Posts Tagged ‘Dental Marketing’

Successful dental marketing with SEO

Monday 23rd May 2022

With advances in technology, the last few decades have seen digital dental marketing replace traditional dental marketing techniques to become the most effective and preferred form of marketing for dental practices. The advantages and opportunities that digital dental marketing can bring to your dental practice is endless. Not only does digital marketing quickly and functionally reach a significantly wide audience but it is also more convenient and cost-effective. Speak to us at Dental Focus to find out more. We are a highly experienced, award-winning digital marketing team and we have two decades of experience in creating digital marketing campaigns for dental practices across the country. We have a portfolio of over 1000 dental websites and we continue to help dentists and other small businesses market their products and services across the world. We can use our knowledge and expertise to put together a successful digital marketing campaign for you.

The role of digital dental marketing is to market your treatments and procedures to prospective patients online using a range of different techniques and strategies which are designed to encourage patients to address their dental needs with you.

By 2022 it is more than likely that you have a website for your dental practice. If you are a new dental practice then our website design team can help you create a modern, bespoke and attractive website which will help educate prospective patients on the importance of looking after their teeth, inform them of the treatments and procedures that are available at your practice and encourage them to visit you to address their dental needs.

Search engine optimisation

Unfortunately, an official website is not sufficient for successful digital marketing. You need to make sure that your website has search engine optimisation or SEO. SEO is a system of techniques which enable search engines or more specifically Google, to search, crawl and index the pages of your website quickly and accurately so that when patients in your area are searching for answers to their dental queries, Google can direct them to your website.

Each time a searcher types their query into the search bar they are presented with a list of dental practices in the area. These websites are listed in accordance to relevance and the more relevant Google believes you to be, the higher you will be ranked on the results list. To attract quality website traffic it is important that your website appears near the top of the list. Here at Dental Focus we specialise in SEO and we will analyse your existing website to find out which SEO techniques you have in place, how these can be improved and enhanced and what other techniques we can implement to help boost your ranking on the results list.

There are different categories of SEO and our specialist website design team will make sure these have been addressed to allow you to achieve your maximum potential and boost the success of your dental practice. Speak to us at Dental Focus today and find out more about dental marketing with SEO and how it can help increase patient numbers at your dental practice very soon.

Digital dental marketing vs traditional dental marketing techniques

Monday 16th May 2022

Traditional dental marketing techniques such as newspaper advertisements, magazine articles, leaflets and letters are no longer as effective as they once were. Digital dental marketing has replaced traditional marketing and opens up endless opportunities for you and your dental practice. There are many different channels and strategies for you to choose from, there are many platforms and opportunities for you to engage and connect with your patients and each has its own set of advantages and types of patients that it attracts. Speak to us at Dental Focus. We have two decades of experience in creating dental marketing campaigns for dental practices across the country and we are here to help you put together a successful dental marketing campaign for your dental practice too. Over the last 10 years we have seen that digital marketing has proven to be the most efficient, accountable and cost effective method of attracting new patients for your practice.

Delegate your digital marketing campaign to our specialist team and we will help you understand and apply some of the most important marketing concepts to boost the success of your dental practice. Digital marketing has the same role as traditional marketing however it is carried out through digital channels. This includes concepts such as search engine optimisation, website optimisation, social media marketing, pay per click, Facebook advertisements, Instagram accounts and email marketing.

Advantages of digital marketing

Although traditional marketing strategies still work to a certain extent there are significant advantages to digital marketing for your dental practice. Firstly digital marketing gives you a significantly larger audience size than has ever been possible with traditional marketing techniques. Not only can you reach a very large audience but you can also select and connect to a target audience who you know are already interested in addressing their dental needs or the treatments and procedures that you have to offer. Digital marketing is also more cost effective than running newspaper articles or other traditional marketing techniques.

Another significant advantage of digital marketing is that it allows you to get immediate feedback. Patients are able to contact you immediately either online or over the phone and you are able to see how many people are visiting your website, following your page or leaving their details for you to contact them at a later date. Many patients are also more likely to engage with you online rather than speaking to you directly or visiting you in person, especially nervous patients who may not have visited the dentist for a long period of time.

Speak to us at Dental Focus today and find out more about the different techniques that are involved in digital marketing and how we can personalise them for your dental practice, helping you to stand out amongst the other dental practices in your area. We will help you build brand awareness, trust and credibility within your community and we will encourage patients to address their dental needs with you rather than your competitors. Let us put together a bespoke digital marketing campaign using digital technology making sure you are in keeping with current trends and maximising your chance of attracting new patients to your practice.

Dental marketing techniques for attracting patients

Monday 9th May 2022

Digital marketing is the most effective form of dental marketing in this era of digital technology. You need to have an effective digital dental marketing campaign and a strong online presence to succeed in this overcrowded market. To help you do this, you need to speak to us at Dental Focus. We are an award winning digital marketing and website design agency. Our specialist and experienced digital dental marketing team will help you understand the different types of digital marketing techniques which you can employ to help attract a greater number of patients to your dental practice. Our tried and tested techniques, which we have used to help over a thousand dental practices in the last two decades, include content marketing, search engine optimisation and social media marketing and we can also advise on other techniques such as pay-per-click and email marketing. Speak to us and read on to find out more.

Content marketing

Content marketing is a marketing technique which involves creating and sharing free content online to promote the treatments and procedures that you are able to offer at your dental practice. This should be informative, interesting and educational and it should include how your treatments are carried out and why they are beneficial to your patients. Here at dental focus we have a team of specialist writers who will create new content for you on a monthly basis which you can be proud to share online, displaying your knowledge and expertise. Content marketing can be in the form of blogs, videos and social media posts.

Search engine optimisation

Search engine optimisation or SEO is a system of techniques which are designed to increase website traffic and boost your rankings on search engine results pages. It involves improving and enhancing your website regularly so that Google can search, crawl and index the pages easily and accurately and direct quality patients to you who are looking for the treatments and procedures that you are able to offer. SEO is also concerned with providing users with good user experience each time they visit your website, encouraging them to book an appointment or re-visit the website for further information and encouragement to book an appointment soon.

Social media marketing

Social media marketing is the use of social media platforms to market your dental practice to a wider audience on an informal basis. Social media marketing uses platforms such as Facebook, Instagram and YouTube to share content with prospective patients who are interested in addressing their dental needs, as well as existing patients to keep them updated on what is happening at the dental practice and what you have to offer. Social media marketing is excellent for brand awareness and promotion, it helps you engage with your audience, helping to boost trust and credibility whilst also creating familiarity so that patients are encouraged to visit you in person to address their dental needs.

Speak to us at Dental Focus today to find out more about digital marketing techniques and how we at Dental Focus can help you implement these techniques and boost the success of your dental practice very soon.

The advantages of digital dental marketing

Monday 2nd May 2022

Dental marketing is key for the success of your dental practice. There are different types of dental marketing techniques however advances in technology have resulted in a huge shift in the way dental marketing is carried out compared to how it was a few decades ago. Digital marketing has now become the most popular form of marketing for all types of businesses. There are greater opportunities with digital marketing. It gives you different channels to market your dental practice, including search engines, websites, social media platforms, emails and apps. It gives you the opportunity to understand your patients based on their actions and interactions on the internet. There are techniques which also show you what your patients are looking for and together this enables you to interact with them more effectively.

Digital marketing gives you a massive audience allowing you to build brand awareness quickly and effectively whilst creating trust and credibility at the same time. With endless opportunities it is amazing to find that digital dental marketing is also more cost effective with greater return of investment than traditional dental marketing techniques. Speak to us at Dental Focus. We are an award-winning digital marketing team and we can help you put together an effective digital marketing campaign and boost the success of your dental practice.

Search engine optimisation or SEO

Search engine optimisation or SEO is one of the key components of a strong digital marketing campaign. SEO is designed to bring your website to the attention of prospective patients who are already interested in the treatments and procedures that you are able to offer. SEO is carried out by implementing certain techniques on your website and other digital content such as your social media account to help boost your ranking in Google search results lists. The higher position that you achieve on search results lists for dental queries in your area the greater chance there is of attracting website traffic.

There are three different types of SEO. Technical SEO is concerned with giving visitors to your website a good user experience by effectively managing behind the scenes of the website. It includes making sure that your website is optimised for all devices especially mobile phones and it also makes sure that your website is working effectively at all times.

On page SEO includes optimising the content of the website making sure it is interesting, relevant and up to date at all times. Off page SEO is the third category of dental SEO which is concerned with the actions that you carry out outside of your website but helps impact your position in the search results list. It tells Google what other people think about your website, helping to build trust and credibility and therefore boosting your ranking on the search results page.

Speak to us at Dental Focus today to find out more about SEO, why it is important and how  we can create and maintain a successful dental marketing campaign for your dental practice with SEO and other digital techniques.

Dental marketing brought to you by Dental Focus

Monday 25th April 2022

There are many different techniques and strategies which need to be implemented to make sure that you have a successful dental marketing campaign for your dental practice. The marketplace for dental practices is fairly saturated here in the UK. There are multiple dental practices available in each geographical vicinity, therefore, it is important that you have a marketing campaign which helps you stand out from amongst your competitors. You need to give your prospective patients reasons to address their dental needs with you rather than at the other dental practices in your area. To help you do this you need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team. We specialise in creating award-winning dental websites and dental marketing campaigns. We were the winners of the Dentistry Awards 2021 for best website and digital campaign, and with our five-star rating you can rest assured that we have the knowledge and expertise to help boost the success of your dental practice. We were first established in 2001 and in the last two decades we have helped over 1000 dental practices based on the success of their businesses. If you delegate your marketing campaign to us then we will make sure that we create a strong online presence for you and we will put together a powerful dental website which will help you find new patients to grow and expand your dental practice.

The importance of a dental website

A good dental website is the key to a successful marketing campaign. Our digital marketing team can take care of this website on your behalf. There are many important features for a successful dental website and we will make sure that this is all taken care of. Firstly we need to ensure that we find out everything we need to know regarding your dental practice and what you want from your dental marketing campaign. We will use your information to create a modern and bespoke dental website or we will update and modernise your existing website to make sure that it is in keeping with current trends. We will ascertain that your website is optimised for Google. This means ensuring that it is easy to search, crawl and index your pages, so that when patients are searching for a dentist in your geographical vicinity, your website should be the first one that is presented to them on the search engine results list.

Search engine optimisation is a very important part of your digital marketing campaign without which patients will be unable to find your website and what you have to offer. We will take care of SEO on your behalf and we will make sure that your website ranks highly on Google search engine results pages, helping to attract more website traffic and giving you the opportunity to convert this traffic into patients at your practice. To do this we need to ensure that patients enjoy a good user experience when they visit your website, encouraging them to explore and find out more and revisit, until they are encouraged to book an appointment and visit you in person. Speak to us at Dental Focus today and let us begin a successful digital marketing campaign which will help boost the success of your dental practice very soon.

Why do you need a successful dental marketing campaign?

Monday 18th April 2022

The key to successful dental marketing, in this era of digital technology, is to employ a strong digital marketing campaign. Without digital marketing and a powerful online presence it is difficult to attract new patients anymore. Word-of-mouth referrals are a thing of the past and they have been replaced by Google reviews. It is important that you have a large collection of positive Google reviews online for patients to read and find out more about you and your practice, to help encourage them to visit you in person; this is one important feature of a successful digital marketing campaign. The majority of prospective patients will go to Google to find out more about you and your dental practice. Therefore, you need to make sure that when they do so, they are able to find as much information as they require regarding you and your practice, so that they do not have to find out what your competitors have to offer.

Speak to us at Dental Focus today. We are an expert digital dental marketing team and we specialise in creating modern and bespoke dental websites and marketing campaigns for practices here in the UK and over in Australia. We have two decades of experience in creating dental websites and dental marketing campaigns and during this time we have helped over 1000 dental practices to boost the success of their businesses. We are here to help you too. We will begin by making sure that you have a Google My Business page for your dental practice. This helps place you on the virtual map for dental practices in your area.

Alongside your Google reviews, Google My Business will help patients find the essential information regarding your practice. This includes all your contact details and a brief summary of what you are able to offer. It is important that your Google My Business page is optimised, so that patients are directed to you rather than the other dental practices in your area. We will use our expertise to help you do this and we will try and achieve a top position for you on the Google search results pages for dental searches in your geographical vicinity.

Social media

Successful digital marketing campaigns usually include a social media page as well, to help be in keeping with current trends. Our digital marketing team can help you put together a social media page for Facebook or Instagram to attract a greater audience, build more brand awareness and allow you to engage with your patients, encouraging them to address their dental needs with you. Speak to us at Dental Focus today and find out more about the different techniques and strategies that we will be able to implement to make sure that you have a successful digital marketing campaign to boost the success of your dental practice. Together we will build a strong online presence, so that when patients are searching for their dental needs you are the first place that they come across, and eventually we will aid you on your way to becoming the favourite dental practice in your area.

Understanding your patients with good dental marketing

Monday 11th April 2022

It is important that all businesses have a digital marketing campaign to help ensure their success in this era of digital technology. To make sure that you have a successful digital dental marketing campaign for your dental practice you need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team. Established in 2001, we have over two decades of experience in creating award-winning dental websites and dental marketing campaigns for dental practices in the UK and in Australia. We now have a portfolio of over 1000 dental websites and we have helped boost the success of many dental practices during this time.

If you delegate your dental marketing campaign to our specialist digital marketing team then we will begin by finding out everything we need to know regarding your dental practice. We will use this information to create a modern and bespoke dental website for you. For those of you who already have a dental website in place we will carry out an audit of this website and find out what is working in your favour and what needs to be replaced or enhanced to ensure greater success. A standalone website is no longer sufficient for a successful digital marketing campaign and we will make certain that your website is always in keeping with current trends. We will make sure that it is maintained and updated on a regular basis to show prospective patients that you are a modern and successful dental practice offering fantastic dental care and excellent customer service online and in person.

At Dental Focus we have a specialist writing team who will create new written content for you on a monthly basis, with respect to areas of interest according to keyword research carried out for your geographical vicinity. This means that we will use specialist analytical tools to find out which dental terms are searched for most commonly in your area. This could be specific dental elements such as toothache, bleeding gums, yellow teeth or missing teeth. It could be specific fields of dentistry such as an emergency dentist, general dentistry, children’s dentistry or cosmetic dentistry. It could also be specific treatments and procedures such as root canal treatment, orthodontic treatment, dental implants or porcelain veneers. Sometimes patients may simply type ‘dentist near me’ into the Google search bar to find out what is available for them.

Keyword research

According to the results of the keyword research our writing team will create on-site articles and blogs which are individually tailored for your dental practice which can be added to your website on a regular basis. This will help you engage with your patients, educate them and show them your knowledge and expertise, so that they are encouraged to find out more or book an appointment and visit you in person to address their dental needs with you. Speak to us at Dental Focus today to find out more about how we maintain successful dental marketing campaigns and how we can help you boost the success of your dental practice.

The importance of a bespoke dental marketing campaign

Monday 4th April 2022

Digital marketing is key for the success of all small businesses in this era of the World Wide Web. Whether you are selling products or offering a service it is important that you have a digital marketing campaign in place for the success of your business. This is particularly important for dental practices. There are dental practices available in every town and village. Most places have multiple dental practices. You need a digital dental marketing campaign which helps you stand out from amongst your competitors and helps prospective patients choose you to address their dental needs, rather than the other dental practices in your area.

The key to your dental marketing campaign is a strong and successful dental website. To put together a fantastic dental website for your dental practice or to update and maintain your current dental website you need to speak to us at Dental Focus. We are an award-winning digital dental marketing team and we specialise in creating modern and bespoke dental websites for dental practices across the country. We have over two decades of experience in creating dental websites and we have helped boost the success of dental practices here in the UK and over in Australia with our digital marketing campaigns. Our award-winning websites are highly personalised to showcase each dental practice and the people on its team. We will work with you to find out everything we need to know to help us make sure that you have a website and a marketing campaign which stand out amongst your competitors. Speak to us at Dental Focus today to help boost the success of your dental practice.

7Ps of dental marketing

We will begin by finding out all the information that we need regarding you and your business. To help us do this here at Dental Focus we like to use the 7Ps of dental marketing. This helps us make sure that we have addressed all aspects of your dental practice and that patients will find all the information that they require on your website and will not have to look elsewhere to find out more. Your website will include all the information regarding the treatments and procedures that you have to offer, but the majority of dental websites are able to do this. To set you apart from the other dental websites, we will use the knowledge that we collect to address the 7Ps of dental marketing to help personalise this information. It helps patients familiarise themselves with you and the dental practice, and it helps them feel encouraged to address their dental needs with you, rather than at another dental practice.

We will look at the profile of your dental practice and this includes your branding, your ethos and your unique selling points. We will showcase this information to build brand awareness. This will be highlighted on your website through the development of an engaging homepage and we will also create social media pages for you to strengthen your dental marketing campaign further and build greater brand awareness for your practice. Speak to us at Dental Focus today to find out more about the 7Ps of dental marketing and how we address them all to help create a fantastic dental marketing campaign for you.

CRO for good dental marketing

Wednesday 23rd March 2022

Dental marketing has a very important role in finding new patients to help boost the success of your dental practice. There are many different techniques and strategies that you need to have in place to make sure that your dental practice continues to be a success. This is because there are many dental practices in each town and village; therefore, you need to compete against the other dental practices to make sure that patients choose you to address their dental needs.

Speak to us at Dental Focus to find out how you can put together a strong dental marketing campaign that helps you stand out from the competition. We will create a fantastic dental website for you to begin your marketing campaign. If you already have a website for your dental practice, then we will work to enhance it using our range of analytical tools to make sure it is successful in attracting website traffic. The quantity and quality of your website traffic are both very important for the success of your dental practice in this era of digitalisation. You must look for high numbers of visitors, but these visitors must also be likely to become patients at your practice. Our digital dental marketing team will make sure that you have the strategies in place to help you find increased numbers of visitors for your website and then convert them into loyal patients for your dental practice. This is known as conversion rate optimisation.

CRO

Conversion rate optimisation or CRO is very important, and the more visitors we can encourage to explore your website further, the more the chance is that these patients eventually book an appointment and become loyal patients at your dental practice. CRO is a system of techniques that increases the percentage of website visitors converted into patients at your practice. Our website design team will carry out CRO techniques across your entire website. This includes improving the homepage, landing page and content of your website, addressing the prices of your treatments and comparing these treatments to the other dental practices in your area. To help maximise CRO, it is important to look at each aspect of your website.

CRO on your homepage

The homepage of your website is the key to making a great first impression on website visitors and prospective patients. It is easy to implement CRO strategies on the homepage, and this is your chance to encourage visitors to explore the rest of your website, find out more about you and be encouraged to address their dental needs with you.

You should include a contact form, a free signup form to your mailing list and a chat option so that patients can ask any questions they may have whilst exploring your website. To find out more about CRO and other dental marketing strategies, speak to us at Dental Focus today. Our multi-award-winning marketing team will help you put together a website and a strategy that will help you become the most popular dental practice in your area.

The advantages of modern dental marketing

Wednesday 16th March 2022

Modern dental marketing is very different to how it used to be a few decades ago as it is now carried out predominantly online. You will need a strong digital presence to make sure that you are up-to-date with the current trends and able to reach a wide audience, attracting new patients to your dental practice.

Digital dental marketing is easier and more convenient than traditional dental marketing techniques. Once you have a dental marketing campaign in place, you will be able to reach people more quickly and effectively than any other marketing format. Speak to us at Dental Focus today to find out about putting together a strong marketing campaign for your dental practice. We are a multi-award-winning digital dental marketing team, and we will make sure that you have a digital marketing campaign that stands out from the crowd so that you can become the most successful dental practice in your area over time.

Why do you need digital dental marketing?

Whether you are a new dental practice or you have an established business, you still need a digital marketing campaign in this era of digital technology. Most people carry out an online search to find local businesses in their area, and this is also the case for dental practices. When patients search for a dental practice nearby or they are suffering from a specific dental issue, you must be one of the first names that they come across when they type their query into Google.

Here at Dental Focus, we will use a system of tried and tested techniques and strategies to help you achieve a top spot on Google’s search results lists for dental-related queries in your area. This includes searches for specific dental terms regarding treatments, procedures, issues and advice. We will make sure that your website educates and informs patients of the importance of visiting a dentist and looking after their oral health. This will be combined with marketing your dental practice and the treatments that you have to offer so that patients are encouraged to address their dental needs with you rather than with the other dental practices in your area.

Over the last two decades, we have helped over 1000 dental practices put together excellent dental websites and strong digital marketing campaigns. If you delegate your dental marketing to our experienced team, then we will develop and maintain your website and marketing campaign whilst you focus your time and efforts on looking after other aspects of your dental practice and attending to your patients’ dental needs. We will make sure that you are easy to find on Google and that when patients do find you, they can gain all the information they are looking for so that they do not need to find out what your competitors may be offering. Our website design team will develop a website that encourages patients to either leave their details or call you to book an appointment directly. With our help, you will see a boost in the success of your dental practice very soon.