Remember the last time you wanted to find a local doctors surgery? Or maybe you were looking for a nearby hairdresser. How did you find the nearest ones to you? You used a Google search!
And, not surprisingly, when people who move into a new area (or are just sick of their current dental provider) are looking for a new dentist, this is how the majority find their next dental team.
As a result, if your dental webpage is not SEO ready, it is not only not going to show up on the first page of search results, but it is unlikely to show up at all.
What can you do to ensure your dental surgery is seen? Contact our team!
At Dental Focus, we know how to get your dental surgery noticed and are specialists in all things dental SEO related. Our team is able to analyze your surgery site and devise a personalized plan, to make sure your page makes it onto the first page of search engine results, and stay there. What more could you want?
But, as a dentist, you may not know too much about dental SEO. Here, we offer a brief guide to get you up to speed. Enjoy!
What is SEO and why is it important for dentists?
In simple terms, SEO (or search engine optimization) is the process of boosting your dental surgery’s ranking on search engines like Google.
Why is this important for dental surgeries? Because there are lots of dental surgeries in any given area and so, competition can be fierce; if you don’t invest in dental SEO, then chances are that the next nearest dental surgery will be getting all of the clients that could be yours.
Ranking factors for websites
So, what are some of the ways we can boost your sites SEO? We can create fresh content for your site, we can ensure it is mobile compatible and make sure that each blog piece we write has a fantastic backlink profile to reputable health or dental websites.
Remember, these are just some of the things we can do to ensure that you get to the top of Google rankings.
How search engines work
But, how do search engines actually look at websites? And how does SEO make them more visible?
Digital bots scan websites for keywords and images pertaining to a search; so, if a potential patient is looking for a ‘dentist near me’ we will ensure that the blogs on your site contain these words, so that your site comes out at the front of the search.
After the page has been spotted, it is then indexed. If your page has new content, then once again, it will be ranked higher in the indexing of the sites and will be further up on the search engines results.
Mix these 2 together (and other things link mobile accessibility and speed of loading) and you get the results; your surgery at the top of the search!