Key ways our team can enhance emails in dental marketing campaigns
When you are aiming to attract more patients to your dental surgery you may be puzzled as to which approach would be the most productive.
After all, if you are overseeing the marketing of a dental surgery with the aim of attracting more people to it, chances are you are actually a dentist who doesn’t really know what the best strategy would be! And if you’re struggling to get new patients to visit your surgery, you will need some help.
At Dental Focus Marketing, we have extensive knowledge of how to attract more patients to your surgery and can utilise our team’s expertise to boost your patient list and your Google ranking. Dental marketing requires a different approach in comparison to other types of marketing and with our expertise, you can rest assured that you will get the results that you want.
In particular, our team at Dental Focus is able to help with email aspects of dental marketing and here we explore some of the ways we can attract more patients to your surgery via a simple set of emails.
Email lists
When you are sending out emails, the underlying goal is to reach as many potential patients as possible. You may fall into the category of thinking a scattergun approach is the best option to get more people to visit your dental surgery. But part of our dental marketing strategy will ensure that your targeted emails are sent to email addresses that are being used, are regularly engaged with and have the best chance of ensuring that the person the email is sent to will become a patient at your surgery. So, there will be no time spent sending emails that will never be read.
Message writing
Once we have the list of emails pinned down, we will organise the messages.
This will usually be based on demographics and trends. For example, if you have a dental patient who is looking for oral implants and you can offer them, we will aim to send this particular person an email relating to oral implants at your surgery. This is much better than a vague email about your surgery offering dental whitening, which may be unlikely to get the same response as a targeted email.
Engaging and interactive styles
One of the core ways we will help to engage potential patients with the emails that are sent is by using a CTA, or a call to action. This is a simple term which means you are trying to get your potential patients or clients to do something after reading the email. We will aim to provide hyperlink messages at the end of the emails, but it doesn’t need to be a simple sales pitch. We will work with you to get the wording correct, so it reflects your dental surgery and overall tone.
Social media links
In any marketing campaign, even an email, you will want to be sending links so that your potential patients can follow you on Facebook, Instagram or other social media platforms.
This is ideal for trying to attract younger patients or those who are more tech-savvy, as they will be more likely to share any messages or offers that your surgery can provide to them on these platforms, thus boosting your recognition online.