements to improve its visibility in search engine results. We will develop and implement social media strategies to enhance your online presence and engage with your target audience effectively. Furthermore, through a combination of on-page and off-page SEO techniques, Dental Focus will work to ensure your dental practice ranks high on the Google SERP, increasing your chances of attracting more patients.

Why do you need help with marketing your dental practice?

Running a successful dental practice requires expertise in dentistry itself, but marketing is a different skill set altogether. Dental Focus specialises in dental marketing, having two decades of experience in the field. With our expertise, you can focus on providing excellent dental care while we handle your online marketing needs. SEO marketing is a powerful tool for dental practices to increase their online visibility and attract more patients. Dental Focus, an award-winning dental marketing company, can assist your practice in creating a bespoke website, implementing social media marketing campaigns, and dominating the Google SERP. With our help, we can tailor a marketing plan to meet your specific business needs, gaining you prominence in your local area and beyond, and ultimately grow your dental practice. Book a free discovery call with Dental Focus today to audit your current website and get expert advice on taking your dental marketing to the next level.