Posts Tagged ‘Dental Websites’

Keyword research and content marketing for a successful dental website

Wednesday 18th May 2022

There are many different digital marketing techniques and strategies which are necessary for making sure that you have a successful dental website for your dental practice. Trends in dental marketing are changing on a regular basis and with advances in information technology it can be difficult to keep up with all these changes. You need a digital dental marketing team. Speak to us at Dental Focus. We are a multi award-winning dental marketing team and we specialise in creating dental websites for dental practises across the country and even across the world in Australia. Here at Dental Focus we have two decades of experience in creating modern and bespoke dental websites and we will find out everything we need to know with regards to you and your dental practice to make sure that you have a website which stands out from amongst the crowd and helps you become one of the most successful dental practises in your area very soon.

A successful dental website requires time, effort and maintenance. An official stand-alone website is insufficient for successful dental marketing. Your website needs to be optimised for search engines especially Google and this is known as search engine optimisation. You also need website optimisation to make sure that your website is providing excellent user experience for each and every visitor.

Keyword research and content marketing

Unless you are trained in information technology or you have a dedicated member of staff for your dental marketing you need to speak to us at Dental Focus today. We will begin by collecting information with regards to your business and at the same time we will also carry out market analysis and competitor analysis to find out what the other dental practices in your area have to offer, what your patients are looking for and what you can do to help stand out from amongst the crowd.

High quality content is one of the key factors in making sure that you have a successful website for your dental practice. Our specialist team of writers will be creating bespoke articles for you on a monthly basis to help update your website. This content is designed to encourage visitors to revisit and educate them on the importance of good oral health, new treatments and procedures, traditional treatments and procedures and individually tailored treatments such as smile makeovers that can benefit your patients and promote better dental health for life. Topics will be chosen according to the preferences of the people in your area. We will use keyword research to find out which dental terms are searched for most commonly by the people in your geographical vicinity and new content will be created accordingly. Keyword research and content marketing are essential for the success of your website but you need to speak to us at Dental Focus today to find out about the many other important factors which you also need to implement and how we can help you to make sure that you have a great website for your practice and that you can make the most of digital dental marketing and boost the success of your business.

Important factors for a good dental website

Wednesday 11th May 2022

More people than ever before go to Google to find a new dentist or look for solutions to their dental problems. It is essential that you have a modern and eye-catching dental website that markets the treatments and procedures that you are able to offer, otherwise you can be sure that you will be losing patience to the other dental practices in your area. Even word of mouth referrals are now followed up by a Google search so you need to make sure that you have a strong online presence and an optimised, user-friendly dental website which tells patients everything they need to know with regards to you and your dental practice. To help you achieve this you need to speak to us at Dental Focus. We are a multi award-winning specialist website design team and we have helped over 1000 dental practices create fantastic dental websites over the last two decades. We will help you address the important factors which are necessary for maintaining successful dental websites and soon you will see a surge in website visitors and a boost in the success of your dental practice.

An easily accessible website

An important factor in determining the success of your dental website is making sure that it looks fantastic and works successfully across all devices. Your website must be accessible from desktops, laptops, tablets and especially all mobile phones. The majority of searches for local businesses such as dental practices are carried out on mobile phones. Your website must be optimised for all smartphones to make sure that you are not missing out on patients to your competitors. Our website design team will make sure that your website is working correctly and is easy to navigate across all devices.

Personalisation

Another important factor for successful dental websites is personalisation. The majority of patients experience a certain extent of anxiety when visiting the dentist. Your website needs to encourage patients to address their dental needs and to do this your website needs to be inviting, friendly and empathetic, addressing nervous patients directly and talking about the quality dental care and fantastic customer service that you are able to offer. Making sure you include plenty of pictures and videos of you and the members of your team as well as the dental practice itself will help personalise your website. Visitors should feel as if you are addressing them directly and this will help encourage them to address their dental needs with you. Research has shown that the ‘about us’ page on dental websites is highly popular and prospective patients want to find out more about the dentist treating them and your backstory to help familiarise themselves with you, building trust and providing peace of mind before they visit you in person.

Speak to us at Dental Focus today and find out more about creating and maintaining a successful dental website and let us help you stand out from amongst your competitors and become the most successful dental practice in your area very soon.

How to make sure you have a successful dental website

Wednesday 4th May 2022

A good dental website is very important for the success of your dental practice. Not only does your website have to be modern and attractive but it has to rank highly on Google and it has to be able to convert website visitors into loyal patients at your dental practice. To do this you need to speak to us at Dental Focus. We are specialists in designing dental websites and we have over two decades of experience in creating award-winning dental websites for dental practices across the country. We are here to help you create a brand new website for your dental practice or we are here to refresh and revive your existing website making sure that it is in keeping with current trends, optimised for search engines and that it is converting visitors into patients addressing their dental needs with you.

Our specialist team will not only help improve the look of your website, we will also help you optimise the performance of your website and increase the number of patients who are booking appointments or contacting you through the website.

Important factors for a successful dental website

There are certain factors which are essential for the success of any dental website and we will carry out a website audit to make sure that your website ticks all the boxes. Firstly it is important that you have clear and accessible, up-to-date contact details available throughout your website, not only on the homepage. A large click-to-call button, a contact us option and a chat option are all beneficial for your website. Chat options on dental websites are highly preferable because they take away the stress or anxiety which a prospective patient may feel towards making a phone call and speaking to you in person. Reviews and testimonials are another key factor in successful dental websites. Case studies of patients who have had smile makeovers or other successful treatments at your dental practice help build trust and credibility and encourage patients to address their own dental needs. Certifications are also very important on healthcare websites and instil further trust in you and the practice.

Our website design team can help you in creating a memorable brand, with strong colours, a good logo and unique selling points. This should be inviting and aesthetically pleasing, and it should be uniform across your website and social media platforms. Using custom imagery throughout your website will also help instil familiarity and patients will feel more comfortable and be encouraged to associate you with addressing their dental needs. This should include high quality images and videos of you and your team members as well as the dental practice itself.

Another important factor in determining the success of your dental website is high quality content on dental treatments and procedures which is not only interesting, informative and educational but is also highly personalised and helps patients differentiate you from amongst your competitors. Speak to us at Dental Focus today and find out more about different dental marketing techniques and how we can employ these across your website to help boost the success of your dental practice.

The importance of dental websites for encouraging better dental health

Wednesday 27th April 2022

Engaging dental websites are at the heart of a strong digital dental marketing campaign, without one you will be unable to market your dental practice, or the treatments and procedures that you have to offer. If you have a dental website then you need a dental marketing team to take care of this website on your behalf and make sure that it continues to draw attention, to help grow and expand the business.

There are many different factors which need to be taken into consideration to ensure that you have a successful dental website for your practice. Speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we are specialists in designing dental websites and digital marketing campaigns. We will assess the current dental marketing techniques which you have in place and we will enhance these for you and include important features which are necessary for successful dental websites. Here at Dental Focus we design our websites using the 7Ps of dental marketing strategy. The strategy helps us ensure that we have covered all aspects of your dental practice, so that prospective patients are able to find out everything they need to know in one place, rather than having to browse the websites of your competitors as well.

The importance of good patient reviews

It is important that you are able to promise your patients the best in dental care and wonderful customer service, thereby encouraging them to address their dental needs with you. This is particularly important for nervous patients who require further motivation before picking up the phone to book an appointment in person or online. It is easy to make promises, but as part of the 7Ps of dental marketing you need to be able to show proof that you are capable of achieving your promises. To do this you need a strong collection of reviews from patients who have had a variety of treatments and procedures carried out at your dental practice. Most people will not carry out an action on the website without reading reviews from previous patients. Online reviews are as important as word-of-mouth referrals from loved ones and friends, so make sure that you ask your patients to leave you a review each time they visit your dental practice. Your reviews need to show that your dental practice offers the highest quality of dental care and the best customer service and this will help encourage prospective patients to visit you and your dental practice and address their dental needs very soon.

Google reviews are the most important and research has shown that nearly 60% of reviews worldwide are on Google. If you can achieve a five-star rating on Google then this will boost the success of your dental marketing campaign and attract many new patients your way. Speak to us at Dental Focus today to find out more about the importance of excellent patient reviews and the many other important features which are necessary to produce successful dental websites that will encourage patients to address their dental needs with you.

Successful dental websites with Dental Focus

Wednesday 20th April 2022

Dental websites are key for the success of dental practices in this era of digital technology. Here at Dental Focus we specialise in creating bespoke dental websites for dental practices here in the UK and over in Australia. We have over two decades of experience in creating modern and attractive dental websites, which have helped boost the success of over 1000 dental practices during this time. You can ask us to design a brand-new website for your dental practice or you can ask us to update and maintain your existing dental website on your behalf, whilst you focus on looking after your patients’ dental needs. We will carry out an audit on your existing digital dental marketing campaign and we will find out what we can keep and what we can do to boost the success of your dental practice. Our dental websites are highly personalised, to reflect you and your dental practice, to gain the highest potential for success. We will find out everything we need to know about you, your team and the business itself, to put together a website which has all the information a patient could possibly be looking for, but presented in an interesting, engaging and accessible manner so that patients are happy to explore and find out more.

Good user experience

When prospective patients visit your dental website we want to ensure that they have a good user experience. There are many different features which are necessary to consider to deliver a good user experience every time. First it is important to make sure that your website is easy to load without any unnecessary delays. In this age of digital technology people are not willing to wait for longer than a couple of seconds before they will move on to the next website on their list. Our team will make sure that your website loads instantly and it is accessible across all devices including desktops, laptops, tablets and especially mobile phones. A mobile phone friendly website is key in 2022, as most online searches are carried out on mobile phones. Our specialist website design team will take care of this on your behalf and you will find that you are attracting a lot more website traffic if all the technical aspects are carefully looked after.

When patients are on your webpage they should be able to find a clear contents section. This section should list the treatments and procedures that you have to offer and quickly direct patients to the right pages. The website needs to be easy to explore and navigate and each section needs to be clearly set out to help patients find the information that they are looking for. All treatments and procedures should be explained in an interesting and encouraging manner, so that patients realise the importance and advantages of your services and want to find out more about how they can benefit themselves. To help make this information more engaging you can include procedure explanation videos to help ease the minds of patients who may be unsure of what certain treatments and procedures entail. Speak to us at Dental Focus today to find out more about the important features which help make dental websites successful and let us boost the success of your dental practice without delay.

Dental websites and the 7Ps of dental marketing

Wednesday 13th April 2022

If you have started a new dental practice in your area then you need to create a dental website to help you build brand awareness and let people know who you are, where they can find you and what you have to offer. If you are an established dental practice and are looking to boost the success of your business, then you also need to make sure that you have an existing dental website which is modern and up to date and helps you attract new patients on a regular basis. Dental websites are the key to successful dental marketing whether you are new or you have been established in your area for many decades. To enable successful dental marketing in this era of digital technology you need to have a digital dental marketing campaign. Digital marketing is the most effective way forward and although word-of-mouth referrals and leaflets through the door may attract the occasional patient, it is significantly more cost-effective and you can widen your audience by focusing on digital marketing from now on.

Unless you are trained in information technology you may be unsure of where to begin with your dental website. Speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team and we specialise in dental websites and dental marketing campaigns. In both 2018 and 2019 we won the Dentistry Award for best website in the UK and in 2021 we won the Dentistry Awards for best website and digital campaign. Speak to us at Dental Focus today to find out more.

7Ps of dental marketing

Here at Dental Focus we use the 7Ps of dental marketing to help create modern and bespoke dental websites which are highly personalised for you and your business. Most dental practices offer similar treatments and procedures, so to help patients differentiate you from the other practices in your area we make sure the website is more about you and your practice, so that patients are able to familiarise themselves with you, encouraging them to book an appointment to visit you in person.

The 7Ps of dental marketing are the profile of your practice, the people on your team and the premises of the practice itself. They talk about the prices of your treatments, the promise of delivering these treatments successfully and professionally and the proof that you are able to do so. The final P talks about individually tailored treatment plans and smile makeovers which you are able to offer, that distinguish you from the other practices in your area. Our specialist website design team will use this information to create a website which is highly bespoke to you, helping you to stand out from amongst the crowd and make sure that patients choose you to address their needs rather than your competitors around you. Speak to us at Dental Focus today and find out more about the significance of dental websites to boost the success of your dental practice in this age of digital technology, where everyone is searching for their dental needs online.

Bespoke dental websites by Dental Focus

Wednesday 6th April 2022

If you would like to develop a website for your dental practice, or perhaps you already have an existing dental website but are looking to update it and maintain it more efficiently, then you need to speak to us at Dental Focus. Here at Dental Focus we are a multi-award-winning digital dental marketing team. We specialise in dental websites and dental marketing campaigns. Over the last four years we have been recognised as one of the top marketing agencies for dental practices here in the UK. We have up-to-date knowledge and expertise which can help boost the success of your dental practice. Established in 2001, in the last two decades we at Dental Focus have helped create over 1000 dental websites for dental practices here in the UK and in Australia. With our knowledge and expertise we can help your dental practice grow by attracting new patients through our award-winning dental websites, helping to convert them into loyal patients at your practice very quickly.

7Ps of dental marketing

One of the secrets to the success of our dental websites is using the 7Ps of dental marketing. By addressing the 7Ps of dental marketing we are able to create websites which  can stand out from those of your competitors and help make you more memorable, so that patients can distinguish you easily amongst the other dental practices in your area.

Firstly we address the profile of your dental practice. This includes the brand of your business and your unique selling points. This information needs to be highlighted on your homepage, it needs to be bold and attractive and it needs to compel patients to remain on your page for longer than a few seconds, to encourage them to explore the rest of the website further. Next we will address the people on your team and the dental practice itself. This is the key to a successful dental website. All dental websites have information on the treatments and procedures that they have to offer, by personalising this information you will make it more user-friendly and encourage patients to find out more. You can break up the content with pictures, videos and messages from the people on your team. You can include up-to-date information about your dental team on the website so that patients are able to familiarise themselves with you, learn about your qualifications and your education and the experience that you have. This will help build trust and credibility, encouraging patients to book an appointment and visit you in person.

It is also important that your website includes photographs and videos of your dental practice to help patients further familiarise themselves before they consider visiting you in person.

It is very important that your website promises your patients excellent dental care and fantastic customer service. You need to be able to prove this through your reviews. Reviews build trust and credibility, they replace word-of-mouth referrals and they should be strategically placed throughout your website to catch the attention of the patient. Speak to us at Dental Focus today to find out more about attracting the attention of prospective patients and helping to boost the success of your dental practice very soon.

Why it is essential to have a dental website for your dental practice

Friday 25th March 2022

Dental websites are the most powerful tool in a good digital dental marketing campaign. Without dental websites, it would no longer be possible to succeed in this overcrowded market of dentistry or this era of digitalisation. Traditional marketing techniques, such as word-of-mouth referrals, leaflets and flyers, are no longer effective in attracting the patients of this generation. Everyone searches for their needs online. Local businesses are searched for on mobile phones using Google.

You must have a modern, bespoke, fully functioning and attractive dental website for your dental practice so that when patients are searching for their dental needs in your area, they can find you quickly and easily, learn what you have to offer and book an appointment to visit you in person. The majority of dental practices have good dental websites, and if you have not yet created a dental website, then you can be sure that you are losing patients to the other practices in your area. If you do have a dental website, then you should optimise it to its maximum potential so that it continues to find new patients for you 24 hours a day, 7 days a week.

To create a website or maintain an existing website, you need to speak to us at Dental Focus. Over the last two decades, we have built a strong reputation as a digital dental marketing team. We help dental practices across the country and even over in Australia by developing and maintaining modern, attractive and effective dental websites that bring success to these dental practices, building awareness and finding new patients to join their lists. We have helped create over a thousand dental websites, and we can create a bespoke dental website for you too.

7 Ps of dental marketing

All our websites are tailored for each dental practice. We use a highly effective method for making sure that your website stands out from your competitors, which is the 7 Ps of dental marketing. We address the profile of your practice, the people on your team, the premises of the practice, the prices of your treatments, the promises and proof of quality dental care and the tailored products that you can offer at your practice.

By doing this, we make sure that your website not only holds all the information that prospective patients could need concerning their dental health but also helps patients distinguish your website from that of your competitors. Your website will show patients what makes you different from your competitors and why they should address their dental needs with you. Whilst marketing your treatments and procedures, which are usually very similar to the other dental practices in your area, we will emphasise the personal aspects of your dental practice. By familiarising patients with the people on your team and the practice itself, you will help patients feel at ease and more encouraged to address their dental needs with you.

Speak to us at Dental Focus today to find out more about creating a fantastic dental website.

Dental websites to encourage better dental health

Friday 18th March 2022

Dental websites are very important for emphasising the importance of visiting a dentist on a regular basis and looking after dental health. Good oral health is essential for overall well-being. Poor oral health can have a negative impact on multiple aspects of life; therefore, you can use your dental website to educate the public on how they can take better care of their teeth. Whilst educating the public, you can let them know what treatments and procedures you have to offer and market your dental practice at the same time. When patients read that they must visit a dentist on a regular basis and are also presented with information on the quality dental care and fantastic service that you can provide, they will be encouraged to address their dental needs with you.

Nervous patients

Dental websites are very important for the success of your dental practice. As mentioned earlier, dental websites are an excellent method of educating the public on the importance of good dental hygiene. They are also an effective method of engaging with nervous patients who may be avoiding dental appointments or have not had their teeth checked for many years. There are many nervous patients who wish they could be brave enough to address their dental needs but require a lot more encouragement to do so. To make sure that your dental website reaches these patients, we will create a separate section for nervous patients on your website. This will help nurture a relationship between you and the nervous patients so that they revisit your website or sign up to your mailing list, allowing you to continue educating and encouraging them until they book an appointment to visit you in person.

Stand out from your competitors

There are many other techniques and strategies that our website design team can put in place to ensure the success of your dental practice. We will carry out market research and competitor analysis to find out what the other dental practices in your area are offering their patients and make sure that you can offer the same treatments at your dental practice. We will look for gaps in the market and find ways that you can address these gaps so that your dental practice is able to offer patients everything they need. We will also look at the websites of the other dental practices and make sure that your website is different and memorable and that it stands out from your competitors.

We want visitors on your website to explore all the different pages and find out about the various treatments and procedures that they can undergo at your dental practice, and in the meantime, we will include plenty of reminders and encouragement for them to book an appointment to visit you in person. Speak to our team at Dental Focus today, and find out more about dental websites and how we can create and maintain a successful dental website that will help you find new patients for your dental practice.

The importance of encouraging and welcoming dental websites

Friday 11th March 2022

Dental websites are very important for helping you to find new patients for your dental practice. A few decades ago, dental practices would rely on word-of-mouth referrals to help build their list of patients. However, over the last couple of decades, these referrals have now been replaced by Google ratings and reviews, and it is very important that you have a strong online presence that shows that you are a successful dental practice and that you have the skills and expertise to provide quality dental care and fantastic service.

To do this, you need a strong and effective dental website. This website will educate patients on why they should visit the dental practice on a regular basis. It will teach them about the different treatments and procedures that you have to offer, the benefits of each one and how they can help improve oral health or the appearance of their smile. The website will also market the dental practice and your team to help reassure patients that you are welcoming, friendly, caring and professional at the same time, allowing them to get to know you before they visit you in person so that they are further encouraged to address their dental needs with you. By presenting friendly faces and a welcoming environment on your dental website, you will be able to help ease your patients’ nerves and make them feel as if you are looking forward to welcoming them to your dental practice.

To put together a successful dental website for your dental practice you need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team, and we specialise in creating modern and bespoke dental websites for dental practices across the country.

An individually tailored website for you

To make sure that you have an individually tailored dental website that patients can distinguish from amongst the websites of your local competitors, we will find out everything we need to know about you, your team and the business itself. As most dental practices offer the same treatments and procedures, your website needs to help you stand out from the crowd.

Patients must be able to associate your brand name with quality dental care, and when they consider visiting the dentist, addressing their dental needs or are experiencing a dental issue or emergency, then we want them to visit your website first to find out more. When patients find your website, it should include all the information they need with regard to their dental query. It should also include plenty of encouragement for them to address their needs with you so that they do not have to find out what the other dental websites in your area are offering.

We will look at your competitors’ websites to make sure that we have addressed everything that they are able to offer as well as provide further incentive for patients to visit you instead.

Speak to us Dental Focus today to find out more about how we can launch a successful dental website.