Posts Tagged ‘Dental SEO’

Increasing website traffic with dental SEO

Friday 20th May 2022

Search engine optimisation or dental SEO is an integral component of a successful digital dental marketing campaign. In this era of digital marketing, you need to have a strong online presence to help boost the success of any business, including dental practices. It is important to have a modern, bespoke and highly attractive dental website, and this website needs to attract new patients who will book an appointment to visit you in person and over time, become loyal to your practice. To do this, you need good website traffic. There are many different techniques for increasing website traffic, and dental SEO is the most effective for this job.

What is dental SEO?

Dental SEO is a system of different techniques and strategies that can be employed across the website to help attract quality website traffic and patients to your practice. Speak to us at Dental Focus; we are a highly experienced and multi-award-winning digital dental marketing team, and we specialise in creating optimised dental websites, which has helped boost the success of dental practices across the country over the last two decades. We have an excellent portfolio of over 1000 dental websites, and with our knowledge and expertise, you can ensure that your website is working to its maximum potential and helping to attract new patients on a continuous basis 24-hours a day, 7-days a week for many years to come with a great return of investment in a short amount of time.

To begin with, our digital marketing team will carry out a website audit to help find out how your website can be improved; this will allow us to increase website traffic, make sure that you are up-to-date with the current trends and help you stand out from your competitors. To find out how your website is performing, there are plenty of analytical tools that can show the number of visitors you have, which pages attract the most interest and which pages need updating, enhancing or replacing completely. We will also be able to see which dental SEO techniques you already have in place and how we can enhance these techniques to help you attract more attention.

There are different types of SEO, and our team will make sure that all aspects of SEO have been addressed accordingly. This will help you achieve a strong online presence and a top position on Google’s search results list to increase website traffic and convert visitors on your website into patients at your practice.

Local SEO

Local SEO is very important for businesses such as dental practices; it helps create increased visibility amongst prospective patients in your local area. We will carry out competitor analysis and find out about the other dental practices nearby to help make sure that you keep up with your competitors and stand out from the crowd so that you can one day become the most successful dental practice in your area. Speak to us at Dental Focus today and find out more about SEO and how it can help boost the success of your dental practice.

The role of Dental SEO on Google search results lists

Friday 13th May 2022

Most dental practices have highly attractive, modern dental websites to market the treatments and procedures that they have to offer. If you have a website for your dental practice then you need to make sure that it is attracting new patients for you on a regular basis to help grow and expand your business. To help you do this you need to speak to Dental Focus. We are a multi award-winning digital dental marketing team and we have 20 years of experience in creating successful dental websites and dental marketing strategies which can help increase traffic and help convert visitors into loyal patients for your business. Firstly to increase traffic to your website you need to optimise your website for search engines. This is known as search engine optimisation or dental SEO.

What is dental SEO?

Most dental practices have already incorporated dental SEO into their marketing strategies so we can help you tackle this once and for all and make sure dental SEO becomes an integral part of your marketing strategy helping you to be in keeping with current trends and be successful amongst the other dental practices in your area.

Dental SEO is concerned with how easy it is for Google to crawl, search and index your website so that it can direct quality patients to you. There are other search engines, however more than 90% of searches are carried out on Google therefore we will help you focus your dental SEO strategy on Google to help boost the success of your dental practice to its maximum potential.

How does the search results list work?

SEO makes it easier for Google to crawl the pages of your website and index them in its vast catalogue. When a potential patient types their dental query into the Google search bar they are presented with a search results list. At the top of the list they are presented with the paid advertisements. This is obviously the most effective way of of increasing website traffic however for small businesses it can become expensive to maintain on a long-term basis therefore our dental marketing team are here to help you optimise your website so that you do not have to pay for a top position on the results list but can work your way up the list by creating and maintaining a fantastic website instead.

The next section of the list is usually a snippet of a web page which Google feels answers the query most effectively. This website is usually listed further down the page as well. The next part of the list is the organic search results and this is the section that you need to focus on by implementing SEO to help create a strong online presence which you can maintain and will work for you for many years to come. Speak to us at Dental Focus today and find out more about what SEO means for you and how it can help increase website traffic and attract quality attention which you can then convert into patients for your practice.

Learn Dental SEO with Dental Focus

Friday 6th May 2022

Search engine optimisation or dental SEO is a digital marketing technique which is made up of many different strategies to help you achieve a good ranking in Google search results lists for dental queries in your area. Dentists now find themselves in an overcrowded market and most dental practices have websites to market the treatments and procedures that they have to offer. This means that you need to have a strong online presence and you need to stand out from amongst your competitors to help you attract patients and continue to run a successful dental practice in this era of digital technology. To help you do this you need to implement dental SEO across your website so that Google is able to search, crawl and index your web pages quickly and easily, so that it knows what you have to offer and that it is able to present you to searchers looking for the treatments and procedures that are available at your practice.

Each time a searcher types a dental query into the search bar they are presented with pages and pages of websites that are able to answer that query or offer a solution to the problem.  The main factor in where you are listed within these pages is how relevant your website is to the query. Google uses over 200 algorithms to decide how relevant you are and where to rank your website on the search results list. Dental SEO helps make sure that you are able to achieve a high ranking in the results list each time. It is important to achieve a high ranking because research has shown that 70% of searchers only visit the top 3 websites on the search results list. Less than 10% move on to the next page and most simply adjust the query instead.

Speak to us at Dental Focus today

There are three main types of dental SEO and these are technical SEO, on page SEO and off page SEO. Unless you are trained in information technology then these words may not mean very much to you. We are here to help. Speak to us at Dental Focus today. We are a specialist, multi award winning digital dental marketing team and we have over two decades of experience in creating dental marketing campaigns with dental SEO for dental practices across the country. We can create modern and bespoke dental websites which are optimised for Google so that you are attracting quality patients from the onset. We will make sure that your website addresses all aspects of SEO. We have 20 years of knowledge and expertise which we can utilise to make sure that your website is optimised for Google and that you are able to achieve and maintain a strong position on the Google Search results list for dental searches in your area. We will look after the technical aspects of your website, we will help you create and upload interesting informative and educational content which encourages patients to address their dental needs and we will also help you build a strong reputation within your community so that patients are encouraged to address their dental needs with you rather than the other dental practice in your area. Speak to us at Dental Focus today and find out more.

Tips for maintaining your website using good dental SEO

Friday 29th April 2022

Search engine optimisation or dental SEO is highly significant for creating a strong online presence and making sure that patients are able to find you when searching for their dental needs. Google is the world’s busiest search engine and to be successful in this era of digital technology you need to make sure that you have a strong dental website and that it is optimised for Google. If you are unsure about dental SEO then you need to speak to us at Dental Focus today. We are a multi-award-winning digital dental marketing team and we specialise in creating dental websites and dental marketing campaigns with dental SEO in mind. Without dental SEO patients will be unable to find the information that you are offering.

Dental SEO helps direct patients to your website and other online content that you may post, rather than sending them to the pages of your competitors. With the knowledge and expertise of our specialist team here at Dental Focus, we will be able to make sure that your dental marketing campaign has the techniques and strategies in place to enable Google to recognise that you have the answers that your patients are looking for, so that they are directed to you to address their dental needs.

Technical SEO

There are different types of search engine optimisation which are necessary for a successful dental marketing campaign. This includes the technical aspects of your website, ensuring that patients enjoy a good user experience each time they visit it, so that they spend a longer amount of time exploring the pages and finding out what you have to offer. We will carry out technical audits on your website on a regular basis. This includes making sure that your website is working correctly and efficiently at all times. It means checking loading times and making sure that your website loads instantly each time a patient clicks on the link.

Unnecessary delays will force your patients to look elsewhere. It is also important that when patients arrive on your website they are greeted with a highly attractive and interesting homepage or landing page and this should encourage them to stay on the website to explore and find out more. We will make sure that the content of your website is broken up using pictures and videos to help make the information more engaging and accessible for all.

Good dental SEO requires that you have a mobile friendly website, so we will make sure that your website is accessible across all devices including desktops, laptops, tablets and especially mobile phones and that it adjusts immediately to whichever device it is being accessed from. We will provide patients with click to call buttons and a chat option where possible so that they are encouraged to contact you and speak to you in further detail. We will also give patients the opportunity to leave their details with you online, enabling you to sign them up to a mailing list or contact them at a later date. Speak to us at Dental Focus today to find out more about the different techniques and strategies which we can implement to make sure that you build up a strong online presence and boost the success of your dental practice.

The importance of maintaining technical SEO for successful dental SEO

Friday 22nd April 2022

Search engine optimisation or dental SEO is about increasing website traffic by letting Google know that you have the answers that prospective patients are looking for regarding their dental needs.

It is important that you have a strong dental SEO campaign in place for your dental practice, otherwise you will be unable to stand out from amongst your competitors in your area. Dentistry is an overcrowded market. There are multiple dental practices available in each geographical vicinity. You need to look for ways to stand out from the crowd. Dental SEO can help you do this. Dental SEO uses many different techniques and strategies to help you achieve a top position on Google search engine results pages for dental searches in your area.

If you are wondering how you do this then rest assured we are here to help you. You need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we specialise in creating five-star rated dental websites and dental marketing campaigns, which implement SEO techniques to help boost the success of your dental practice.

With our knowledge and expertise we have helped over 1000 dental practices to boost the success of their businesses in the last two decades and now we are here to help you. There are different types of SEO and unless you are trained in information technology it is difficult to keep up with the ever-changing trends for successful SEO.

What is technical SEO?

Technical SEO is very important for creating a strong online presence. A good dental website is the key to your dental marketing campaign. We will make sure that your website is optimised for Google. If you would like us to create a brand-new dental website for your practice then we will make sure that we have SEO techniques implemented throughout your website from the outset. If you already have a dental website in place then we will audit this website and find out which techniques are already implemented, how effective they are and how they can be enhanced to help boost your SEO.

We will make sure that your website is working effectively at all times and that it is quick to load, easy to navigate, accessible from all devices and that there are no broken links which may lose you any prospective patients to your competitors. We will also make sure that the content of the website itself is optimised for Google to be able to search, crawl and index the pages easily. This means that when a patient types in dental queries from your area, then Google will instantly recognise that your website has the answers that the patient is looking for, so then they can be directed to your website to find out more. To optimise the content we will use keyword research and content marketing which helps give patients information that they are already interested in. SEO techniques are changing all the time, as are trends in dentistry, but we will use our knowledge and expertise to help make sure that you are always in keeping with current vogues, attracting patients on a regular basis and helping to boost the success of your dental practice. Speak to us at Dental Focus today to find out more.

The different types of SEO

Friday 15th April 2022

Dental search engine optimisation consists of a system of techniques and strategies which you need to implement on your dental website to increase website traffic. Dental SEO helps boost your position on Google search engine results pages for dental searches in your area. To help you make sure that you have successful dental SEO to assist you in creating a strong online presence, you need to speak to us at Dental Focus. We are a specialised digital dental marketing team and we help dental practices create dental websites and dental marketing campaigns which are optimised for Google, to help you attract attention amongst the multiple dental practices in your area. Over the last few decades the number of dental practices has grown to meet the demands of the public. It is more important than ever before that you have a successful digital marketing campaign to help you stand out from amongst the crowd and attract new patients to grow and expand your dental practice.

Technical SEO

Dental SEO helps Google recognise that you are a credible and trustworthy dental practice and that your website has the answers that your patients are looking for. There are three main types of dental SEO which need to be addressed to make sure that you have a successful online presence. Technical SEO is one of the most important types of SEO, because it makes sure that your website is working correctly and efficiently so that you continue to attract quality website traffic. Technical SEO also ensures that patients have a good user experience each time they are on your website. It makes certain that patients are able to find the information that they are looking for and that they are able to leave their details with you safely and securely, or that they are able to contact you through the website either immediately or at a later date to address their dental needs with you. Without good technical SEO the efforts that you put into the actual website itself will be wasted.

On page SEO and off page SEO

On page SEO and off page SEO are also very important for the success of your website and your digital marketing campaign. On page SEO deals with the content of your website itself. You will have plenty of information on the treatments and procedures that you have to offer, however the writing has to be optimised so that Google is able to recognise that this is the information that your patients are searching for. The use of keywords and content marketing help ensure good on page SEO and will help you achieve a strong position on the Google search results pages for dental queries in your area.

Off page SEO is about building trust and credibility within your community and includes features such as sharing information regarding your dental practice. Off page SEO includes creating links with other similar businesses and authoritative pages and helps build awareness of your dental practice within your geographical vicinity. Speak to us at Dental Focus today to find out more about technical SEO, on page SEO and off page SEO and the techniques and strategies which are necessary to help make sure you have a successful dental website and a successful practice too.

Why do you need dental SEO?

Friday 8th April 2022

Dental practices find themselves in an overcrowded market, with many of them available in each town and city. To help you grow and expand your dental practice it is important that you have a strong digital dental marketing campaign in place with good search engine optimisation or dental SEO.

Most of us have heard of SEO, but do you know what it actually means? Dental SEO is a system of techniques and strategies which you need to implement on your dental website to help achieve a top position on the Google search results page for dental searches in your area. This means having a website which tells Google that it has the answers that your prospective patients are looking for. There are many different techniques which help you do this and to find out more you need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we specialise in creating award-winning dental websites with dental SEO.

When patients in your area are searching for dental answers then we want your website to be one of the first ones listed on the results page, encouraging patients to visit your website, find the information that they are looking for and either leave their details online, or call you booking an appointment to visit you in person to address their dental needs.

Keyword research

To help us do this, we need to find out what interests the people in your area. We need to find out which dental terms are searched for most commonly on Google by the people in your geographical vicinity. This varies between locations and it varies from time to time. Learning what patients are searching for regarding their dental needs is known as keyword research. Keyword research is a significant factor in ensuring that you have good dental SEO. Keyword research will tell you which dental issues affect the people in your area. In some locations this could be issues such as tooth decay and gum disease whilst in other vicinities it could be the aesthetic problems of a smile which interests people.

Keyword research will tell you which treatments and procedures the people in your area are most interested in. In some areas this could be restorative dental care whilst in other areas it could be cosmetic dental treatment. It is important that you tailor your website according to the results of your keyword research to make sure that your website is in keeping with current trends. Our specialist website design and maintenance team will do this on your behalf, whilst our writing team will make sure that you have new content according to the keyword research to upload to your website on a regular basis. To find out more about keyword research and other techniques and strategies which need to be implemented for good SEO then speak to us at Dental Focus today and we will put together an individually tailored dental marketing campaign for you and help you boost the success of your dental practice very soon.

The importance of successful dental SEO

Monday 28th March 2022

Dental search engine optimisation or dental SEO is an important tool for successful dental marketing in 2022. With the advances in information technology and the digitalisation of dental marketing, it is important that your dental marketing strategy keeps up with the current trends so that it does not fall behind and miss out on prospective patients to the other dental practices.

To make sure that you have a dental marketing strategy with good dental SEO, you need to speak to us at Dental Focus today. Here at Dental Focus, our team specialises in creating dental websites with dental SEO so that they have a strong online presence and can bring about new success to your dental practice. Without Dental SEO, your website will eventually get lost in this overcrowded market, and it will be difficult to grow and expand your practice amongst the increasing competition. We want to help you find new patients on a continuous basis. We understand the lifetime value of each patient, and we will use our knowledge and expertise to put together a successful patient attraction system for you.

Benefits of dental SEO

Successful dental SEO means that you will have a marketing strategy in place that will work continuously for many years to come. Unlike other advertising methods, such as Google advertisements or pay-per-click, SEO is free. Other advertising methods are temporary and will only continue for as long as you can afford them; this is suitable for large dental practices or chains of dental practices. However, for small independent businesses, you may wish to pay for a short advertising campaign, after which you should be looking to develop and maintain SEO for continuing success.

Our specialist digital marketing team has tried and tested techniques to help make sure that your website has been fully optimised for Google. We also have up-to-date knowledge, and we continue to research new techniques that come into SEO so that you are always one step ahead of the other practices in your area.

There are different types of SEO that need to be addressed in combination to make sure that you have a successful SEO campaign in place. Our specialist website design team will make sure that they address technical SEO so that your website is fully functional, easy to crawl and index by Google and easy for visitors on your website to navigate and explore. Technical SEO is important for providing a good user experience, without which you cannot encourage patients to spend a long amount of time on your website to convince them to become patients at your practice.

Other types of SEO include on-page SEO and off-page SEO, and these deal with the content of your website itself as well as your relations with others outside of your website. Speak to our team at Dental Focus today and find out more about how we can implement the different SEO techniques and the advantages that they can have on the success of your website and dental practice.

The importance of dental SEO for a successful dental website

Monday 21st March 2022

The majority of dental practices have good dental websites to market the treatments and procedures that they have to offer. This is key for the success of a dental practice in this era of digital technology, where everyone searches for their needs online. However, a modern and attractive website is no longer enough. The internet is an extremely overcrowded place with millions of dental websites. Without specialist advice and assistance, your website will get lost in the crowd. Therefore, you need a website that is modern and attractive; however, you must also consider what makes a website successful in 2022 and address these issues to stand out from the crowd.

To make sure that your local community and the people in your vicinity find your dental website quickly and easily, you need to implement dental search engine optimisation or dental SEO. Dental SEO includes multiple techniques and strategies that are put together on your website so that it can rank highly on search engine results pages. To do this, you need to speak to our digital dental marketing team here at Dental Focus. We are specialists in dental websites and dental SEO, and with a portfolio of over 1000 dental websites, you can rest assured that we have the knowledge and expertise to help your website stand out from your competitors.

Maintaining dental SEO

Google develops on a continuous basis. It uses hundreds of algorithms to assess your website and decide where to place it on its search results lists for dental queries in your area; these algorithms also change frequently. To make sure that your website is fully optimised, we will use a combination of tried and tested methods for dental SEO as well as new techniques that continue to be introduced all the time. To do this, we will maintain your website on an ongoing basis. Most website design teams will create a website for you, which you then have to look after by yourself. With Dental Focus, you can rest easy knowing that we will frequently maintain and create new content for your website to boost your dental SEO so that you can rank highly on search results lists for dental searches in your area.

Whilst designing your website, we will make sure that it is full of engaging and encouraging content so that not only do patients spend a good amount of time reading through your website, but they are also encouraged to revisit and eventually book an appointment to visit you in person.

Speak to us at Dental Focus today and find out more about dental SEO and how it can help boost the success of your dental practice, whether you are new in the area or an established practice that has been serving the community for many years. Each dental practice in the country needs a good dental marketing campaign with SEO, so speak to our team today and let us help you become one of the most successful dental practices in your area.

The importance of a good position on Google SRLs using dental SEO

Monday 14th March 2022

All dental practices require dental search engine optimisation or dental SEO to make sure that they can be ranked highly on Google’s search results list for dental queries in the area. To make sure that you have an effective dental SEO strategy in place for your dental practice, you need to speak to our dedicated team here at Dental Focus. We specialise in dental SEO, and we aim to help you achieve a top position on Google’s search results list for dental practices in your area.

Whether a prospective patient is looking for a new dental practice, wants to find out more about improving their dental health or wants to improve the appearance of their smile, your website should be able to provide the answers. If they are suffering from dental problems or an emergency, they should be able to find you immediately. To make sure of this, you need to have techniques in place that help Google recognise that you have the answers that prospective patients are looking for and direct these patients to your website rather than the websites of your competitors.

Google’s search results list

The search results list is very important. Most people only consider the first page of the search results, and the majority of these people only visit the first three or four websites on the search results list. The higher you rank on Google’s search results list, the more likely it is that prospective patients will trust you and believe that you are a credible website and a good dental practice. Our website design team will make sure that your website is optimised for Google so that you can also achieve one of the top rankings on the results list.

This involves having techniques in place that help Google to crawl and index your pages so that it can direct patients to you immediately. Examples of techniques that can help Google crawl and index your pages more easily include making sure all your SEO tags are clean. You should have regular audits on your site’s architecture to ensure that the website is working correctly, including proper internal linking and effective backlinking. Internal links help Google index your pages more easily whilst good backlinks with authoritative websites help boost your credibility with Google, allowing you to achieve a higher ranking on Google’s search results lists.

Other ways to help boost your ranking include high-quality content for your dental website. Here at Dental Focus, we have a dedicated writing team that will create individually tailored blogs for your website every month based on the different treatments that you have to offer and your dental practice itself. These will help you provide your patients with new information, educating them on the importance of looking after their dental health and encouraging them to visit you in person to address their dental needs. At the same time, quality content helps boost your dental SEO and attract more attention to your website.

Speak to us at Dental Focus today to find out more about dental SEO and why it is such an important tool in successful dental marketing.