Posts Tagged ‘Dental Marketing’

Good dental marketing for your existing patients, new patients and nervous patients too

Monday 18th October 2021

Dental marketing is important for everyone whether you are a newly set up dental practice or a well-established dental practice in your area, whether you are a small practice with 100 patients or a large nationwide group of practices with thousands of patients, without effective dental marketing it is difficult to promote the growth and success of your business. Here at Dental Focus we are a multi award-winning digital dental marketing team with over two decades of experience in setting up effective dental marketing strategies for dental practices all over the country. With the help of Dental Focus, you will have a dental marketing system which will work for you 24-hours a day, and even when the practice is closed we will have methods in place for patients to contact you so that you will not be losing out on any prospective leads whether it may be early in the morning or late at night.

The importance of a good dental website

To begin your dental marketing strategy you need an effective dental website which is highly attractive, helps you stand out from the crowd and your competitors. It will educate your potential and existing patients with regards to the importance of visiting their dentist and addressing their dental needs and it will tell them why you are the best dental practice to do this. Patient loyalty is slowly phasing out and although most dental patients used to have a good lifetime value, with effective dental marketing other dental practices may be able to lure away even your most loyal of patients. Your website is the key to your marketing strategy and it is the virtual front door to your practice. To help attract potential patients your website needs to be welcoming, appealing and encouraging. This is because here in the UK a significant percentage of the population have some degree of reluctance towards visiting the dentist despite knowing how important this is in looking after their oral health, and over 10% of adults have dental phobia and avoid the dentist completely.

Here at Dental Focus we specialise in creating fantastic dental websites and putting together effective dental marketing strategies, and over the last two decades we have done this for over 1000 dental practices so you can rest assured that we have excellent tried and tested methods that we will put in place to help you too. We will put together a modern and bespoke website which like all other dental websites will inform patients with regards to the different treatments and procedures that you offer whilst explaining the importance of looking after their oral health at the same time, but present this information so that it is accessible for all and address nervous patients specifically to help ease their worries and anxiety to encourage them to speak to you in person, so that you may coax them into booking an appointment and visiting the practice. Speak to us at Dental Focus today and let’s put together a dental marketing strategy straight away so that you are not losing out on any more patients and we can work together to promote the success of your dental practice!

Dental marketing to boost the success of your business by educating and attracting new patients

Monday 11th October 2021

Dental marketing is important for the success of dental practices. If you are a new start up dental practice in your area then dental marketing is vital to help get your name seen and heard amongst your competitors who may have been around for many years. If you are an existing dental practice and you have found that business has slowed down, or your waiting rooms are empty and your team is bored and deflated, then this is a major warning sign that you need digital dental marketing to help you. Digital marketing helps you find new patients for your practice to help restore the success of your business or you will lose yourself in the crowd and lose patients to your competitors. Here at Dental Focus we are an award-winning digital dental marketing agency and we are here to take care of the marketing needs of your dental practice.

Marketing trends are ever-changing

Digital marketing is an advanced form of information technology which is changing on a continuous basis. Rather than spending hours and hours trying to learn the methods and strategies involved in digital marketing, only to find that a few months later the trends have changed, we would like you to focus your expertise on looking after your patients dental needs whilst we use our knowledge and expertise to put together an excellent digital marketing strategy for your practice which helps find new patients for you.

We have many different tried and tested methods for effective digital marketing and we will speak to you to find out more about your dental practice and your business as a whole, and create an individually tailored marketing strategy for you. If you have a website in place for your dental practice, then we will update and modernise it so that it helps your dental practice stand out from the crowd. If you do not have a website yet, then rest assured that you are in the best hands because dental websites are our speciality and in the last two decades we have helped put together over 1000 fantastic dental websites for dental practices all around the UK!

Attracting new patients

We will put together information with regards to all aspects of your dental practice and we will find out about the different treatments and procedures that you are able to offer your patients. Once we have all the information we need, we will present this information in an attractive and interesting way so that potential patients are encouraged to find out about what you have to offer and learn about the importance of visiting the dentist on a regular basis, looking after their oral health and the ways in which they can do this whilst learning more about you and your team. They will be able to recognise that you are the best dental practice to help them address their dental needs.

Speak to Dental Focus and together let us show your patients that they will receive the best dental care and most wonderful customer service in the area by booking an appointment at your dental practice today.

Dental marketing for a busy and successful dental practice

Monday 4th October 2021

Dental marketing is vital for the success of your business especially in this age of digital marketing where all types of businesses, big or small, including dentists and other healthcare services are advertising their businesses online. Everyone understands the importance of visiting their dentist, and your existing patients may come back but to help grow your dental practice, you need to attract new patients on a regular basis. Digital dental marketing is the most effective way to find new patients for your dental practice. It helps target a huge number of people at the same time and you can tailor your marketing to reach those who are actively seeking dental care already, so that your message gives them that extra boost that they may be needing to book an appointment to visit you in person to address their dental needs.

Maintaining dental marketing to keep up with current trends

Over the last two decades we at Dental Focus have helped over 1000 dental practices put together effective dental marketing strategies to boost the success of their business. We are a multi award-winning digital dental marketing team so you can rest assured that in our hands you will have a fantastic digital marketing system which we will create and maintain on your behalf.

Effective online marketing requires regular maintenance. You may have a smart and beautiful website for your dental practice but on its own, without regular updates, the website may as well be non-existent. Our digital marketing team at Dental Focus specialise in creating dental websites so either we will put together a bespoke and modern website for your practice or if you already have a dental website in place we will update and modernise your website so that it is in keeping with current trends.

We will optimise your website so that when patients in your area are trying to find a solution to their dental issues or are looking for a dentist in your area then your dental practice should be the first one they come across.

This requires search engine optimisation which is another of our specialities here at Dental Focus. We will put together multiple strategies in place to help them maintain this so that when potential patients are searching for dental terms on Google, whether this is a disease or they are looking for a dental practice, then Google will recognise that you are the best place to offer a solution for the query and place your website at the top of the search results list. Once the patient clicks on your website they will be able to find all the information that they need with regards to their dental requirements and this will be presented in an encouraging and interesting way to help motivate them to click to call or contact you and visit you in person very soon.

Speak to us at Dental Focus today and find out about the different strategies we will use to help put together an excellent digital marketing system for your dental practice to help fill up your appointment books.

Tips for great dental marketing

Wednesday 22nd September 2021

Effective dental marketing requires knowledge, time and consistency. With continuous advances in information technology, it can be difficult to keep up with all the changes that are occurring unless one has the right knowledge and expertise. If you are looking to fill up your appointment books and boost the success of your dental practice, then speak to us at Dental Focus today. We are an award-winning digital dental marketing team and we can establish and maintain a strong marketing campaign for your dental practice that will help you stand out from the crowd and let people know that you are the best in town!

Making a good first impression

First impressions are very important and so, when a potential patient visits your website for the first time, they must be impressed by what you have to offer. We, at Dental Focus, have created over 1000 dental websites over the last two decades. We are here to help create a modern, bespoke website and an effective marketing system for you. With our knowledge and expertise, we can create a fantastic website that lives up to the current trends but also goes that extra mile to help distinguish your practice from the rest.

Google ratings and patient reviews

When considering a healthcare provider or other similar services, most people take into account the Google ratings and patient reviews. So, you have to build up a collection of positive customer feedback that reflects well on your dental practice as this will help reassure potential patients of your skills and service and encourage them to visit you to find out for themselves. Good quality and a high quantity of Google reviews are important for search engine optimisation (SEO) because it shows Google that you are reliable and presents good credibility to potential patients too. This can increase traffic to your website and boost awareness about the success of your dental practice in the long run.

Continuing to make an impression

Having a stand-alone website is not enough for dental marketing. You must regularly maintain and update your website. By working with us at Dental Focus, you will be provided with individually tailored articles and blogs that are written by our writing team on a monthly basis. These are based on search keywords that are popular in your local area. To do this, we use our specialised software to find out which dental terms are searched for most frequently in your area. Then, we ask our writers to create content that focuses on these terms. This helps attract patients who are either experiencing specific dental problems or already considering certain treatments and procedures. By coming across your content that involves the terms they were looking for, they will be encouraged to speak with you to find out more or book an appointment to visit you in person. So, talk to us at Dental Focus today and find out more about the techniques that we can use to help create a successful marketing system for you.

The 7 Ps of dental marketing to help personalise your website

Wednesday 15th September 2021

Most dental practices offer the same treatments and procedures and because of this dental websites begin to sound very similar after you have browsed through a few. To help differentiate your website from those of your competitors, speak to us at Dental Focus. We are a multi award-winning digital dental marketing company with almost two decades of experience in the field. We have worked with over 1000 dental practices to help boost their business through effective dental marketing. Here at Dental Focus, we use the 7 Ps of dental marketing as a template for your website and this results in a highly personalised, informative, attractive and effective website for your practice.

The profile, people and premises of your dental practice

This approach begins with addressing the profile of your dental practice and your unique selling points. If you have a name and branding that you are happy with, we will showcase this for you or help develop a modern and bespoke profile for your business that will help attract the attention of potential patients.

Another 2 of the important Ps include the people on your team and the premises of your practice. These are particularly important because it personalises your website and enables potential patients to get to know you before they visit you in person. It not only engages with patients but also eases their nerves before they consider an appointment. This is necessary because most adults have a certain degree of dental fear that may have caused them to avoid the dentist for many years. This is your opportunity to help welcome them to your practice by addressing nervous patients directly using personalised messages and videos from your team. In this way, you may be able to encourage them to speak to you and hopefully face their dental phobia, which you can then help them combat.

The treatments you offer and their prices

We will make sure that the treatments and procedures that you offer are fully explained in user-friendly language using diagrams, photographs and videos to break the content into manageable bits and make it more visually stimulating. Along with that, we will also make sure that all prices are clearly visible. Wherever possible, you may want to offer payment plans for your patients to persuade them to consider further treatments apart from their regular checkups or general dentistry options.

Promises, proof and product

Patients are looking for promises of good customer service and top-quality dental care. This will be reiterated throughout your website and proof of such promises will be documented using impressive before and after pictures of successful treatments done at your dental practice. You can also choose to include patient testimonials to help encourage potential patients further.

The last of the 7 Ps of marketing is the product that you offer your patients. This may be in the form of treatment plans. One example would be a smile makeover which you can tailor to your patients so that they receive an excellent overall experience.

Important factors for good dental marketing

Wednesday 8th September 2021

Attracting new patients is a necessity in order to grow your business and have a successful dental practice. In this age of digital technology, the most effective forms of dental marketing to attract new patients are having a strong online presence and good search engine optimisation.

Google My Business

The first step you can take to get yourself on the map, literally, is to create your Google My Business page. This is a free tool provided by Google that can help you create a listing for your business. It allows you to choose what information you would like to highlight. This may include your telephone number, email address and location. You can also add in a quick summary of the treatments and procedures that you offer, the areas you specialise in and other information that you may like your patients to be aware of.

Google creates a map of local businesses offering the services that a person searches for. So, if you have a Google My Business page, then your dental practice will come up on the map when potential patients search for their dental needs in your area. This normally includes a click-to-call feature which is further beneficial for encouraging patients to book an appointment at your practice.

A modern dental website

The next step in dental marketing is the development of a dental website. It is important to have a modern, attractive and informative website for your practice. So, by speaking to us at Dental Focus, you can rest assured that your dental website will stand out from your competitors.

We have almost 2 decades of experience in dental marketing and have helped over 1000 dental practices to develop and maintain strong digital marketing for their businesses. If you already have a website in place for your dental practice, then it is crucial to make sure that it is modernised and updated. This is because an outdated website may be insufficient and unable to attract new patients for you.

Your website must aim to persuade patients to consider dental treatments with your practice and prioritise their oral health to help promote their overall well-being. So, once you have an eye-catching and educational website in place, it is important to maintain and update it on a regular basis to help engage with your visitors and encourage them to book an appointment to visit you in person.

A mobile-friendly website

It is highly important to make sure that your website is accessible on all devices. This is because most Google searches are carried out on mobile phones; therefore, your website should be easy to load. Furthermore, it must be user-friendly on all desktops, laptops and mobile phones so that potential patients can find out more about you whenever they want to and from wherever they may be. So, speak to us at Dental Focus today and find out more about how we can put together a marketing system that will work for you 24 hours a day 7 days a week.

A strong website and keyword research for effective dental marketing

Wednesday 1st September 2021

Effective dental marketing is a powerful tool in promoting the success of your dental practice. Over the last few decades, dentistry has become an overcrowded market and, with multiple dental practices in each town and village, you have to stand out from the crowd. You must have a strong patient attraction system in place to help bring new patients through your door and keep your existing patients happy at the same time.

Speak to us at Dental Focus today. We are a digital dental marketing team and we have assisted over 1000 dental practices over the last two decades. We can help create a strong dental marketing system for you and maintain this so that you can focus your time and efforts on looking after your patients’ dental needs.

Dental marketing has moved online, and the days of paper marketing and word-of-mouth referrals are now a thing of the past. Everyone searches for their answers online. Therefore, your dental practice must have a strong online presence so that, when potential patients search for their dental needs in your area, you can make sure that your practice is the first one that they come across.

The importance of a good website

You will need to establish an excellent dental website that is modern, attractive and informative at the same time. It should address all aspects of your dental practice, including your brand, profile, and your business’s USPs.

To help reassure patients that you provide excellent customer service and dental care, the website should include plenty of photographs and video messages from your team members. This could include team introductions and explanations of how they can help patients. Through this, potential patients can familiarise themselves with you and your team.

Photographs, videos and a three-dimensional tour of your dental practice will encourage patients to visit you in person. Information about the treatments and procedures you offer that is designed to be user-friendly, interesting and educational will persuade patients to consider such services at your practice. By displaying before and after pictures of successful dental treatments at your practice, you will further convince potential patients to consider booking an appointment with you.

Keyword research

Once your website is successfully developed, you must continue to maintain this regularly by creating fresh content in the form of written articles, pictures, videos and regular updates on your dental practice.

To make sure that this content is well received and helps you engage with your patients, it is important to carry out keyword research for dentistry in your area. This means finding out what patients look for. To do this, we have specialised software, here at Dental Focus, with which we can find the dental terms that are most commonly searched for in your vicinity. Using the data we gather, we will then frequently create new content for you that is tailored to these search terms. By creating content on topics that potential patients are already thinking about, you will be able to educate them and encourage them to take action, thus prompting a visit from them very soon.

Maintaining SEO for good online dental marketing

Monday 23rd August 2021

A well maintained website and strong online presence will help attract and nurture the attention of potential patients for your dental practice. Research has shown that most people do not book an appointment the first time they visit your website, but require ongoing exposure to your name and services to help instil a sense of confidence to pick up the phone and book an appointment to visit you in person. This is particularly the case with nervous patients who are already reluctant to visit the dentist, but is also the case for most people who are considering undergoing dental treatment other than regular appointments at the dentist. Here at Dental Focus we have almost two decades of experience in creating websites and maintaining dental marketing to create a strong online presence for dental practices, speak to us today and we can help you too.

What is SEO and why is it important in dental marketing?

When a person is searching for their dental needs in your area using Google they are presented with a list of search results. On this list there are paid Google advertisements and there are organic listings. It is important to get yourself at the top of the organic search results list, because Google paid advertisements are obviously the most effective way of getting your website seen and heard, however it can be expensive to maintain. It is better to focus on creating an effective dental marketing strategy and a strong online presence which will work for you and help you find new patients 24 hours a day, 7 days a week.

This requires effective search engine optimisation (SEO). The implications of this are that you can tailor the information on your website and the content that you produce to what your potential patients are already looking for, by finding out the most commonly searched dental terms in your local area and using these keywords strategically and repetitively throughout your online content. The effect of this is to make Google recognise that you have the answers that your potential patient is looking for. The algorithms that Google uses to create its search results are ever-evolving, and there are over 200 of these, but our experienced team here at Dental Focus can take care of this for you so that you can focus on looking after your patients’ dental needs.

Backlinks for better SEO

Backlinks are another important method of dental marketing which help boost your SEO with Google. This is when your website is linked to other pages and the more backlinks that you have the greater your SEO and the higher up you will be in the search results list with Google. The quality of these backlinks are also very important, so when we create content for your website we use links to to the NHS and other trusted websites where you can read more about dental subjects, complications, treatments and procedures, and this helps build further confidence in your readers with regard to the information that you are offering them and at the same time it helps keep Google happy too.

Speak to us at Dental Focus today and find out more about these strategies and other techniques that can be used to help your dental marketing system and find more patients for you.

Stand out from the crowd using effective dental marketing

Monday 16th August 2021

Effective dental marketing is important in ensuring your dental practice runs successfully. It will make the most of your expertise, keep your team motivated, help retain existing patients and attract new patients to your practice. Since the introduction of the world wide web, potent dental marketing or marketing that will be taken notice of, has all moved online. The internet is a powerful tool to help you stand out from the crowd in this already overcrowded market. Dental practices are available everywhere and most of these practices have a successful dental website working to find them new patients. If you do not have a dental website in place for your practice yet, then it is important that you address this immediately. Speak to our experienced and award-winning team here at Dental Focus. Over the last 20 years we have helped over 1000 dental practices set up and maintain online dental marketing for their business. We are here to help you. You can pass your marketing requirements to us so that we can create an effective online dental marketing system for you which will work 24 hours a day, 7 days a week, that we will maintain on a regular basis, meaning you can focus on looking after your patients’ dental needs.

The importance of a good website

To begin with we will create your bespoke, modern, informative and attractive website using the 7Ps of marketing, so that all aspects of your practice are addressed on the website. This will be to make sure that potential patients can find everything that they are looking for and do not need to browse any other websites belonging to your local competitors, which may entice them away.

The role of content marketing and dental SEO

Once the website has been developed, we will make sure to add new content to it on a regular basis in the form of onsite articles and blogs, known as content marketing. The aims here are to help you stand out from the crowd, hold the attention of the reader, educate them with regard to the importance of good oral health, and inform them about how different treatments and procedures work in a positive and encouraging manner. This will persuade them to consider more than just their regular check-ups every 6 months. Content marketing helps create trust and confidence within your readers and also helps boost your importance with Google, so that when a potential patient is searching for their dental needs in your local area, Google recognises that you have the answers that they are looking for and puts you at the top of the search results page. This is known as search engine optimisation (SEO) and is essential for good online marketing, as without SEO your website may as well be non-existent.

Speak to us at Dental Focus today and find out more about these methods and many other techniques and strategies that we utilise to help create a strong online presence for your dental practice, and how this can help attract new patients to book an appointment and visit you in person very soon.

Does your practice support your patients’ total health?

Tuesday 10th August 2021

Do you believe that patient health matters more than ever?

Yes, dentistry was treated like any other business when lockdown began in 2020. Dental practices were shut like pubs instead of recognised as healthcare providers that can communicate, test or even provide vaccines for their patients. How did this make sense when 33 million people in the UK see a dental professional?

Now, 15 months later, patients are seeking out dental appointments in record numbers not seen since 2006!

The pandemic has taught us that our health matters more than ever. People with underlying conditions like cardiovascular disease, diabetes and obesity have a 2-3x higher chance of experiencing increased effects of Covid and mortality.

Dental Focus & Total Health Screens have joined forces to show that dentistry is more than just teeth.

THS

Total Health Screens champions dental practices to show how oral and general health are connected and equips dental practices to implement a spectrum of preventative health screens for their patients.

Check out this stunning Dental Focus website to learn more about Total Health Screens and see how the future of dentistry is being changed forever www.totalhealthscreens.com

Stay tuned as there’s more news to come on how Dental Focus and Total Health Screens are changing lives, healthcare and taking dentistry to a new level!

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