Posts Tagged ‘Dental SEO’

The role of keywords in dental SEO

Friday 15th October 2021

A strong online presence is vital for making sure that you have a successful and growing dental practice in this age of digital technology and where dentistry has become an overcrowded market with multiple dental practices in each local area. To have a strong online presence you need to begin with an excellent dental website. This needs to be maintained on a regular basis and it needs to be optimised so that Google recognises it as a credible and trustworthy website which has the solution that its users are searching for with regards to their dental needs.

This is known as dental search engine optimisation (dental SEO) without which your marketing campaign may as well be non-existent. Dental SEO helps patients find your website so that you are not advertising aimlessly but you are marketing effectively and making the most out of prospective leads and encouraging patients to pick up the phone and book an appointment to visit you in person very soon.

Contact us at Dental Focus to create an excellent SEO campaign

We here at Dental Focus are a digital dental marketing team focused on creating bespoke, modern dental websites and maintaining them to put together a good dental marketing strategy and strong dental SEO. Our team is specialised in this field of information technology and with our knowledge and expertise you will be able to stay ahead of your game and stand out from the crowd, so that potential patients recognise that you are the best place to address their dental needs.

Making the most of keywords for good SEO

Keyword research is important for Dental SEO, and vital for attracting quality patients to your practice, and we will use our specialised software to make sure that we are fully aware of current trends and we will monitor and update this accordingly for you at all times. By finding out which keywords are most commonly searched for in your area, we can tailor your website and the content that we create to include these terms repetitively and strategically to give potential patients that further push that they may require to contact you with regards to these issues and address their dental needs. By using keyword research you are giving the patients what they are already looking for and this will help make the most of your marketing campaign. Keyword research helps boost SEO because when a potential patient types the keyword into Google, Google recognises the number of times that you have used this word throughout your website and lists your website higher up on the search results page. This helps the patient find your website and once they click on your page they are able to find what they are looking for. Once they have found the information they need we will make sure that the content is written in an interesting, educational and motivating form to help encourage patients to book an appointment and visit you in person.

Speak to us at Dental Focus today and let’s put together an effective SEO strategy to help find new patients and boost the success of your dental practice!

The importance of dental SEO and keyword research to attract new patients

Friday 8th October 2021

If you are a dentist and want to learn how to rank your website on the first page of Google then speak to us at Dental Focus and find out everything you need to know about dental search engine optimisation (dental SEO). We are an award-winning digital dental marketing team and we specialise in creating dental websites and maintaining dental SEO for dental practices around the country. Contact our friendly and experienced team today and we will use our specialised knowledge and expertise to teach you all about dental SEO and create a strong online presence for your dental practice so that Google recognises that you are the best in your area and helps patients find you to take care of their dental needs.

Stand out from the crowd

There are several steps which are crucial to putting together an effective SEO campaign for your dental practice. Whilst maintaining these steps it is also important to stay one step ahead of the game to help you stand out from your competition. This is especially important if you are based in an area where there are multiple dental practices offering similar treatments and procedures. With our help you can relax knowing that we have tried and tested methods which we will put together and personalised for your dental practice but also you can rest assured that this is our area of speciality and our team is continuously researching new marketing methods to help advance your campaign so that potential patients are drawn to you and your website rather than that of the other practices in your area. Delegate the marketing of your dental practice to our specialised team so that you can focus your time and expertise on looking after the dental needs of your patients.

Keyword research

An important factor in good dental SEO is to identify which keywords are relevant for your dental practice and then you want to build your marketing strategy around these keywords. There are the standard keywords which include dentist in (your area) or best dentist in (your area), but it is also important to research which fields of dentistry are most popular in your area so that you can focus on these fields when putting together your marketing and SEO campaign. By finding out what treatments and procedures the people in your area are already interested in you can use this information to incorporate into your profile and your USPs to help boost the public’s confidence in you and your team so they are able to recognise that you have the solution for what they are looking for. Once they know that you have what they are looking for, you can will focus your website pages and blog articles around these words to promote the treatments or procedures, explain why you are the best place to have these procedures carried out to further encourage potential patients to find out more and visit you in person. Speak to us at Dental Focus today to find out more about keyword research and other factors which need to be addressed to put together an effective SEO campaign for your dental practice.

The importance of dental SEO in boosting your business

Monday 27th September 2021

Search engine optimisation (SEO) is the key to strong and successful dental marketing. Without this, it would be extremely difficult to attract new patients, especially in this era of digital technology where everyone searches for their answers on Google. Dental SEO is a system of techniques and strategies which helps Google recognise that your website has the answers that a potential patient is looking for.

When a potential patient types in a dental query, Google generates a list of results. With good dental SEO, you can make sure that your website will always be on the first page of those results and as close to the top as possible. This requires knowledge of the continuous changes in the techniques that Google uses to generate the search results list. This is a time-consuming process and, without in-depth knowledge of information technology, it can be complicated to accomplish.

Speak to us at Dental Focus to find out about dental SEO and how we can help put together a system that attracts patients 24-hours a day, 7-days a week. If you delegate your dental marketing to our experienced and knowledgeable team, then you can focus your efforts on looking after your patients’ dental needs rather than spending hours trying to market your practice. This is not the best use of your time so, speak to our team today so that we can attend to these matters for you.

Google Maps

Google uses almost 200 different algorithms to generate its search results lists. You may have an amazing dental practice, a fantastic team and an attractive dental website; however, if you cannot be found on Google’s search results list, then you may as well be non-existent because it is very difficult to stand out from the crowd unless you have a strong online presence.

By creating a Google My Business page, you can get your dental practice on the virtual map. This helps patients find you as soon as they type in the word ‘dentist’. Make sure your details are accurate and also include a quick summary of your dental practice or areas of speciality. This will encourage patients to call you with the click-to-call feature.

An important website, blogs and articles

Our team, here at Dental Focus, will create an eye-catching, modern and bespoke website for your dental practice. We will then regularly create dental content that is informative and engaging, offering solutions for patients’ problems. Created by our writing team, each month you will have new off-site articles, on-site articles and blogs to share with your audience and these will be based on dental terms that are popular in your area. By using reporting and analytical tools, our team will find out what does and does not work in your area and address both aspects to help attract a wide range of patients to your dental practice. So, speak with us at Dental Focus today and find out more about how we can help boost the success of your dental practice.

How to attract new patients with dental SEO

Monday 20th September 2021

Marketing is a complex and time-consuming process. With new programs being introduced all the time and advances in information technology, it can be difficult to keep up with all the changes. Dentistry has become an overcrowded market with dental practices available on every High Street and multiple dentists in each town or village – without good dental marketing, it is easy to get lost in the crowd.

Most people like to find out about healthcare services, such as dental treatments, online. Therefore, despite the amount of time it may take or how complicated dental marketing may sound, it is important that you address this matter strongly. By successfully doing so, you can help maintain the growth of your dental practice and bring in new patients through your door.

Speak to us at Dental Focus to find out how you can create a strong online presence with good search engine optimisation (SEO). We are an award-winning digital dental marketing team and we specialise in creating dental websites and maintaining dental SEO. We have been doing so for the last two decades, and, within this time, we have helped over 1000 dental practices create a strong online presence and attract new patients to their business.

What is dental SEO?

Dental SEO encompasses the techniques and strategies put together to help your website be easily found on Google when a potential patient searches for their dental needs in your area. Google advertisements and pay-per-click are highly effective in getting your website on the top of the list; however, this can be expensive to maintain, especially for small dental practices.

By speaking to our knowledgeable and experienced team, here at Dental Focus, you can find a cost-effective way of putting together a system that works for you 24-hours a day and 7-days a week, on a long-term basis and with a better return of investment. With effective dental SEO, you can work to get your website to the top of the organic listings generated by Google for dental searches in your area. There are many tried and tested methods that we use to maintain this for you so, speak to us today and delegate your marketing to our team.

Keywords for dental SEO

Keywords are very important for dental SEO. By finding out which keywords are most commonly searched for with regards to dentistry in your local area, you can make sure that you include these words repetitively and strategically throughout your website. This will help attract patients and keep them interested. Modified keywords are also effective for convincing Google that you have the answers that the patients look for. Using the keywords multiple times, including them in headings and page titles and making sure that they come up early on in your content are useful tips for boosting your SEO. Contact us at Dental Focus today and find out more about the different techniques that we can employ to help attract new patients and boost the success of your dental practice very soon.

The role of Google My Business for dental SEO

Monday 13th September 2021

The importance of SEO

Research has found that healthcare services are commonly searched for on Google and, at the same time, almost 40% of Google searches have to do with local information. This means that when a potential patient experiences dental issues or considers dental treatment in their local area, it is more than likely that they will type their query into Google. When they do, it is important to make sure that your dental website is at the top of the results list. This means having a system in place which creates good local search engine optimisation (SEO).

Dental SEO involves establishing strategies that help Google recognise that you have the answers to a potential patient’s query. Google uses many different algorithms to generate its search results list and, by speaking to our knowledgeable and experienced team here at Dental Focus, you can find out more about this to help create strong dental SEO.

Developing and maintaining SEO is a time-consuming process and, with information technology advancing at all times, it is important to stay up-to-date with all the changes. This will keep your system effective and working to attract new patients for you. By delegating the marketing of your dental practice to our award-winning digital dental marketing team, you can focus your time and expertise on looking after the dental needs of your patients rather than worrying about how marketing works.

This is our area of speciality and our friendly team, here at Dental Focus, is waiting to help put an excellent system in place for you that works to attract patients 24-hours a day, 7-days a week. So, even when your practice is closed, patients around your town or village can search for what you have to offer and get in touch.

Google My Business

One of the first steps necessary to create local dental SEO is to have a Google My Business page. Once this is set up, Google will include you on the map it generates when a potential patient searches for local dentists. This usually includes a click-to-call feature and, if you include updated contact details and a quick summary of your dental practice, you will encourage patients to make an instant call to either find out more information or book an appointment.

Good reviews

Reviews are a good way of boosting your SEO and, to do this, you will need to collect as many as possible from your patients. A large number of positive reviews will show Google and your potential patients that you are a popular choice that is liked and trusted by the people in your area and this will ultimately raise your position in Google Maps’ results list.

If patients are unable to find your website when they search for dental practices in your area, then you may lose potential patients to your competitors. So, speak to us at Dental Focus today and let us put together a fantastic dental website and strong SEO for you to help patients find you easily and boost the success of your practice.

Topping Google’s search results list

Monday 6th September 2021

There are many ways to get your website onto the first page of Google and one such method is known as search engine optimisation (SEO). We, at Dental Focus, are a digital dental marketing team who specialise in creating dental websites and maintaining SEO for dental practices.

An effective website is crucial to digital marketing. If your website is not maintained or updated and if people are unable to find it, it may as well be non-existent. You need to make sure that, when potential patients search for their dental needs on Google, your website has is on the first page of the search results list. The majority of Google users only consider the first few websites on the search results page because they do not have the time to sift through lists to find what they need.

Everyone trusts Google to help them find the answers they look for. So, by delegating the marketing of your dental practice to our experienced team, you can make sure that, with well maintained dental SEO, you get the most out of your website and that it reaches as many people as possible.

Google My Business

The first step to getting on the first page of Google’s results list when a potential patient searches for dental services in your area, is to create a Google My Business page. The most common search term is ‘dentist near me’. When such a term is entered into the search bar, Google generates a list that includes a map of the local dental practices in that area. By creating a Google My Business page, you will be able to put yourself on that map.

You may decide which details you want to share here. Although, it is recommended that you include your contact details, the location of your practice and its opening hours, the treatments and procedures that you provide and which areas of dentistry you specialise in. You may want to provide a quick summary of your business as well.

Appearing on this list will make your patient aware of your dental practice instantly when they search online. The map usually includes a click-to-call feature, so potential patients can call you as soon as they like.

Paid advertisements and organic search results

The beginning of the list is made up of paid Google advertisements. Although this is the most effective method of attracting patients, it is also very expensive and can be difficult to maintain, especially for small dental practices.

The next section of the list is made up of the organic listings and it is important to maintain dental SEO for this section of the list because it will help attract new patients for you and boost the success of your business.

Speak to us at Dental Focus today to find out how we address the many different methods that are required to maintain a strong position on the organic listings of Google’s search results list and let us create a strong dental SEO for you.

Dental Focus: dental SEO specialists

Friday 27th August 2021

We all know how a search engine works. We type in a phrase that concerns what we want to find out about and then several pages’ worth of results come up. How many of those results do we typically click on? Do you find yourself wading through to page 10 before you click on a result? Probably not. The reality is you want the information, pronto! And, chances are, you will click on the top result first.

If you have a dental practice and you want your beautiful website to come up first on the results pages, it won’t happen by magic. At Dental Focus, we specialise in dental SEO and getting practices like yours to the top of Google results. Google accounts for 86% of the search engine market, and over 92% of searchers will not be wading past page 1 of the results, so having marketing experts to assist you in getting your practice to where it needs to be makes business sense.

What are the advantages of choosing Dental Focus?

Dental Focus has over 20 years of experience in getting businesses to the top of the game when it comes to search engine optimisation. We can alleviate pressure from you by committing the time and energy it takes to keep your practice where it needs to be on the search results, without you having to do a thing. We can help keep your website up to date with the keywords that link to the most commonly searched terms and we provide a blog writing service to further support your traffic. We create fully compliant content, so you won’t have any issues regarding the dental content that is written for the blogs and your website. We also have a background in dentistry, so we understand what’s involved in the field; this makes your content more engaging and trustworthy. Also, because people will land on your page organically rather than through pay-per-click ads, they are going to trust your content more and be more likely to pay you a visit.

Get ready to be busy!

Once your business moves up the search engine results, you need to be prepared to have a lot more patients coming through your doors. The reality is that most people who are searching on the internet to find a dentist are actively looking to receive treatment. If they see your website first and it addresses all of their questions, they are going to be highly likely to pick up the phone and pay you a visit. With a busy practice, you will have busy staff who are motivated by the popularity of their workplace. You will also see an increase in revenue, so you can maybe consider expansion or other exciting developments for your practice. With these sorts of results, you will be glad that you don’t need to spend hours worrying about marketing your surgery and keeping it high up on the results page!

What you need to do

If you are interested in finding out more about how Dental Focus can help you, why not contact us and we can discuss your specific requirements? We are ready to give you the benefit of our expertise and get your business booming.

Looking to be in the spotlight? Try dental SEO!

Friday 20th August 2021

If you have a dental practice, you may be wondering how you can increase the number of patients who walk through the door. In the world of social media and the internet, patients are increasingly doing their homework online when they want to find a new dentist. At Dental Focus, we specialise in dental SEO – ‘search engine optimisation’. The purpose of this is to get your website to the top of the search engine results, so patients are more likely to visit your website before anyone else’s.

How does dental SEO work?

At Dental Focus, we recognise that patients who are actively seeking a dentist will be looking for the services that are on offer at dental practices. They will be searching for key terms, such as a treatment like Invisalign. We increase traffic to your website by helping you to build one that incorporates these key terms and this is assisted by blogs that are written bespoke for your practice. When people read these articles and find links to your website, this traffic increases your ranking on Google. More people landing on your page or pages linked to your website will increase the popularity of your page on the search engine’s results!

Why should I choose Dental Focus?

Dental Focus is a well-established, award-winning company that aims to give excellent service to all its clients. With over 20 years of getting practices to the top spot on Google, we are proud of the 5000+ number 1 results we have achieved for 500 dentists. The results are based on normal searches, rather than pay-per-click, and are testament to our expertise in the field. We have a background in dentistry and we are fully apprised of compliance regulations, so you can be sure that any materials that are written on your behalf are of high quality and will do the job the right way.

There may be some dentists who consider that they could build their own website for free, but the reality of ensuring this then gets traffic requires a lot of hours per week – time which you may not have. With Dental Focus, we take the hard work from your shoulders and can ensure that the website and articles written get you to where you need to be, without you having to do a thing. Whether you’re a startup or a well-established dental practice, with dental SEO we will be able to help you continue to grow your business through this savvy marketing strategy.

Anything else I need to know?

If you increase footfall into your practice, you are going to maintain a thriving establishment – not a bad thought, right? This means that you can have job security for you and your staff, and nothing will motivate your team more than having a busy, bustling practice each day! By choosing Dental Focus, you can inject life into your surgery from being in pride of place on Google.

If you are interested in finding out more about how we are able to help you, why not contact us and we can explore a marketing strategy that will suit you and your practice? We’re ready to shine a light on your success for everyone to see!

Getting to the top of Google searches for your area

Friday 13th August 2021

Studies have shown that a high percentage of Google searches are made with regard to local information, so people are looking to find out more about their local businesses, including dental practices, by typing their queries into the Google search bar. When they hit the search button it is important that your website is at the top of the list for dental searches in your area. To do this you need effective dental search engine optimisation (dental SEO) for your website. Dental SEO is necessary for keeping Google happy so that it puts you at the top of its search results pages and here at Dental Focus we have almost two decades of experience in creating and maintaining dental websites, as well as developing dental SEO for an effective dental marketing system. Speak to us at Dental Focus and let us take care of the marketing of your dental practice, whilst you focus your effort and expertise on looking after the dental requirements of your patients.

The Google My Business page is the information that potential patients will see when they look at the map for local dental practices in your area. This includes your contact details, a quick profile of your business and anything else that you want potential patients to know about you. By including keywords that you know are popular dental search terms in your area this is an effective way of attracting patients to your practice and letting them know of your whereabouts. Good maintenance of this page is important in boosting your dental SEO with Google.

Attract customers to your practice

Having good reviews is important for effective dental SEO. The more positive reviews you have the more you will boost your SEO, as it will show that you are a successful practice. To try and get as many reviews as possible, you can encourage your happy patients to leave a quick review on Google following their treatment before they leave your practice. By gathering as many positive reviews as possible you will help build trust and confidence within your patients and keep Google happy too.

Social media marketing is another efficient way of attracting patients to your practice.  Although it may not directly affect your SEO with Google, by creating a social media presence across different platforms such as Facebook and Instagram you will be able to  attract a wider audience, encourage people to share your pages amongst one another and help boost your brand awareness.

Content marketing is important in promoting SEO. This means creating new, informative, educational and interesting content on a regular basis for your website and social media pages. This is in the form of onsite articles and dental blogs. By uploading new articles on a regular basis you will help hold the interest of existing and potential patients and encourage them to pick up the phone and book an appointment with you very soon. Google will also re-index your web pages and in turn this may result in an improvement of your rankings on the search results page, boosting the success of your business overall.

Speak to our multi-award-winning team here at Dental Focus and find out more about the different methods and techniques that we can carry out to help boost the success of your website and your dental practice. We can help you find more patients for your dental practice so that your business will begin to thrive again very soon.

The importance of SEO for effective dental marketing

Friday 6th August 2021

Paid Google advertisements are the easiest way to get your website at the top of Google’s search results. However, over a period this can be expensive to maintain and it is better and more cost effective to invest time and effort into creating dental search engine optimisation (dental SEO), which helps get you to the top of the organic search results listed on Google’s pages.

There are approximately 200 different algorithms that are used by Google to create search results pages and this is still constantly changing with advances in technology. Unless you are trained in information technology and have a dedicated member of staff looking after the marketing of your practice, you need to speak to our experienced and multi-award-winning team here at Dental Focus, so that we can take care of the marketing of your business, whilst you focus your time and effort on looking after your patients’ dental requirements.

Creating and maintaining dental SEO is a time-consuming matter which needs to be taken care of consistently for it to have a positive effect on your practice. Here at Dental Focus we have almost two decades of experience in marketing and dental SEO, so we know what it takes to keep Google happy and keep your website at the top of the list when people are searching for their dental needs in your geographical vicinity. If you have a website in place for your practice then first we will update this for you, if not we will create a fantastic one for you. We will maintain this website on a regular basis, to make sure that you have new and exciting content appearing as often as possible in the form of regular updates on your practice. This includes new photographs of successful treatments at your practice and new reviews and testimonials as soon as they come in. Our writing team will create informative and interesting articles for you every month, to help keep your existing patients and potential patients educated and informed on dental matters of interest. To make sure we are creating the content that people are actually looking for, we will find out which dental search terms are most commonly looked up in your area and tailor the content around these search terms, to further nurture patients who are already considering specific treatments and procedures in your area.

Good content marketing and regular and consistent website maintenance help Google recognise that you are credible and trustworthy. Also by using popular keywords repetitively and strategically throughout your content and your website we will help convince Google that your website has all the answers that virtual patients are looking for, so that Google will put your website at the top of dental searches carried out in your area. Speak to our friendly and experienced team here at Dental Focus today, so that we can get the ball rolling and make the most of the powerful tool which is online marketing. We will create strong dental SEO, help keep your existing patients happy, as well as attract new patients and encourage them to pick up the phone and book an appointment to visit you in person very soon.