Posts Tagged ‘Dental Websites’

The role of dental websites

Wednesday 21st July 2021

In this age of digital Technology where everyone is searching for their needs online it is important that dental practices have good dental websites to encourage the public to look after their oral health and to emphasise the importance of visiting the dentist on a regular basis. Besides encouraging regular check-ups with the dentist, dental websites also help inform the public with regards to different treatments and procedures which are available due to advances in Dental Technology and for those who have good oral health, dental websites also help educate and encourage cosmetic dentistry which brings further business for the practice.

Dental websites created by Dental Focus

Here at Dental Focus we have been creating dental websites for over two decades and have successfully helped over 1000 dental practices create a strong online presence using successful dental websites, creating search engine optimisation and Google dominance as well as developing social media pages and attracting a wider audience using online dental marketing. If you do not have a website for your dental practice then you need to speak to our award-winning dental marketing team today. Most practices have successful websites and unless you are advertising your services online, it is likely that you are losing prospective patients to your competitors in your local area. Good dental websites provide information for existing patients as well as encouraging prospective patients to book an appointment and visit your practice. Book a consultation with our specialist team here at Dental Focus and find out why our dental websites are the leaders in digital dental marketing and how we can help bring success to your dental practice as well.

How we will create a bespoke website for you

We will create a bespoke, attractive and informative website for your dental practice and ensure that we have all aspects of your business covered so that when a potential patient reaches you they are able to find out everything they need with regards to their dental requirements to help prevent them from browsing elsewhere. We use our 7Ps of dental marketing approach to make sure that the website includes all the information with regards to your dental practice and the treatments and procedures that you can offer. We begin by addressing the profile of your practice and the USPs which make you stand out from your competitors. We will write about the people on your team and the premises of your practice and use these to encourage and reassure the reader that they will receive good customer service and quality dental care at your practice. We will write about the treatments and procedures that you offer and be clear about the prices of these services, providing payment plans where possible to encourage the reader to consider further dental treatment other than their regular check-ups and hygiene appointments. The website will also consist of pictures of successful treatment by your dentists and reviews from existing patients where possible to help attract new patients. Once all this information has been put together, we will use it to create a wonderful website which we will continue to maintain on a regular basis so that you do not have to worry about the marketing of your practice.

Book a consultation and find out more about how we can help you with our knowledge and expertise and allow you to focus your skills on looking after your patients needs.

Have some FAQS about marketing and dental websites? Read on for the answers from Dental Focus

Wednesday 14th July 2021

When it comes to running a dental surgery, your website has got to make a good impression.

Why? Because almost 100% of people who are looking for dental surgeries to switch to do so via the internet, and to stand a chance of getting them to convert from a website visitor to a patient, your website has got to be striking.

Intimidated yet?

Don’t be! Because, while you are on the business end of things like patient care and handling bookings, it is easier than ever to get a team to manage the search engine optimization (SEO) and marketing side of things, to ensure that more patients keep coming in.

At Dental Focus, we know how to create striking dental websites for all of our clients and oversee nearly 1,000 websites to date. We have helped our clients build their patient lists using our targeted marketing techniques, while also ensuring that their requirements for their websites were adhered to. Perfect!

After reading that, you will probably have some questions about dental websites in general. Here, we answer 5 common questions we receive from potential and current clients. Enjoy!

Why is my website not attracting patients?

There could be many reasons; dental websites that attract patients are able to do so because the site itself is fast loading, easy to locate via search engine results and also has a homepage that follows a logical format.

If you are worried that your website is loading too slowly, is not mobile accessible or has no original content to attract search bots, contact our team.

How do I improve my SEO?

Improving SEO requires a website that (as mentioned before), loads quickly to multiple types of devices, is logical in its layout and has original content.

If you are running a dental surgery, it is unlikely that you will have the time to do all these things, so contact our team at Dental Focus and we will assess your website for all of these qualities and more.

I want to start a vlog for my site; can you help?

We certainly can!

We have helped many dental surgery’s build up both blogs and vlogs and can suggest trending dental related keywords to base your vlogs around.

Of course, it is up to you and your team who holds the camera and who has their Hollywood moment!

Is marketing and SEO help expensive?

This depends on the extent of initial help you may need to get your website SEO ready.

For more information about our prices and marketing/SEO packages, contact our team today.

Is it a one time fix or will I need ongoing SEO help?

The makeover of your web page is a one-time thing, but SEO is an ongoing process.

Depending on how often you want us to update your website’s blog or look for local trends, you may need a bit of SEO and marketing help on a weekly basis for your dental surgery page. But it’s all worth it!

What makes good dental websites? Our team at Dental Focus offers a few tips!

Wednesday 7th July 2021

It’s a phenomenon that has happened to almost everyone who has surfed the internet; you come to a website to look for something and there is an issue with the site that is an instant turn-off.

Perhaps the font is not the right size? Maybe there are problems with the loading time? Either way, when you are trying to get people to stay on your website and use it, you will need to take an honest look at your homepage to see if it is what is driving people away. This is of paramount importance if your website is part of your marketing, it is vital if you are a dentist and is even more important if you want them to sign up for your surgery!

But how do you do it?

At Dental Focus, our marketing team knows how to get people to stay on your website, browse through it and sign up to your surgery. We have nearly 20 years of designing dental websites and can provide you with an unbiased analysis of your surgery’s site to highlight areas for improvement, which will get those patient lists growing and will help your surgery to grow. Great stuff!

But what are some of the go to’s that make attractive dental websites? Here are some of the tips that we offer!

Content

Is your homepage bustling with content? Do you have a blog that can be used for building SEO? We can help! We know that dental websites need to be loaded with informative content and more importantly, original content so that those all-important search engine bots can find your page and direct patients to it. So, one of the first things we will do when we work on your site is assess the quality of the content of your page.

Your brand

For dental surgery, or indeed any business in the modern world, you need a brand. And your website will need to be loaded to the brim with branding, so patients will be able to spot your brand if they see it on other sites on the high street.

If you don’t have a brand, don’t worry, we can help with that too. And once your logo/branding is finalised, we can put it onto your website, onto social media and many more outlets.

Social media links

Many dental surgeries have social media pages and in the computer age, this is vital to help your surgery reach a new demographic of potential patients.

By displaying the logos to your Facebook, Instagram or Tik Tok account on your homepage, people will know that your surgery is invested in diversification and will probably click on them to check out the social media aspect of your business.

Specialism

You want to advertise what your team does. And if you specialise in fitting dental implants, that will need to be all over your page. This will make your website stand out and will help patients to link a service to your name.

The role of dental websites in marketing

Friday 25th June 2021

The importance of good dental websites

To ensure the successful running of your dental practice, you need to be able to hold onto your regular loyal patients but at the same time you need to be attracting new patients to help keep the appointment books full and keep your team busy and motivated. Gone are the days of flyers through the door and word-of-mouth referrals, whatever it is that a patient needs they will be looking for their answers online first. To make sure that your dental practice does not go unnoticed or become lost in the crowd, it is important to have a bespoke and individually tailored dental website so that potential patients can find you whenever they are looking for good dental care in their locality.

Whether patients are concerned about the health of their teeth, are looking for emergency treatment or they are dreaming about brighter, whiter teeth and looking to achieve a more perfect smile, if your dental practice offers the treatments and procedures they need, then you need to let them know! Most dental practices have up and running dental websites and after a while, where they all offer the same treatments and procedures, they can begin to look the same and become repetitive and boring. To make your website stand out from the crowd and encourage the reader to click and explore further you need to speak to our award-winning, experienced dental marketing team here at Dental Focus, who have almost two decades of experience in creating bespoke dental websites for dental practices.

How Dental Focus can help increase your patient numbers?

Over the last 20-years, our specialised marketing team at Dental Focus has helped create over 1000 individually tailored websites and now we are here to help you address your marketing needs. The creation of a successful website requires many techniques, methods and processes which are complicated and time-consuming especially for those who may not be trained in information technology. This is best left in the hands of the experts of dental websites so, without delay, book a consultation with our team at Dental Focus and speak to us about creating a fantastic website for you. We will develop and maintain your website using the ever evolving strategies of successful dental marketing, allowing you to spend your precious time and efforts and use your expertise in looking after your patients whilst our team helps bring more patients through your door.

The website will address all aspects of your dental practice beginning with the profile of the practice and the USPs, which will be showcased on the homepage to attract the reader’s attention. When the reader begins to explore the website further they will be able to find out about the people at your practice. With pictures of the team smiling happily and confidently with their beautiful, perfect teeth, as well as pictures and videos of the premises itself to assure that the reader feels comfortable and reassured that they are in safe hands. The treatments and procedures, prices and promises of good dental care and customer service put together will be used to entice the reader to book an appointment very soon.

The importance of dental websites

Friday 18th June 2021

How a good dental website can benefit your practice

In this age of digital technology, all businesses, small or large, need a good website to help keep their business running successfully. Dental websites are key in getting your name seen and heard in an already overcrowded market. If you do not have a dental website or if your website is out of date, then do not delay any further, you are already missing out on many potential patients, book a consultation with our experienced and award-winning team here at Dental Focus and let us boost the success of your dental practice today.

Dental Focus is here to help

With most dental practices offering the same general treatments and procedures, dental websites can begin to look very similar and become a bit repetitive. We at Dental Focus have almost 20 years of experience in creating bespoke dental websites and if you speak to us today, you can rest assured that we will create an individually tailored, modern and attractive website for your dental practice which will help attract new patients to walk through your door.  If you already have a website and it is looking a bit tired then don’t worry, we will update it, make it current and increase the audience for your website dramatically using our specialised techniques and methods to help you.

The 7Ps of dental marketing in a good dental website

To create a bespoke website for your dental practice, we will speak to you and find out about all aspects of your practice, we will then use this information to help create the content of the website. To make sure that we leave nothing out, we use the 7Ps of dental marketing so that when a reader clicks on your website they will find everything they need to answer their dental queries and requirements which will prevent them from needing to check out the local competition.

The 7Ps of marketing for dental websites begin by addressing the profile of the dental practice and any USPS which can help make your practice stand out from the crowd. We will use this information to create a stunning homepage which will draw in the reader immediately and entice them to explore the website further. Once they have entered the website they will find beautiful pictures of your team, smiling happily and confidently with their perfect, white teeth. There will be pictures, videos and a 3-dimensional tour where possible of your dental practice which will assure the reader that your practice is a clean, friendly and comfortable place where they will receive the best customer service and quality dental care. Other factors addressed by the 7PS of marketing include the prices of the treatments and procedures, reviews, testimonials of the proof and promises which these treatments can offer your patients, and we will display these throughout the website for the reader to check out for themselves.

So without delay, speak to our experienced team here at Dental Focus and watch the increase in patients walking through your door and how quickly those appointment books start filling up once you have an up and running successful website for your practice.

Dental Focus- dental website design converting traffic into transactions

Friday 11th June 2021

In our modern world, dental websites are becoming more and more important to commerce. From a 90’s novelty to a 2000’s shop window. Now, modern websites are not only an introduction or calling card of a business to its consumer, but also a major communication tool with forms and contact information being regularly sourced by customers.

As the website has become the new shop window and Google traffic has become the new footfall, SEO has become a key aspect of every business that operates using a clicks and mortar model.

Dental Focus does more than just ensuring that your shop window is in a busy part of town; it’s responsible for making sure a significant percentage of those passers-by walk through your digital front door. This is known as the conversion rate; the number of people who are exposed to the website compared to the number of the people who interact with it.

Through the use of progressive website design, we are constantly looking at the tracking information of how customers have interacted with the various pages of the web site, and which links they have focused on over which they have disregarded. We strive to produce sites with the highest conversion rate possible for our clients.

In the field of dentistry, it is the female consumer who leads to the vast quantity of requests for information but also booking for check-ups and treatments for herself but also the rest of her immediate family. Our dental websites are built with that key consumer in mind.

We also future proof our dental websites by being constantly aware of upcoming trends in online marketing. These include the importance of a business being visible via Google Maps, the interaction between Google rankings and linked YouTube video views, as well as the different forms of technology that people will use to access your website from widescreen smart televisions down to smartphones your website, has to look good, communicate and be practical to interact with across all of these formats. And as smart watches become a more popular thing, we will be ready to ensure that your website displays on them too!

Our website design has to take into account the precious commodity of consumer attention and consumer time. Most people are unwilling to wait more than a few seconds for a web page to load. It is therefore of paramount importance that all files and website assets are optimised and running smoothly from server to client with the lowest possible latency.

A modern web user is more tech-savvy than they ever have been and years of clumsy or poor marketing have given people a sixth sense of when they are being sold to, turning off or skipping ads have become second nature to us all. We integrate our advertisement and SEO techniques with high-quality content that is far more transactional than a normal advert, giving people genuinely useful information in return for their attention and their traffic.

For more information about how our expertise (both technical and marketing) can push your dental business forwards, feel free to get in contact with us.

Dental Focus dental websites- When dentists want you to accept the cookies!

Friday 4th June 2021

Dental marketing services pride themselves on giving a complete package to our clients, with our experience from our marketing expertise and our high conversion rate from dental websites to legal compliance. If you cast your mind back a few years ago you may remember a time when NZ websites did not ask for permission for you to accept cookies for tracking information when you logged on them. It was the General Data Protection Regulation or GDPR that made these consent forms a standard part of surfing the internet and one big reason why there are compatibility issues between our internet services and those operating in Europe.

When you are busy providing your customers with the best dental services you can in what has been an extremely challenging time, you don’t need to concern yourself with regulatory compliance of EU directives or what level of tracking and data collection is acceptable on your customers in order to optimise your website!  That’s what we are for!

We make use of cookies to keep a close eye on the movement of potential customers around our dental websites via the search terms they used to first find you and what links or images they are drawn to in the layout of your website. Through careful optimisation, we allow you to maximize your internet presence but also convert your internet presence into valid business.

First get the traffic then get the transaction

You may have a wonderful service to provide but if you do not have the presence to be seen it is unlikely that many people would discover it. By ensuring that your website receives the necessary targeted traffic of people seeking dental services, we can make sure the right people see you and that your page is easy, clear and informative. We are acutely aware that the number of customers who will come across your dental clinic by your site will be an order of magnitude greater than those who happen to walk by outside and making that extremely important first impression is something we do not take lightly.

So, whether it’s ensuring that the images on this site are well compressed and load rapidly or that the informational content of the site is genuinely informative and unique, or simply that it expresses the sleek professional medical appearance of a modern dental clinic, we are here for you. So if you’re curious how we can help provide you with a consistent stream of potential customers feel free to get in contact.

I already have a dental website- but it’s performing badly

We are happy to provide a revamp of an already existing website. Revamping involves less of a rebranding and more of exploring the backend and loading performance of your dental websites. Also, we will see if it is optimized with the current way that Google operates as the search rank algorithms are often updated leaving older websites forgotten unless actively maintained with a thorough marketing strategy or new content. This sort of rolling maintenance and content refreshing is one of our specialties here at Dental Focus!

Competing with other dental websites for the top Google result spot

Wednesday 26th May 2021

Opening a dental practice can be extremely daunting, but having a dental practice that is becoming stagnant can be depressing. At Dental Focus we want running your practice to be fun for you, so if we can help to eradicate some of your stress when it comes to the creation, maintenance and success of dental websites then we will. We know that getting noticed on Google is difficult, but we have a team of professionals that are extremely skilled at what they do for you to benefit from. If you believe that you could do with a little extra help when it comes to marketing your practice, get in touch with one of our team today to find out what we can do for you.

A great website doesn’t make it visible

Unfortunately, dental websites no longer get noticed just for being sophisticated or well-made. You need to have an efficient digital marketing plan put into place to ensure that your website is going to soar to the top of Google’s results page and generate lots of new patient leads every month. Here at Dental Focus, we use a range of techniques that increase your website’s search engine optimisation, but we also save you time, stress and money by doing so. Being professionals at what we do, we will make sure that we secure you a top result spot on Google. Websites that do not achieve these rankings often remain invisible on the internet, as over ninety per cent of people never even look past page one of the results that have been produced for them. Even worse than this, a majority of people say that they never look past the first three or four top results, either. Considering that there is a lot of competition out there, it is ideal to get a professional to do your marketing for you to make sure that nothing goes wrong. At Dental Focus we work with dentists to produce content, so we know that it is of the highest quality, reliable and informative.

Keeping up with technology

When we are creating your dental websites we know how important it is to make sure that they keep up with your competitors. An old-looking website that is never updated, takes a long time to load and is not mobile-friendly will destroy your chances of securing future patients. These days, one in every two people are using a mobile device to search the internet, and they expect your website to be optimised for mobile use. People want convenience and simplicity, so we make sure that everything on your website is fully optimised for mobile devices. Your future patients will also be expecting everything on your website to load within three seconds. If it doesn’t do this there is a high chance that they will be unsatisfied, and an unsatisfied future patient is fifty-seven per cent less likely to recommend your practice to anybody else if they do not like your website. We want to make sure that your website loads efficiently and quickly, and that everyone that visits it does not leave until they are registering with you as a patient.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!

How can we help with dental websites?

Wednesday 19th May 2021

There is so much opportunity for your practice to grow using the internet, and this is by having a website. When you have a website, it opens your practice up to a whole new group of potential patients. It is important to make sure that your website can stand out from the rest, and rank as highly as possible on Google to bring in these new potential patients. This is where we come in because, at Dental Focus, we have a team of people who are dedicated to making websites for dental practices just like yours. This can really help you to make sure that your site is the best it can be and can stand out from the crowd.

What do we include in our websites?

There are a few key things we always include in our dental websites that contribute to their success. We believe these are the main group of things that form a great website and will help it to reflect your business as much as possible, whilst also enticing the user to stay on your site and explore further.

Attractive and sleek design

One of the simple yet main things that we make sure you have when we create a site for you, is a visually appealing design. If you have a messy and unsynchronised site, this can look unprofessional and deter people from using it. Whereas if you have a smooth, attractive design, this boasts a more appealing and professional look, which betters the user’s first impressions.

Contact details

We believe that putting your contact details on all of your web pages can help to encourage the user to get in touch with you or your practice for more information and/or an appointment. This makes it nice and easy for the user to find your contact details whenever they need to, which can help to increase your enquiries.

Pictures and videos

When we are creating your website, it is so important that we have photos and videos of your practice to include in it. This humanises your practice more, and instead of having to read loads of paragraphs, the user can watch a video of you or members of your practice explaining the information instead. By adding these, it can also help to build trust in the user that your practice is an inviting and friendly place, which is especially helpful for people who may be more worried to come to the dentist.

The advantages

When you choose us at Dental Focus to create your dental websites, there is an array of benefits that you can enjoy. One of these is the simplicity of the whole process, as you can put in as much or as little input to your site as you like. We will make sure everything looks great and works well for you to get your site started.

The professional finish of our dental websites is another clear advantage that you can enjoy. It can be time-consuming to learn how to create a professional-looking and well-running website, so it is nice to know that you can let us do it for you.

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!

Designing dental websites and the importance of branding; a guide from Dental Focus

Wednesday 12th May 2021

Whether your surgery has had a website for years, or you are just starting out, it is important to recognize how crucial branding is to the success of any business.

Why? Because good branding equates to a unique experience, your patients and of course, how recognisable your surgery is when compared to other dental surgeries.

In the digital age, being an instantly recognizable brand is one of the most important things for success!

But branding itself can be a daunting task, and as a dentist, you have enough of those in your daily regime. And so, if you need help with branding your business and standing out, contact our team at Dental Focus.

At Dental Focus, we want all of the dental websites we oversee to be successful and so, we recognise the importance of good branding. We know that you want your patients to recognise you and so, we will aim to promote the services you offer with our website design and SEO. Simple!

But what are some of the things we add to dental websites to stop them from being just another dental webpage? And how do these things link to branding? Read on to find out!

Your patient’s experience

What do you want your surgery to be known for? Oral implants? Good family dentistry or even a combination of both regular and cosmetic procedures?

Whatever it is, our teams work with other dental websites will help to make your key mission known across your page, with articles aimed more at specific areas of dental care (such as dental implants) or with videos and additional information about your specialist area.

Design!

Fun or frustrating, it is important that your brand has a standard font, colour and logo to help patients identify it when they are looking for your site.

And again, we can help to boost your brand by placing these images or logos on every part of your website or by placing them in the automated emails/ appointment reminders that will be sent to your patients.

Values

Are you and your staff passionate about promoting good oral health in children? Or do you want to help create a better smile for those who have misaligned teeth?

Whatever your underlying mission is, at Dental Focus, we will make it known across your page by targeting articles to focus on this area and by promoting your underlying ethos on every page. Simple!

Consistency

From the way your page looks online to the logos that you use, consistency is key with branding and at Dental Focus, we know this!

Therefore, we will create consistent content in relation to articles and will ensure that all of your pages follow a similar (but unique to your brand) layout, to help keep your message and brand crystal clear.

When we target our articles to your brand, we will use keywords of your choice and focus the article towards your surgical ethos and the treatments and procedures that you specialise in! Great stuff!

Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on 020 7183 8388 or send us an email to get in touch today!