How to improve your dental SEO from Dental Focus

Is your dental surgery website not pulling in the numbers you want it to?

Search engine optimisation, which is also known as SEO, is an essential tool for any dental surgery looking to attract new patients and expand its online presence.

By optimising your website and online content, you will be able to increase your visibility on Google, attract more traffic to your site, and ultimately drive more business.

This can be tricky to navigate and our team at Dental Focus can help. We are experts in all areas of dental SEO, marketing, website design and mobile optimisation, so if your dental surgery website needs to be improved, we are the team you need to call!

In this guide, our team at Dental Focus will discuss and introduce dental SEO strategies for optimising your dental surgery’s online presence for search engines.

Keyword research

The first step in any dental SEO strategy is keyword research. Our team can oversee this for you, as it involves identifying and assessing keywords that are being used by dental patients in your surgery area. This will help us to tailor your website’s content to match their needs and improve your surgery’s chances of ranking higher on Google and Bing.

On-page optimisation

On-page optimisation refers to the steps you can take to improve your website’s performance and relevance for search engines. This includes optimising page titles, meta descriptions, header tags, and content to match your target keywords. Be sure to include relevant keywords throughout your content, but avoid keyword stuffing or spammy tactics that could harm your rankings.

Local SEO

For dental surgeries, local SEO is particularly important. Many people searching for a dental surgery are looking for one close to their home or workplace. Ensure that your website is optimised for local searches by including your location and contact information on every page, creating a Google My Business profile, and optimising your site for local directories like Yelp and Yellowpages.

Mobile optimisation

With the majority of online searches now occurring on mobile devices like smartphones and tablets, it’s essential to ensure that your website is mobile friendly. This means using responsive design to ensure that your site looks and functions correctly on smaller screens, as well as optimising your site’s load time and usability for mobile users.

Our team at Dental Focus will ensure that any dental website we work on is mobile optimised to help your page get seen by more people.

Content marketing

Marketing your website’s content is an essential component of any SEO strategy, by creating high-quality, informative content on your website that is optimised for your target keywords. This way, you can attract more traffic to your website and establish your practice as a thought leader in your industry. Consider creating blog posts, videos, infographics, and other types of content that are informative, engaging, and relevant to your target audience.

If you aren’t able to do that, our team at Dental Focus can oversee the whole process for you!


Backlinking refers to the process of acquiring links to your website from other authoritative or reputable sites. This is important because search engines use backlinks as a way to measure the authority and relevance of your site. The more high-quality backlinks your website has, the more likely you are to rank higher in search engine results pages. Consider reaching out to other dental surgeries, local business directories, and industry publications to request backlinks.