The majority of dental practices have good dental websites in place to advertise their treatments and procedures. As most dental practices offer similar services, dental websites can be quite similar in content so it is important to find ways that help you stand out from the crowd. There are many different techniques and strategies that are required to put together a website that is bespoke, modern and differentiates you from your competitors whilst using marketing techniques to attract quality patients who are interested in what you have to offer. Speak to our friendly and experienced team here at Dental Focus to find out about dental websites and how to make the most out of your website and boost the success of your business. We are a multi award-winning digital dental marketing team and we specialise in creating dental websites. Over the last two decades we have helped over 1000 dental practices put together fantastic websites which we maintain on a regular basis so that they continue to play a major role in the growth and success of the dental practice.
The role of keyword research in good dental websites and SEO
To make sure you are on the right track and to be aware of what potential patients in your area are looking for, our specialised team will carry out keyword research to find out more about which fields of dentistry the local people are interested in. After finding out what your keywords are, the next step is to customise your content to include those keywords repeatedly and strategically throughout. This is known as on page SEO and helps optimise your website so that it can rank higher up the search results list on Google and get your message across to a wider audience. Our specialised writing team will create on-site articles for your website on a monthly basis which include these key terms so that you have fresh content uploaded regularly to help attract and retain the attention of your existing patients and potential patients who are looking to find out more about a specific treatment, procedure or dental issue. For example, if Orthodontics is the most popularly searched dental term in your area then we will focus the content that we write on orthodontics and the different subsections of this field of dentistry and we will use it throughout your website from the home page to your blog articles help make the most of the knowledge that this is what patients want to find out more about. By uploading fresh content you will boost your SEO and by strategically including keywords in titles, headings, subheadings and captions, Google will recognise that you have the solution for what patients are searching for and therefore list you at the top of the search results for these terms in your area.
Speak to us at Dental Focus today and find out more about the different methods that we can put in place to make sure that your website reaches a wide audience and help boost the success of your business very soon.