Posts Tagged ‘Dental Marketing’

Dental SEO: How quickly can you get onto Page One? Part Two

Thursday 17th September 2020

Please note that since the video that inspired this article was recorded, Google has evolved and changed, as such our strategies to get our clients to page one have also changed. To find out how a dental SEO campaign can help you grow your business, get in touch with us today.

 

Dental SEO

 

Are there different ways to get onto Page One?

There are actually two ways in which a business can appear on Google page one. These are through paid advertising, otherwise known as Google Adwords and through organic rankings with dental SEO

 

Organic rankings are fickle, unreliable and take more time than many businesses have to achieve results. Through consistent use of SEO relevant content, appropriate social media marketing and activity on your website, your business will organically move through the rankings to come closer to that page one goal over a certain amount of time.

 

However, the first 3 or 4 websites on any given page one search are placed there by Google Adwords. If you are serious about your marketing strategy and allow it to work for you, then perhaps it is time to invest in a dental SEO expert and work out a budget to pay Google for the right to be in this place. 

 

By using this ‘Pay Per Click (PPC)’ advertising strategy, you are speeding up the process whilst still playing the game and competing with many other businesses whilst improving your chances of being seen by those who matter: your patients. 

 

What is a pay per click advert?

 

PPC advertising is how Google has collected billions of dollars of revenue. What works for the advertiser is that you only pay when a person clicks onto your website. By placing your website at the top of page one and where all the buyers are, Google has the aim for your business to succeed because they benefit from it as well. We need to inform Google who your ideal patient is so that when they search for a topic using any given keyword, your results will appear where the buyer is ready to click.

 

When you use Google Adwords you can decide on the wording of the advertisement, you can choose the target audience, your daily budget and your per click budget as well. From there it runs like an auction where you pay as much as you want and you see where you rank. 

 

Although a business placed above you has more than likely paid more for their advert, the other factors that are the fundamentals of Google such as keyword choice plays an important part which can give you that leading edge. In fact, we have found that in certain locations, the dentist’s name, their qualification and a few informative snippets such as 0% finance and a price for a service can offer exceptional click through rates.

Dental SEO: How quickly can you get onto Page One? Part One

Saturday 12th September 2020

Please note that since the video that inspired this article was recorded, Google has evolved and changed, as such our strategies to get our clients to page one have also changed. To find out how a dental SEO campaign can help you grow your business, get in touch with us today.

 

Dental SEO

 

Remember, there is no such thing as page two. By understanding this, you are going to be wholeheartedly focusing on bringing your company up in the Google page search rankings, with dental SEO, so that your website can appear on the most desirable page one. 

 

But how quickly can you bring your website up from the depths of the web and into visible search engine results on page one? If you have access to the right skills, tools and expertise, then this can actually be done within minutes. 

 

This has actually been accomplished by our experts notably three times before, but of course, this 120 second or so goal does rely on a few variables to make it this easy. For any company however, an hour is a respectable amount of time to identify the correct factors within your web pages to be picked up by Google and move up to page one. 

 

We have a webinar available on our website titled ‘Google Page One in 60 minutes’. We are confident that many of the businesses that we work with will be able to appear on page one within 10 minutes, but this will depend on how competitive the keywords are in the searches. 

 

For example, dental practices in London may find that the keyword searches are far more competitive than for a smaller practice located in Frome. If your practice specialises in a certain treatment, such as dental implants, then your prospective patients who are searching for your services will be looking for more specific keywords. It will be easier for Google to identify your business and bring your results up on the first page through these more specific and less competitive keywords.

 

This is only one factor of the more than 200 that Google uses to determine Google page rankings, so don’t let this discourage you if your business is in a more prominent area and offers a range of services. Our SEO scientists are here to provide you with these very real results in a very short amount of time so you can start to reap the rewards sooner.

 

Tell me more about this webinar

 

The webinar, found on our Dental Focus website is located in the ‘Google section’. Just scroll down to the bottom and a webinar titled ‘Google Page One in 60 minutes’ will be at your disposal. This valuable content essentially offers you an insight into what it is we do here for you at Dental Focus and gives you the basics so you can learn for yourself the fundamentals of the Google search engine.

 

If you apply the guidelines that we suggest consistently, there is no doubt in our minds that you will get to page one. 

 

In part two we will cover the two ways that you can get your dental website to page one, Google Adwords (pay per click/PPC) and organic rankings with dental SEO.

 

Brought to you by the leaders in dental marketing, Dental Focus.

Dental SEO: Why do you need to be on Page 1 of Google? Part 2

Saturday 5th September 2020

 

Dental SEO

 

What can we learn about Google to improve our chances of reaching and staying on page one?

 

Watching it evolve over the years has taught us a few things. Certainly we can say that history repeats itself and there are cyclical motions that we can begin to predict and work with. That is why it is good to know what happened in 2001. You are able to see the behaviours and the mindset of Google alongside it’s growth and what it considers to be important. 

 

What does Google consider to be important?

 

Google page one is always about relevance. We need to consider how relevant your website is to your product and more importantly, are you the most relevant between you and your competition?

 

The definition of relevance by Google has evolved over the years, much like how Google itself has evolved. In 2001, it meant keywords. You needed to ensure that you had the same keywords as what an individual was searching for. It coupled this with how many people link to you, which was a reference to how popular you were. 

 

It then began to evolve into deciphering who is linking to you and seeing what those websites were about to ensure authenticity. Here we saw Google counting these links again to decide how popular you are. This is the foundation of dental SEO.

 

The more popular you are, the greater likelihood will be that your company is one of the first pages to appear on the first page of a Google search.

 

As we evolve further again over the years, we begin to see the filtering of websites that were not produced cleanly and checking to see whether a website is spamming the system with a keyword density that is too high. The content that is produced will be penalized if it is not readable and authentic. 

 

One page websites are OK, and do OK, but the most successful websites these days are big 30 to 50 page websites with a lot of relevant, readable content. If you want to be number one in the searches, then you need to think big. 

 

Furthermore, we must ensure that the links are strong, such as BBC or strong PR links. It is not just about how many links you have but who is linking to you.

 

Today, Google analytics has become a minefield. There are about 200 factors that are considered as to whether a website and its content is relevant enough to appear on the infamous page 1. At Dental Focus, we hone in on the most important factors for our dental SEO clients as well as our website development clients.

 

How can we ensure that we are relevant?

 

Some honest effort needs to go into producing relevant content and keywords with some emphasis on finding what the most profitable keywords are for a given website or topic. We then must work on growing the content constantly and consistently and then distributing that through social media.

 

The content needs to have reputable links that we can source from and by distributing what we can through social media, we will be able to link back to many sources as we reach a greater base of followers and potential clients.

 

The main take home message here for dental SEO is that it is all about content. Content and appropriate activity will deliver that page one result that will bring in those new patients through your doors and allow you to grow your business.

 

Brought to you by the leaders in dental marketing, Dental Focus.

Dental SEO: Why do you need to be on Page 1 of Google? Part 1

Friday 28th August 2020

 

dental seo

 

Although for many, it may seem to be a pipe dream to appear first on the search results for any business, it is actually critical for a company that is serious about growth and their success to work toward this goal and to make actionable steps in a plan to appear on the first page of Google.

 

Why is it so important? Because unfortunately, there is no page 2. Yes, we know there is, but how often do you click it when you are looking for information for yourself? It is only individuals who are looking for themselves or their own business do they regularly look beyond the first page of their Google search results.

 

It has been found that people would rather enter different keywords or change their search questions time and time again and continue searching through that first page of google, rather than press ‘page two’.

 

So if you want to grow your dental business, if you want to attract the ideal patients and get new bookings, then you must be on page one of Google with dental SEO. If you’re serious about your business and your name, then you need to aim to have your name appearing as the first hit on the first page of a Google search. This is fact.

 

 

So, how do you get to page one?

 

You can invest years of your time into understanding search engine analytics and the evolution of Google since 2001 and work tirelessly to produce relevant and continual content to stay ahead of the ever-growing competition, or you can work with Dental Focus, masters of dental SEO, and take advantage of the skills, dedication and experience that our team has to offer.

 

But don’t take our word for it, let’s take a quick look at how a learning curve of more than 20 years can produce visible, relatable results on Google so that we can begin to grasp the depth of how this process is continually evolving and changing.

 

In the year 2000, Krishan Joshi was studying Accounting and taking advantage of the high speed broadband that he had in his dorm room. Like many others in the DotCom boom, he was seeking to become a digital millionaire.

 

Not surprisingly, he did achieve relative success with his website ‘download free films’. With 20,000 UK and US based members, this website reached number one on both the Google and Yahoo search platforms.

 

Since then, Joshi has achieved success for a range of different businesses, whether it was the rise of the Mouth Cancer foundation, through people wanting to make donations because they had come across a website and subsequent information by Joshi and his team, then moving onto Dental Implants London and further into cosmetic dentistry, Google Page 1 and dental SEO has always been a passion and talent.

 

In part 2, find out more about what we can do to improve our chances of reaching and stay on page one of Google.

 

Brought to you by the leaders in dental marketing, Dental Focus.

Social Media for Dentists – Engagement: What Does it Mean?

Thursday 18th October 2018

 

Social Media Engagement: What Does it Mean?

 

Engagement is a measure of the impact that your posts and brands make on social media, each platform has its own way of measuring this.

 

Social Media for dentists

Facebook: Shares, likes and followers

 

Instagram: Likes and followers

 

Twitter: Re-tweets and followers

 

Likes (and reactions on Facebook) and shares will tell you how popular your individual posts are with your online community, on the other hand, followers show a greater level of social investment from people as this indicates that they want to see more of your content regularly. Follows are a type of conversion, similar to when patients fill out an enquiry form on your website or make a phone call after viewing your website.

 

How do we maximise engagement using social media for dentists?

 

Competitions and Contests

  • Competitions are a great way to get lots of engagement and increase the profile of your brand with a wide audience as everybody likes free things and everybody likes to win.

 

Many of our clients have had fantastic results with competitions and so if you’re not doing them already you should start now! If you would like us to help you run your competitions get in touch with our Social Media Guru Dom.

 

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388

 

Be Consistent

  • It is important to appear active and responsive on social media, failing to do so can make your business appear to be inactive and may cause people to make incorrect assumptions about your practice. We have seen thriving practices with social media accounts that make them appear to be the opposite, don’t get caught out with this one and be consistent!

 

Use Images and Videos

  • We are living in a fast-paced visual age, people are more likely to engage with visual content as they can absorb the information more quickly than reading a wall of text.

 

Monitor the Data

  • Using insights on Facebook and Instagram can be a great way to see information about; how your posts are performing, the demographics of your followers and your follower growth over time. Some Social Media Management Tools will also have advanced reporting that can go as far as recommending the best times of the week and day to schedule your posts for.

 

Create and Maintain Local Alliances

  • Tying in your posts with other local businesses can be a great way to create mutually beneficial relationships. By tagging and sharing each other’s posts two business can expand their reach to each party’s respective followers.

 

For more information on our social media for dentists options contact our Social Media Guru Dom.

 

Book a FREE chat with Dom – our Social Media Guru

CALL: 020 7183 8388