Has your practice been marked as ‘Temporarily Closed’ on Google?
We have seen cases of practices being marked as ‘Temporarily Closed’ on Google. We are encouraging clients to keep practices ‘marked as open’ because ‘marked as closed’ hides your practice from local search results and hides the call button on the Search Engine Results Page (SERP).
TEL: 020 7183 8388
Posts Tagged ‘Dental SEO’
I often get clients asking me how they can write blogs for SEO and what they should be doing. To address this, this month’s article is about SEO Blogging.
Google is a big fan of blogging and loves fresh content on your website. When Google sees you adding content on a regular basis, it sees you as a frequent advocator of your topic. And when Google sees people visiting your articles and spending time viewing them, it can tell Google you’re an influential advocator. If you get a big enough following, Google will consider you as the go-to person your visitor’s location (for local SEO).
Blog articles tend to be read and stored in Google’s memory faster than web pages. With the new Hummingbird update, they’ve become even more important as good articles directly answer search queries. Suffice to say, I could write an article on the benefits of blogging alone. But today I want to discuss how Dentists can blog.
Initially Dentists should be following these core rules:
– Article content needs to be a minimum of 350 words
– Article should contain an image
– Keyword and location (if used) should be in the title and appear in the body of the article
– The article should never be discussing more than 2 treatments ever. When 2 treatments are used they should ideally be semantically linked i.e. Ortho and Invisalign
– The core keywords should appear as high up as possible and link to the relevant treatment page to help deliver on the user’s search
– Content should be unique – absolute minimal duplication of text
– Do not overuse a keyword – max 2-3% occurrence in the article (remember to use semantically related words)
– Try to create articles to cater to 3 common types of searches
1. Informational – Patient FAQ on the treatment
2. Navigational – Article about your practice, the history, the plans, competitions etc
3. Transactional – Promote competitions the value of your services and pricing
I recommend creating a story out of a testimonial (providing you have the patients consent) to cater to one of the 3 searches.
Patient X’s success in choosing Dental Implants in Glasgow.
Patient x for a number of years had suffered from missing teeth. They’d struggled with certain types of food and had to eliminate xyz from their staple diet. They had considered dental implants in Glasgow but were unsure where to go. They were concerned with finding a trusted dentist and had spent a long time considering their options. Through word of mouth they found out about Dr Philip Friel at Philip Friel Advanced Dentistry. They carried out their research online and were happy with the evidence and testimonials so they contacted Philip 3 weeks ago.
From the initial call they had a consultation booked in with Philip to discuss their Teeth replacement needs and options.
Create a story which can show that each patient is unique, their experience and story, why did they wait so long for the treatment, why did they choose you? Add a small testimonial from them. Did they travel across the globe for you? Did they experience anything above and beyond the call of duty, would they recommend you to anyone?
Use these points to create a compelling story to satisfy your potential patient’s queries and answer the questions they may be searching though Google for. I’m sure a question could be how many times can I spin a story? Well with a bit of practice, creativity and building rapport with clients, you should be able to create good SEO blog articles.
In this age of the internet, search is everything. Direct traffic (that is, people who type your web address into their browser) is all well and good, but it relies on patients knowing your practice exists in the first place, and not every patient will be able to remember your web address off by heart.
This is why search is so important. Whether a patient is looking specifically for your practice, or if they are looking for a practice in your area that offers the sorts of treatments you provide, it is absolutely essential that your practice website ranks highly in organic search on Google. This is because Google is the world’s most popular search engine, and so more potential patients will be using Google than any other search engine, and the fact is, if your site is optimised for Google – if it’s designed to be “Google friendly” – then it will also rank highly on other search engines as well.
When you type in a keyword, or a string of keywords into Google, two types of search results will be displayed. The first few will be adverts. These are search results where companies or individuals have purchased “AdWords” that are tied to certain search terms, so when someone searches it, their own website appears at the top. These work on a Pay-Per-Click (PPC) basis, as advertisers only pay when a user clicks on the link.
Purchasing these Pay-Per-Click results can be useful, especially to help establish a business, but it does of course cost money, and selecting the right AdWords to buy for the best conversion rate can be a difficult task without expert advice.
After the paid-for ads at the top of any search results, will come what’s known as the “natural” search results. These are results that have been generated organically by Google, without the influence of AdWords. Though Google guards the secrets to its search algorithms closely, it is widely recognised by industry experts that general standards of “good web practice” lead to better search results. If your website is well designed, with lots of high quality, regular content that attracts visitors and tempts them to spend time on your page, then your website will rank higher up the Google ladder for search terms associated with your practice.
Content is key
There are a number of key elements to web design that you need to consider when optimising your site for the web. One of the most important is content. After all, why do people use the internet other than to find and digest content? With this in mind, it is absolutely essential that your practice website is filled with lots of well-written, useful content that is relevant to them, and is of sufficient good quality to both attract them to stay on your site, and hold their attention long enough to persuade them to contact you! Here at Dental Focus we encourage separate web pages for each treatment that you offer in order to give maximum optimisation and relevancy for treatment rankings. We also advise you to use individual copywriting on each of your web pages so Google finds unique content on your website that isn’t just copy and pasted from another location.
In the ideal world, every dental practice website would be updated regularly with interesting, new content. This is one of the main reasons many dental practices now run their own blogs. A blog will allow you to add to your website’s content on a regular basis while also demonstrating your commitment to issues surrounding oral health. With a regular and active blog, not only will your patients love your website, but Google will too!
Aside from the content, and of course the design, of your practice website, there are a number of other factors that need to be taken into consideration. One of the most important here, is compatibility.
With the surge in popularity of smart phones and tablet devices, more and more people are now surfing the internet on the move, and so your practice website needs to be fully compatible with these devices. If your website isn’t compatible, then visitors will be less likely to stay, and your search rating will drop.
But compatibility doesn’t just apply to the way a website appears on smart phones and tablets. If a website is poorly designed and poorly optimised for a range of different display formats and browsers, even a home computer user may be turned off from visiting your site if text and images don’t display as intended.
And another thing…
Though it may seem a fairly obvious point to make, the more activity on your website, the higher it will rank in search results. For maximum visibility you should encourage patients to visit your website and leave reviews on your Google+ Page. Make sure you install Google Analytics for the best website statistics to measure and signal activity. Social media links and feeds from Facebook, Twitter and your Blog will also keep your homepage fresh and active.
Although this may seem like a lot to remember, with a little help and support from an experienced web marketing team, your practice can soon become an online success. With an expert team such as Dental Focus ® working alongside you, you will be able to create a beautiful, bespoke website that fully reflects your practice vision, and is fully optimised for the web to attract as many visitors as possible.
For more information call 020 7183 8388, or visit www.dental-focus.com