Key things to add to dental websites to improve their SEO from our team
In 2023, having a strong online presence is crucial for any dental surgery practice, even if the surgery is located in a small village. To stand out from the competition and attract more potential patients, it’s essential to optimise your website for search engines. Search engine optimisation (SEO) is vital in pushing people to visit your website and increasing its visibility in search engine results.
If you are looking for a way to boost your dental website’s SEO, call our team. We can help to makeover your web page and update it for 2023, helping it to fall in line with what is needed to rank higher on Google or Bing.
So, here are 5 vital elements that our team adds to dental websites that can enhance their SEO in 2023.
Informative and relevant content
Quality content has always been the cornerstone of SEO, and it remains paramount in 2023. Our team will develop blog posts, articles, and FAQs that cover various dental topics, such as oral hygiene tips, the benefits of dental procedures, and common dental myths. By consistently providing valuable content, we can increase the likelihood of earning backlinks from reputable sources, boosting your dental website’s authority and search engine rankings.
Mobile-friendly design
With the rise in mobile device usage, websites that enable mobile usage are ranked higher, thus increasing exposure. We will ensure that your dental surgery website is responsive and optimised for various mobile devices, including smartphones and tablets. A mobile-friendly design not only improves your SEO, but also enhances the website’s user experience, leading to higher visitor engagement and increased conversion rates.
Local SEO integration
Local SEO is a powerful strategy for dental practices as it helps attract patients from your immediate area. Ensure that your website is optimised for local searches by incorporating location-specific keywords throughout your content and meta tags. Register your dental surgery practice on Google My Business and other relevant online directories, providing accurate contact information, operating hours, and customer reviews. Local SEO tactics will help your practice appear in the coveted ‘Local Pack’ and on Google Maps, driving more qualified leads to your website.
High-quality images and videos
Visual content not only adds appeal to your website, but also plays a role in SEO. The use of high-quality images and videos that showcase your dental surgery practice, staff, and before-and-after results of dental procedures will help here. Optimise these visuals with descriptive alt text and file names to improve accessibility and enable search engines to understand the content better. Engaging visual content can increase user time on your website, thereby indicating to search engines that your site is valuable to visitors, leading to potential SEO benefits.
Secure website with HTTPS
Website security is a very important aspect of SEO in 2023. Search engines prioritise websites that have HTTPS (Hypertext Transfer Protocol Secure) encryption, which ensures data privacy and protects users from potential cyber threats. Switching to HTTPS not only enhances your website’s credibility, but also positively influences its search engine rankings. Visitors are more likely to trust a secure website, leading to increased user engagement and repeat visits.