Posts Tagged ‘Dental Websites’

Making sure your dental website has the solutions that patients are looking for

Wednesday 20th October 2021

The majority of dental practices have good dental websites in place to advertise their treatments and procedures. As most dental practices offer similar services, dental websites can be quite similar in content so it is important to find ways that help you stand out from the crowd. There are many different techniques and strategies that are required to put together a website that is bespoke, modern and differentiates you from your competitors whilst using marketing techniques to attract quality patients who are interested in what you have to offer. Speak to our friendly and experienced team here at Dental Focus to find out about dental websites and how to make the most out of your website and boost the success of your business. We are a multi award-winning digital dental marketing team and we specialise in creating dental websites. Over the last two decades we have helped over 1000 dental practices put together fantastic websites which we maintain on a regular basis so that they continue to play a major role in the growth and success of the dental practice.

The role of keyword research in good dental websites and SEO

To make sure you are on the right track and to be aware of what potential patients in your area are looking for, our specialised team will carry out keyword research to find out more about which fields of dentistry the local people are interested in. After finding out what your keywords are, the next step is to customise your content to include those keywords repeatedly and strategically throughout. This is known as on page SEO and helps optimise your website so that it can rank higher up the search results list on Google and get your message across to a wider audience. Our specialised writing team will create on-site articles for your website on a monthly basis which include these key terms so that you have fresh content uploaded regularly to help attract and retain the attention of your existing patients and potential patients who are looking to find out more about a specific treatment, procedure or dental issue. For example, if Orthodontics is the most popularly searched dental term in your area then we will focus the content that we write on orthodontics and the different subsections of this field of dentistry and we will use it throughout your website from the home page to your blog articles help make the most of the knowledge that this is what patients want to find out more about. By uploading fresh content you will boost your SEO and by strategically including keywords in titles, headings, subheadings and captions, Google will recognise that you have the solution for what patients are searching for and therefore list you at the top of the search results for these terms in your area.

Speak to us at Dental Focus today and find out more about the different methods that we can put in place to make sure that your website reaches a wide audience and help boost the success of your business very soon.

Creating an effective dental website using the 7Ps of dental marketing

Wednesday 13th October 2021

The majority of dental practices have good dental websites in place to advertise the treatments and procedures. If you have decided that it is time to put together a dental website for your practice then speak to our friendly and experienced team here at Dental Focus without further delay and make sure that you are not missing out on any more patients than you may have already done so. We are a multi award-winning marketing team and we have a huge portfolio of dental websites that we have helped put together over the last two decades with excellent dental marketing strategies in place to help continue the growth and success of our clients’ dental practices and now we are here to help you.

Here at Dental Focus we use the 7Ps of dental marketing to put together dental websites and this helps to personalise them and make sure that they are individually tailored to your dental practice, differentiate you from your competitors and help you stand out from the crowd and attract the maximum number of patients in your area. We will speak to you and your team and find out as much as possible about your dental practice and your business as a whole. We will address the profile of your dental practice and help you improve or optimise your profile according to what potential patients in your area want to see from their local dental practice. We will find out more about this by carrying out market research including keyword research and having a look at what your competition has to offer so that we can fill any gaps in the market and maximise on addressing the most popular fields of dentistry at the same time.

Profile, people, place

We will put together the content of your website with information on the treatments and procedures that you provide at your dental practice, and although this is the standard for all dental websites we will make sure that this information is personalised by including plenty of photographs, details and messages from you and your team as well as videos and a 3D tour where possible of your dental practice itself to help your visitor engage with you and the practice as a whole so that they can envision themselves in the environment and you can encourage them to book an appointment to visit you in person to address their dental needs.

Prices, products

We will find out and inform you about how the prices of the treatments and procedures that you offer compare to those of your local competition and where possible you may want to match your prices or if you are confident about your prices then you may want to offer payment plans to help promote your services further. We will also help you put together treatment packages such as smile makeovers which help differentiate you from the services that your local competitors may be offering.

Promises and proof

Speak to us at Dental Focus today find out more about the 7P’s of dental marketing and how we can use these to create a dental website which is working effectively to find new patients for you and is educating and informing your patients with regards to the importance of looking after their oral health and why you are the best place in the area to help them by providing quality dental care and excellent customer service.

The role of dental websites for your practice and your patients

Wednesday 6th October 2021

Dental websites have multiple roles to play as a marketing tool for the dental practice itself and for the general public. A significant percentage of the adult population here in the UK present some form of dental anxiety and over 10% of adults have a dental phobia and avoid the dentist altogether. Good dental websites can help encourage the public to face their fears by educating them on the importance of looking after their oral health and visiting their dentist on a regular basis, whilst warning them about the issues that can occur by avoiding the dentist or as a result of poor oral hygiene.

Good dental websites address nervous patients directly, reassuring them that dentists are able to provide wonderful customer service alongside excellent dental care. By promoting clean healthy teeth and beautiful smiles, interests are aroused in further dental treatments and cosmetic dentistry.

How we will create an excellent website for you

If you want to put together a fantastic dental website which does all of the above then you have come to the right place. Here at Dental Focus we are a digital dental marketing team and we specialise in creating individually tailored, modern and attractive dental websites which work to promote the success of your dental practice and benefit the oral health of your patients at the same time. We will take care of the development and maintenance of your website and make sure that it is optimised effectively so that you have a system in place which is working for you 24/7, to find quality patients who are already searching for the treatments and procedures that you have to offer at your dental practice. We will speak to you and your team to find out everything we need to know about your dental practice and your business as a whole, and we will use this to personalise the information with regards to your treatments and procedures to create a website which has the solutions to all the dental issues in your local area.

Most importantly we will make sure that when a patient reaches your website, they are able to find all the answers to their dental needs presented in an interesting, informational and educational way which is aesthetically pleasing and engaging. We will encourage them to either bookmark your page and revisit it on a regular basis to learn more about you, your team, and the practice itself, find out more information about the different treatments and procedures that you have to offer, sign up to your mailing list or look for you and follow you on social media and hopefully book an appointment and visit you in person very soon.

Speak to our specialised and friendly team here at Dental Focus today, discuss your expectations, and let us put together a fantastic dental website and an effective marketing campaign in place for your dental practice, so you can enjoy the growth of your business and the increase in patients whilst you focus your efforts and expertise on looking after their dental needs.

The features of good dental websites

Friday 24th September 2021

There are many different methods and strategies that are necessary to develop and maintain successful dental websites. It is very important to have a good website in place, especially in this current market where most dental practices sport modern and eye-catching websites to help advertise their business and attract new patients.

Most dental websites are attractive to look at; however, they offer the same treatments and procedures so, eventually, they begin to sound very similar to each other after you have browsed through a few. Dental websites must be informative and factual; however, they also need to stand out from the crowd. So, speak to us at Dental Focus and find out how we use the 7 Ps of dental marketing to help differentiate your website from those of your competitors.

Over the last two decades, we have helped create over 1000 websites for dental practices all over the country, and, with our knowledge and expertise, you can rest assured that you will have a successful website that can attract patients 24-hours a day, 7-days a week. By delegating the creation and maintenance of your website to our friendly and experienced team, you can focus your time and efforts on looking after the dental needs of your patients.

The profile of your dental practice

To create a bespoke website, we use the 7 Ps of dental marketing, putting together the information that we need. We will speak to you and your team to address all aspects of your practice.

First, we will look at the profile of your practice and the unique selling points that make you different from your competitors. To put together an effective profile, it is worthwhile researching what your competitors offer and where there are gaps in the market. By addressing these gaps, you can attract patients who are unable to find what they are looking for elsewhere.

All this information will be put together to create an eye-catching homepage that is designed to attract the attention of the visitor within the first 5 seconds so that they click and explore the rest of the website to find out what you have to offer. Once they enter your website, you have to make sure that the content answers all their dental needs so that they do not have to resort to your competitors’ websites. This is where the remaining Ps of the dental marketing mix come into place.

The people on your team and the premises of your practice

By displaying plenty of photographs and information regarding your team members and the premises of your practice itself, we will personalise your website. So, when patients read about how the treatments and procedures work, they will be reassured by the confident and smiling faces of your team. This will help encourage them to book an appointment with you. Speak to us at Dental Focus today and find out more about how we address the other Ps of the marketing mix and how it helps create a wonderful website for you.

Creating a successful dental website using the 7 Ps of marketing

Friday 17th September 2021

Dental websites need to live up to a lot of expectations. They need to be attractive and modern, like most websites, whilst also being very informative and capable of holding the reader’s interest. But, most importantly, the website must encourage people to visit the dentist regularly and look after their oral health.

Everyone knows the importance of visiting their dentist; however, dental phobias are commonplace and the majority of the adult population fear the dentist to some degree. By creating a website that is welcoming and reassuring and stresses the importance of good dental hygiene, you can help potential patients put aside their fears and convince them to visit you in person.

Most dental websites explain all the treatments and procedures that they offer at their dental practice. Such websites can ease patients’ nerves and reassure them because the patients will have all the information they need regarding their dental issues or choice of treatment. An effective way to determine how you can attract your patients is by investigating the dental websites of other practices in your local area. Through this, you can find out what works for them and where they have gone wrong. Thereafter, by making a list of do’s and don’ts, you can make sure that your approach is the best one, thus helping your website stand out from the crowd and attract the most patients.

We, at Dental Focus, are an award-winning digital dental marketing team and we have helped create over 1000 dental websites over the last two decades. So, speak to us today and find out how we can help you. Creating and maintaining a good website is time-consuming and needs to be carried out regularly to make sure that your website is successful and that it consistently attracts new patients. By delegating the creation and maintenance of your website to our team, you will have a successful, bespoke and modern dental website that will work for you 24-hours a day, 7-days a week.

What are the 7 Ps of dental marketing?

Our experienced and knowledgeable team have put together the 7 Ps of dental marketing. We make use of these factors to create your website in a way that can be differentiated from others, thus helping you stand out from your competition.

The 7 Ps of dental marketing include the:

  • profile of your dental practice
  • people on your team
  • premises of your practice
  • prices of your treatments and procedures
  • promises of good customer service and high-quality dental care
  • proof of successful treatments done at your dental practice
  • products that you can offer your patients, such as treatment plans and other packages

All these factors can differ from your competitors’ websites and that will illustrate the uniqueness of your practice. So, speak to us at Dental Focus today and find out more about how we address each of these points to create a successful website and how we maintain this regularly to make sure it continues to work on attracting more patients to your practice.

Encouraging people to visit the dentist

Friday 10th September 2021

In the past, many people may have found dental practices to be one of their least favourite places to visit. However, the establishment of the internet and effective online marketing helps you portray dentistry in a positive and welcoming manner. In this way, you can help persuade patients to visit you more regularly and consider dental treatments and procedures to promote better oral health and improve the appearance of their smiles.

By encouraging young children to visit your dental practice, you can set up their foundation for a lifetime of good oral health. No better job satisfaction than to see a patient all the way through from their early stages of life to later on in adulthood, smiling confidently with beautiful healthy teeth.

It is important to stand out from the crowd

There are many different techniques you can use to help your website stand out from the competition. Most dental practices have highly attractive dental websites; however, if you read through them, then after a while they begin to sound quite similar. This is because they offer very similar treatments and procedures.

To differentiate yourself from the dental practices in your area, it is important to know your competition. You can find out what does and does not work for them, what you like about their dental websites and where there are gaps in the market. By addressing all these factors before creating your website, you can make sure that you take advantage of the gaps you have found while you avoid making the same mistakes. Speak to us at Dental Focus and find out how we help create modern and bespoke dental websites for dental practices.

Speak to us at Dental Focus

You can rest assured that your website will be top-notch because we, at Dental Focus, have almost two decades of experience in the field. Within this time, we have helped develop and maintain over 1000 websites for dental practices across the country. By delegating the development and maintenance of your website to our team, you can focus your time and efforts on looking after the dental health of your patients.

An encouraging website

Most people need to be encouraged to visit the dentist. There are many different features that can help make your website more persuasive and one such way is to include a click-to-call feature at the top right-hand corner of every page that stands out prominently. When a potential patient browses through your website, they may come across certain treatments they wish to pursue. At this point, if the click-to-call button is right in front of them, they may consider contacting you on the spot to find out more or to book an appointment and visit you in person.

Other features you may like to use on your website are a ‘contact us’ form, an online consultation form or giving patients free quotes. These are all ways to help you engage with your potential patients and convince them further to take action and contact you.

Dental websites – the key to successful marketing

Friday 3rd September 2021

Dental websites are key to marketing your dental practice successfully online in this age of digital technology when everyone searches for their answers on Google. The majority of dental practices have successful websites so, you must speak to us here at Dental Focus because we can design a modern and bespoke website for your dental practice too.

We are an award-winning digital dental marketing team. We have almost two decades of experience in creating successful dental websites for dental practices and have helped to develop and maintain over 1000 dental websites in that time.

With our knowledge and expertise, you will have a website that will help you stand out from the crowd. If you search for your practice online, you will find that most other practices offer the same treatments and procedures. Therefore, after browsing through a few websites, you will begin to notice that they all look very similar and their content is quite repetitive. So, it is easy to forget what each practice offers as there is nothing to set them apart from each other.

How Dental Focus can help you

After speaking to our friendly, specialised team at Dental Focus, you can confidently delegate the marketing of your dental practice to us and we will create an exciting and eye-catching website for you that will differentiate you from your local competitors.

We will research what the other dental practices in your area offer and look for gaps in the market that you can use to your advantage. We will also find out what works for their websites and what does not gain much attention and keep this information in mind when setting up your website.

We will speak to you and your team and gather as much information as possible about your dental practice. We use the 7 Ps of marketing which is our tried and tested method for making sure we have addressed all aspects of your business so that, when a visitor browses through your website, they can find all the information they need regarding their dental requirements. This means that, once they come across your website, there will be no need for them to check out what your competition is offering.

Start your website today

You must speak to us soon because, even if you have an outstanding dental practice with the best dental technology and a highly skilled and experienced team, in this era of the internet, it is unlikely that potential patients will be aware of who you are or what you have to offer them unless they can find information about you online. So, if your online presence is weak, then you could lose your potential patients to your local competition.

Dentistry is already very overcrowded with dental practices available on every High Street. That being said, it is important that you seek our assistance and delegate your marketing issues to us so that we can help fill up your appointment books and bring in new patients through your door.

A dental website to help you stand out from the crowd

Wednesday 25th August 2021

There are many strategies involved in creating good dental websites and making sure that they stand out from the crowd. Most dental practices have dental websites to advertise their treatments and procedures, and if you have not already created one for your practice then you can be sure that you are missing out on attracting potential patients. Even if your existing patients pass on a word-of-mouth referral to one of their friends or relatives you can be sure that person will first look up your practice online and if they cannot find you then they will look elsewhere. Attractive and functional dental websites are essential in this digital era to ensure successful dental marketing and to help make people more aware of your business in this already overcrowded marketplace.

Dental websites are important because they promote good oral health and encourage people to visit the dentist, which is crucial for health in general. To make sure that you get the most out of your website, speak to us at Dental Focus and find out how we can help you. We are an award-winning, experienced, digital dental marketing company and we can take care of your marketing strategy for you. Here at Dental Focus we have helped create over 1000 dental websites in the last two decades, so we will use our knowledge and expertise to put together a dynamic website for your business. Helping keep your existing patients happy and informed, whilst attracting new patients to your practice at the same time.

The website itself will be made up of information with respect to all aspects of your dental practice for which we use the 7Ps of dental marketing, to make sure that we have addressed everything that a potential patient could possibly need to find concerning their dental requirements. The aim will be to present this information in a positive and user-friendly manner, including plenty of photos and videos to make it more personal and interesting.

Once we have created your website we will maintain it for you on a regular basis, so that it is always updated with new photographs and onsite articles to nurture any interest within your existing patients, persuading them to visit the dentist on a more regular basis and for your potential patients to eventually book an appointment and visit you in person. We also create individually written offsite articles and blogs which we then backlink to your website. Articles are written to create good content marketing for your practice. We do this by finding out which dental terms are searched for most commonly in your area and then we create articles with these terms in mind, so that we are giving your target audience what they are already looking for and showing off your knowledge and expertise at the same time, whilst educating people on the importance of oral health.

We will make sure that your website is mobile friendly, because studies have shown that the majority of Google searches are carried out on mobile phones. Your website will be accessible on all devices including desktops, laptops and mobile phones, making sure that it is fast and easy to load and looks the same whichever device the website is being accessed on. Speak to us at Dental Focus today and find out more about what we can do to help boost the success of your business.

Dental websites are central in this age of digital technology

Wednesday 18th August 2021

Dental websites are essential marketing assets for oral health practices in this age of digital technology, where everyone is searching for their information online. Finding a new dentist in the area, trying to work out what the symptoms they are experiencing with their teeth could mean or considering cosmetic dentistry to improve the appearance of their smile, whatever it is that a patient may be looking for, before they discuss their dental issues with you it is more than likely that they will ask Google first. Nervous patients in particular look for reassurance and ways to build their confidence before they consider dental treatment and even existing patients will want to read up and be educated on specific treatments and procedures prior to them considering speaking to you about what they are looking for. To meet all these demands your dental practice needs a fantastic dental website in place.

To make sure that your dental website is attractive, informative and helps you stand out from the crowd, it is important that you speak to us here at Dental Focus, so that we can offer our knowledge and expertise to help you, as we have done for over a thousand dental websites over the last few decades.

What makes a good dental website?

Most dental practices offer very similar treatments and procedures which means dental websites also begin to look the same after you have browsed through a few. It is important that your website contains all the information that a potential patient could need with regard to their dental requirements in one place, so that there is no need for them to  find out what your competitors may be offering. To make sure that this is the case, here at Dental Focus, we use the 7Ps of marketing approach to create your website. Not only do we make sure that you have a visually stunning website that attracts the attention of your reader, we will make sure that the content itself is informative, educational, functional and presented in a positive, friendly manner. Encouraging the patient to believe that not only will they be receiving quality dental care at your practice, but also that you will provide them with excellent customer service. To do this we will include photographs of your team smiling happily and confidently with their beautiful white teeth, welcoming the patient to explore the website further. We will also include ‘before’ and ‘after’ pictures of successful treatments carried out at your practice showing various degrees of changes, from the correction of minor alignment issues to pictures of complete smile transformations, so that patients can see the type of work that you are able to carry out and will be encouraged to consider such treatments for themselves. We will add reviews and testimonials from existing patients alongside such images to help attract and encourage patients further.

Speak to us at Dental Focus to find out about the different methods and techniques that we use once we have developed your website, and how they will help bring more readers to your page and convert these prospects into actual patients walking through your door very soon.

The importance of putting together an exceptional dental website for marketing

Wednesday 11th August 2021

Most dental practices have a dental website for their online marketing and therefore there are many things you need to consider when putting together a website for your practice, to make sure that you stand out from the crowd. Most practices offer the same treatments and procedures, so after a while dental websites can begin to sound repetitive and look similar too. For a bespoke, modern and informative website which attracts the attention of your reader, speak to us at Dental Focus, so that we can take care of the development and maintenance of your website for you.

We at Dental Focus have created over 1000 dental websites over the last two decades, so let us use our knowledge and expertise to create a wonderful website for you, which we will look after. This means you do not have to worry about the marketing of your dental practice, but rather you can focus on looking after the dental needs of your patients.

To personalise dental websites we use your profile and your branding to create an attractive homepage which encourages the reader to explore the website further. The website itself will include all the necessary information with regard to dentistry that a potential patient could possibly be looking for, so that they do not have to look elsewhere. This will be presented in a positive manner, with plenty of pictures of the people on your team looking happy and friendly, smiling with their beautiful white teeth to help ease the nerves and worries that potential patients may be feeling, as we all know that visiting the dentist can be a daunting experience for some. Before and after photographs of successful treatments at your dental practice will also help encourage the patient further and they will work to reassure the patient that not only will they receive quality dental care, but also good customer service at your dental practice.

Once we develop dental websites, we work hard to keep them fresh and updated. This includes adding new photographs and articles on a regular basis, changing the homepage,  adding new reviews and testimonials as you receive them and including any special offers or news with respect to the practice as often as possible.

Over half of online searches are now carried out on mobile phones, so it is important that your dental website is easily accessible across all devices including desktops, tablets and mobile phones, to make sure that you are able to attract patients 24 hours a day, 7 days a week.

What is content marketing and how does it work?

Good content marketing is important to maintain your website, keep it updated and to help engage with potential patients and existing patients alike. Content marketing involves creating onsite and offsite blogs based around dental search terms which are common in your area, so that you are giving the patient what they are already looking for. By creating regular content on general oral health and specific treatments and procedures, you will attract and hold the patient’s attention and interest, until they are sufficiently informed and encouraged to pick up the phone and book an appointment to visit you in person. Speak to us at Dental Focus today and find out more about what we can do to help you attract new patients and boost the success of your business very soon.